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Calming and Sleeping in New Zealand

  • June 2015
  • -
  • Euromonitor International
  • -
  • 24 pages

During 2014 the purchasing decisions consumers made for calming and sleeping products shifted from brand-centric to price-focused, as they were becoming motivated by value for money in this category. This shift led to growing sales through supermarkets, as consumers believe it is cheaper to purchase through this channel. Growth in calming and sleeping products containing magnesium also drove sales in 2014; however, the rate of increase slowed from 2013. Examples of products containing magnesium...

Euromonitor International's Calming and Sleeping in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Calming and Sleeping market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Table Of Contents

Calming and Sleeping in New Zealand
CALMING AND SLEEPING IN NEW ZEALAND
Euromonitor International
June 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2009-2014
Table 2 Sales of Calming and Sleeping: % Value Growth 2009-2014
Table 3 NBO Company Shares of Calming and Sleeping: % Value 2010-2014
Table 4 LBN Brand Shares of Calming and Sleeping: % Value 2011-2014
Table 5 Forecast Sales of Calming and Sleeping: Value 2014-2019
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2014-2019
Red Seal Natural Health Ltd in Consumer Health (new Zealand)
Strategic Direction
Key Facts
Summary 1 Red Seal Natural Health Ltd: Key Facts
Company Background
Production
Summary 2 Red Seal Natural Health Ltd: Production Statistics 2014
Competitive Positioning
Summary 3 Red Seal Natural Health Ltd: Competitive Position 2014
Vitaco Health Nz Ltd in Consumer Health (new Zealand)
Strategic Direction
Key Facts
Summary 4 Vitaco Health NZ Ltd: Key Facts
Summary 5 Vitaco Health NZ Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Vitaco Health NZ Ltd: Competitive Position 2014
Executive Summary
Positive Performance Driven by Health Trends in Consumer Health During 2014
Grocery Retailers Increases in Importance Over the Review Period
Vitaco Health Nz Maintains Its Leading Position in 2014
Internet Retailing Maintains Its Significance During the Review Period
Modest Value Growth Anticipated for Consumer Health in New Zealand
Key Trends and Developments
Age Segmentation Is Prevalent in Vitamins and Dietary Supplements
Grocery Retailers Increases in Significance During the Review Period
the Health and Wellbeing Trends Continue To Drive Consumers' Purchasing Behaviour in 2014
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2009-2014
Table 8 Life Expectancy at Birth 2009-2014
Market Data
Table 9 Sales of Consumer Health by Category: Value 2009-2014
Table 10 Sales of Consumer Health by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Consumer Health: % Value 2010-2014
Table 12 LBN Brand Shares of Consumer Health: % Value 2011-2014
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2009-2014
Table 14 Distribution of Consumer Health by Format: % Value 2009-2014
Table 15 Distribution of Consumer Health by Format and Category: % Value 2014
Table 16 Forecast Sales of Consumer Health by Category: Value 2014-2019
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2014-2019
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 7 Research Sources












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