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Rising need to utilize data to understand the customers is a major growth driver of the retail analytics market
The retail analytics market size is estimated to grow from USD 2.2 billion in 2015 to USD 5.1 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 18.9% from 2015 to 2020. The retail analytics market is driven by factors, such as continuous rise in volume, variety, and velocity of data and increasing demand for Omni-channel insights.

Merchandising and in-store analytics solutions are expected to gain maximum traction during the forecast period
The marketing and customer analytics is estimated to contribute the largest market share duing the forecast period. Furthermore, due to increasing need of understanding the consumer behavior, merchandising and in-store analytics is expected to gain traction and grow at the highest CAGR in the next five years. Retail analytics consulting and system inetgration services are expected to grow with highest rate from 2015 to 2020. North America holds the largest share of the retail analytics market, however, MEA is expected to grow at the highest CAGR during the forecast period.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted. Various key people in Tier 1(30%), Tier 2(40%) and Tier 3(30%) companies were contacted for primary interviews. The interviews were conducted with various key people such as C-level (72%), Director level (14%) and other executives (14%) from various key organizations operating in the retail analytics marketplace. The primary interviews were conducted worldwide covering regions such as North America (37%), Europe (27%), APAC (18%), and RoW (18%).

As the role of shrink management is evolving, the retail analytics market offers tremendous upcoming opportunites for growth in the next five years. To mitigate such losses, retailers are rapidly deploying data analytics tools that can provide effective prediction, analysis, and reporting for alleviating shrink. In the complete value chain of the retail industry globally, the shrink rate has been rising.

Various key retail analytics vendors and service providers profiled in the report are as follows:
1. IBM
2. Microsoft
3. Oracle
4. SAP
5. SAS
6. Tableau
7. Adobe
8. Angoss
9. Qlik
10. Information Builders

The report will help the market leaders/new entrants in this market in the following ways:
1. This report segments the retail analytics market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product develpoments, partnerships, mergers and acquisitions.

Table Of Contents

Retail Analytics Market by Business Function, by Type, by Solutions and by Services - Global Forecast and Analysis to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED FOR THE STUDY 14
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 17
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 18
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 18
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 19
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPRAOCH 20
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 21
2.4 RESEARCH ASSUMPTIONS 22
3 EXECUTIVE SUMMARY 23
4 PREMIUM INSIGHTS 26
4.1 ATTRACTIVE MARKET OPPORTUNITIES 26
4.2 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION 26
4.3 KEY APPLICATIONS AND REGIONS IN THE RETAIL ANALYTICS MARKET 27
4.4 LIFE CYCLE ANALYSIS, BY REGION 27
5 MARKET OVERVIEW 29
5.1 INTRODUCTION 30
5.2 EVOLUTION OF THE RETAIL ANALYTICS MARKET 30
5.3 MARKET SEGMENTATION 30
5.3.1 BY TYPE 31
5.3.2 BY SOLUTION 31
5.3.3 BY SERVICE 31
5.3.4 BY BUSINESS FUNCTION 32
5.3.5 BY REGION 32
5.4 MARKET DYNAMICS 33
5.4.1 DRIVERS 33
5.4.1.1 Continuous rise in volume, variety, and velocity of data 33
5.4.1.2 Increasing demand for Omni-channel insights 33
5.4.1.3 Increasing demand for in-store analytics 34
5.4.2 RESTRAINTS 34
5.4.2.1 Complex system integration 34
5.4.3 OPPORTUNITIES 34
5.4.3.1 Adoption of retail analytics in subsectors of the retail industry 34
5.4.3.2 Increasing need to mitigate shrink 34
5.4.4 CHALLENGES 35
5.4.4.1 Lack of technical expertise and awareness about the benefits of retail analytics 35
5.4.4.2 Need for standardization 35
6 INDUSTRY TRENDS 36
6.1 INTRODUCTION 36
6.2 VALUE CHAIN ANALYSIS 36
6.3 ECOSYSTEM 37
6.4 STRATEGIC BENCHMARKING 38
7 RETAIL ANALYTICS MARKET ANALYSIS, BY TYPE 39
7.1 INTRODUCTION 40
7.2 SOLUTIONS 41
7.3 SERVICES 41
8 RETAIL ANALYTICS MARKET ANALYSIS, BY SOLUTION 42
8.1 INTRODUCTION 42
8.2 DATA MANAGEMENT SOFTWARE 43
8.3 ANALYTICAL TOOLS 44
8.4 MOBILE APPLICATIONS 45
8.5 REPORTING AND VISUALIZATION TOOLS 46
9 RETAIL ANALYTICS MARKET ANALYSIS, BY SERVICE 47
9.1 INTRODUCTION 47
9.2 CONSULTING AND SYSTEM INTEGRATION 48
9.3 SUPPORT AND MAINTENANCE 49

10 RETAIL ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION 50
10.1 INTRODUCTION 51
10.2 MARKETING AND CUSTOMER ANALYTICS 52
10.2.1 CAMPAIGN MANAGEMENT/MARKETING MIX ANALYSIS 52
10.2.2 MARKET BASKET ANALYSIS 52
10.2.3 PRICING ANALYSIS 52
10.2.4 CUSTOMER SEGMENTATION, ACQUISITION, RETENTION, and LOYALTY MANAGEMENT 53
10.2.5 SALES FORECASTING 53
10.2.6 OTHERS (CROSS SELLING, POS, and PRODUCT LIFE CYCLE MANAGEMENT) 53
10.3 MERCHANDISING AND IN-STORE ANALYTICS 54
10.3.1 SPACE PLANNING AND OPTIMIZATION 54
10.3.2 ASSORTMENT/CLUSTER PLANNING 55
10.3.3 FRAUD AND RISK MANAGEMENT 55
10.3.4 OTHERS (WORKFORCE MANAGEMENT, KIOSKS, AND SELF-CHECKOUT SOLUTIONS) 55
10.4 SUPPLY CHAIN ANALYTICS 56
10.4.1 INVENTORY MANAGEMENT 56
10.4.2 SUPPLY AND DEMAND FORECASTING 57
10.4.3 VENDOR MANAGEMENT 57
10.4.4 OTHERS (ORDER MANAGEMENT AND TRANSPORTATION MANAGEMENT) 57
10.5 STRATEGY AND PLANNING 58
10.5.1 ACCOUNTING 58
10.5.2 PERFORMANCE MANAGEMENT 58
10.5.3 REAL ESTATE PLANNING 58
10.5.4 OTHERS 58
11 RETAIL ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 60
11.1 INTRODUCTION 61
11.2 CLOUD DEPLOYMENT 62
11.3 ON-PREMISE DEPLOYMENT 63
12 GEOGRAPHIC ANALYSIS 64
12.1 INTRODUCTION 65
12.2 NORTH AMERICA 66
12.3 EUROPE 69
12.4 ASIA-PACIFIC (APAC) 71
12.5 MIDDLE EAST AND AFRICA (MEA) 74
12.6 LATIN AMERICA 76

13 COMPETITIVE LANDSCAPE 78
13.1 OVERVIEW 78
13.2 COMPETITIVE SITUATION AND TRENDS 79
13.2.1 NEW PRODUCT LAUNCHES 80
13.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 80
13.2.3 MERGERS AND ACQUISITIONS 81
13.2.4 EXPANSIONS 82
14 COMPANY PROFILES 83
14.1 INTRODUCTION 83
(Overview, Financials, Products and Services, Strategy, and Developments)*
14.2 INTERNATIONAL BUSINESS MACHINES CORPORATION (IBM) 84
14.3 MICROSOFT CORPORATION 86
14.4 ORACLE CORPORATION 89
14.5 SAP SE 92
14.6 SAS INSTITUTE, INC. 95
14.7 ADOBE SYSTEMS INCORPORATED 98
14.8 MICROSTRATEGY INCORPORATED 100
14.9 INFORMATION BUILDERS 102
14.10 TABLEAU SOFTWARE, INC. 103
14.11 QLIK TECHNOLOGIES, INC. 105
*Details on overview, financials, product and services, strategy, and developments might not be captured in case of unlisted companies.
15 APPENDIX 107
15.1 DISCUSSION GUIDE 107
15.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 110
15.3 AVAILABLE CUSTOMIZATIONS 110
15.4 RELATED REPORTS 111


LIST OF TABLES

TABLE 1 RETAIL ANALYTICS MARKET: RESEARCH ASSUMPTIONS 22
TABLE 2 RETAIL ANALYTICS MARKET, BY TYPE, 2013-2020 (USD MILLION) 40
TABLE 3 SOLUTIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 41
TABLE 4 SERVICES: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 41
TABLE 5 RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 42
TABLE 6 DATA MANAGEMENT SOFTWARE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 43
TABLE 7 DATA MANAGEMENT SOFTWARE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 43
TABLE 8 ANALYTICAL TOOLS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 44
TABLE 9 ANALYTICAL TOOLS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 44
TABLE 10 MOBILE APPLICATIONS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 45
TABLE 11 MOBILE APPLICATIONS: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 45
TABLE 12 REPORTING AND VISUALIZATION TOOLS: RETAIL ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 46
TABLE 13 REPORTING AND VISUALIZATION TOOLS: RETAIL ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 46
TABLE 14 RETAIL ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 47
TABLE 15 CONSULTING AND SYSTEM INTEGRATION: RETAIL ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 48
TABLE 16 CONSULTING AND SYSTEM INTEGRATION: RETAIL ANALYTICS MARKET SIZE,
BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 48
TABLE 17 SUPPORT AND MAINTENANCE: RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 49
TABLE 18 SUPPORT AND MAINTENANCE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 49
TABLE 19 RETAIL ANALYTICS MARKET, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 51
TABLE 20 MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 53
TABLE 21 MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 54
TABLE 22 MARKETING AND CUSTOMER ANALYTICS: RETAIL ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 54
TABLE 23 MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 55
TABLE 24 MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 56
TABLE 25 MERCHANDISING AND IN-STORE ANALYTICS: RETAIL ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 56
TABLE 26 SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 57
TABLE 27 SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 57
TABLE 28 SUPPLY CHAIN ANALYTICS: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 58
TABLE 29 STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 59
TABLE 30 STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 59
TABLE 31 STRATEGY AND PLANNING: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 32 RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 61
TABLE 33 CLOUD DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 62
TABLE 34 CLOUD DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 35 ON-PREMISE DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 63
TABLE 36 ON-PREMISE DEPLOYMENT: RETAIL ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 37 RETAIL ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 65
TABLE 38 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 67
TABLE 39 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 67
TABLE 40 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 67
TABLE 41 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 68
TABLE 42 NORTH AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 68
TABLE 43 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2013-2020 (USD MILLION) 69
TABLE 44 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 69
TABLE 45 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 69
TABLE 46 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 70
TABLE 47 EUROPE: RETAIL ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 70
TABLE 48 ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION,
2013-2020 (USD MILLION) 72
TABLE 49 ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 72
TABLE 50 ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 72
TABLE 51 ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 73
TABLE 52 ASIA-PACIFIC: RETAIL ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 73
TABLE 53 MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 74
TABLE 54 MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 74
TABLE 55 MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 75
TABLE 56 MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION, 2013-2020 (USD MILLION) 75
TABLE 57 MIDDLE EAST AND AFRICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 75
TABLE 58 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2013-2020 (USD MILLION) 76
TABLE 59 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 76
TABLE 60 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 76
TABLE 61 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SOLUTION,
2013-2020 (USD MILLION) 77
TABLE 62 LATIN AMERICA: RETAIL ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 77
TABLE 63 NEW PRODUCT LAUNCHES, 2012-2015 80
TABLE 64 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2012-2015 80
TABLE 65 MERGERS AND ACQUISITIONS, 2012-2015 81
TABLE 66 EXPANSIONS AND OTHERS, 2013-2015 82


LIST OF FIGURES

FIGURE 1 RETAIL ANALYTICS MARKET: RESEARCH METHODOLOGY 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 20
FIGURE 5 DATA TRIANGULATION 21
FIGURE 6 MARKETING AND CUSTOMER ANALYTICS IS EXPECTED TO HOLD THE LARGEST SHARE OF THE RETAIL ANALYTICS MARKET BY 2020 24
FIGURE 7 GLOBAL RETAIL ANALYTICS MARKET SHARE: NORTH AMERICA TO HOLD THE MAXIMUM MARKET SHARE IN 2015 24
FIGURE 8 CLOUD DEPLOYMENT EXPECTED TO BE THE BEST MARKET TO INVEST IN DURING THE FORECAST PERIOD 25
FIGURE 9 EMERGING ECONOMIES IN ASIA-PACIFIC ARE EXPECTED TO DRIVE THE GROWTH OF THE RETAIL ANALYTICS MARKET 26
FIGURE 10 MERCHANDISING AND IN-STORE ANALYTICS IS EXPECTED TO GROW AT THE HIGHEST CAGR 26
FIGURE 11 NORTH AMERICA EXPECTED TO HOLD THE LARGEST SHARE OF THE RETAIL ANALYTICS MARKET IN 2015 27
FIGURE 12 ASIA-PACIFIC IS EXPECTED TO GROW EXPONENTIALLY DURING THE FORECAST PERIOD 27
FIGURE 13 MARKET EVOLUTION OF RETAIL ANALYTICS MARKET 30
FIGURE 14 RETAIL ANALYTICS MARKET SEGMENTATION: BY TYPE 31
FIGURE 15 RETAIL ANALYTICS MARKET SEGMENTATION: BY SOLUTION 31
FIGURE 16 RETAIL ANALYTICS MARKET SEGMENTATION: BY SERVICE 31
FIGURE 17 RETAIL ANALYTICS MARKET SEGMENTATION: BY BUSINESS FUNCTION 32
FIGURE 18 RETAIL ANALYTICS MARKET SEGMENTATION: BY REGION 32
FIGURE 19 RETAIL ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 33
FIGURE 20 RETAIL ANALYTICS VALUE CHAIN ANALYSIS: MAJOR ROLE PLAYED BY RETAIL ANALYTICS SOLUTION PROVIDERS 37
FIGURE 21 RETAIL ANALYTICS ECOSYSTEM 38
FIGURE 22 RETAIL ANALYTICS: STRATEGIC BENCHMARKING 38
FIGURE 23 RETAIL ANALYTICS SERVICES ARE EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 40
FIGURE 24 MOBILE APPLICATIONS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 42
FIGURE 25 CONSULTING AND SYSTEM INTEGRATION IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 47
FIGURE 26 MERCHANDISING AND IN-STORE ANALYTICS IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 51
FIGURE 27 CLOUD DEPLOYMENT EXPECTED TO DOMINATE THE RETAIL ANALYTICS MARKET DURING THE FORECAST PERIOD 61
FIGURE 28 NORTH AMERICA EXPECTED TO LEAD THE RETAIL ANALYTICS MARKET DURING THE FORECAST PERIOD 65
FIGURE 29 NORTH AMERICA MARKET SNAPSHOT 66
FIGURE 30 ASIA-PACIFIC MARKET SNAPSHOT 71
FIGURE 31 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY DURING 2012-2015 78
FIGURE 32 MARKET EVALUATION FRAMEWORK 79
FIGURE 33 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 79
FIGURE 34 GEOGRAPHIC REVENUE MIX OF KEY MARKET PLAYERS 83
FIGURE 35 IBM: COMPANY SNAPSHOT 84
FIGURE 36 IBM: SWOT ANALYSIS 85
FIGURE 37 MICROSOFT CORPORATION: COMPANY SNAPSHOT 86
FIGURE 38 MICROSOFT CORPORATION: SWOT ANALYSIS 88
FIGURE 39 ORACLE CORPORATION: COMPANY SNAPSHOT 89
FIGURE 40 ORACLE: SWOT ANALYSIS 91
FIGURE 41 SAP SE: COMPANY SNAPSHOT 92
FIGURE 42 SAP SE: SWOT ANALYSIS 94
FIGURE 43 SAS INSTITUTE, INC.: COMPANY SNAPSHOT 95
FIGURE 44 SAS: SWOT ANALYSIS 97
FIGURE 45 ADOBE SYSTEMS: COMPANY SNAPSHOT 98
FIGURE 46 MICROSTRATEGY, INC.: COMPANY SNAPSHOT 100
FIGURE 47 TABLEAU SOFTWARE, INC.: COMPANY SNAPSHOT 103
FIGURE 48 QLIK TECHNOLOGIES, INC.: COMPANY SNAPSHOT 105

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