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Bath and Shower in Egypt

  • September 2015
  • -
  • Euromonitor International
  • -
  • 23 pages

Consumers faced difficult times over the review period due to the rising cost of living, high inflation and high unemployment. This moulded the development of bath and shower since the revolution in 2011. Bar soap is still the cheapest product on offer to Egyptian consumers and is the most accessible as it can be found in almost all available distribution channels. Bar soap accounted for the largest share achieving sales of EGP1,298 million, and was the most profitable product in the category.

Euromonitor International's Bath and Shower in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bath and Shower market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Bath and Shower in Egypt
BATH AND SHOWER IN EGYPT
Euromonitor International
September 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2009-2014
Table 2 Sales of Bath and Shower by Category: % Value Growth 2009-2014
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Bath and Shower: % Value 2010-2014
Table 5 LBN Brand Shares of Bath and Shower: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2011-2014
Table 7 Forecast Sales of Bath and Shower by Category: Value 2014-2019
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Executive Summary
High Prices Lead To An Increase in the Market's Value Growth Rate
Small Perfume Shops Target Middle- and Low-income Class Consumers
Two Major Players Compete for First Position in Egypt's Bpc Market
Consumer Scepticism Modifies Buying Behaviour
Dwindling Economy To Hinder Value Growth Over the Forecast Period
Key Trends and Developments
Economic and Political Uncertainty Prevail
Small Perfume Shops Affect the Shares of Premium and Mass Fragrances
Men's Grooming Is Not Very Active for Some Categories in Egypt
Direct Selling Continues To Grow in 2014
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources












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