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Carbonates in Brazil

  • March 2016
  • -
  • Euromonitor International
  • -
  • 40 pages

Carbonates has been struggling to remain relevant on the Brazilian market as consumers increasingly pursue a healthy lifestyle trend. The migration to other categories which are in general perceived as “less harmful” than carbonates – such as RTD tea, bottled water and, mainly, juice – contributes to shrinkage of carbonates growth in the country. The prevalence of the concept of “healthy” over the “reduced sugar” one is confirmed by the 7% decline in retail volume sales of low-calorie cola...

Euromonitor International's Carbonates in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cola Carbonates, Non-Cola Carbonates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Carbonates market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Carbonates in Brazil
CARBONATES IN BRAZIL
Euromonitor International
March 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Off-trade vs On-trade Sales of Carbonates: Volume 2010-2015
Table 2 Off-trade vs On-trade Sales of Carbonates: Value 2010-2015
Table 3 Off-trade vs On-trade Sales of Carbonates: % Volume Growth 2010-2015
Table 4 Off-trade vs On-trade Sales of Carbonates: % Value Growth 2010-2015
Table 5 Off-trade Sales of Carbonates by Category: Volume 2010-2015
Table 6 Off-trade Sales of Carbonates by Category: Value 2010-2015
Table 7 Off-trade Sales of Carbonates by Category: % Volume Growth 2010-2015
Table 8 Off-trade Sales of Carbonates by Category: % Value Growth 2010-2015
Table 9 Total Sales of Carbonates by Fountain On-trade: Volume 2010-2015
Table 10 Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2010-2015
Table 11 Off-trade Sales of Low Calorie Cola Carbonates by Category: % Volume Breakdown 2010-2015
Table 12 Leading Flavours for Cola Carbonates: % Volume 2010-2015
Table 13 Leading Flavours for Non-cola Carbonates: % Volume 2010-2015
Table 14 NBO Company Shares of Off-trade Carbonates: % Volume 2011-2015
Table 15 LBN Brand Shares of Off-trade Carbonates: % Volume 2012-2015
Table 16 NBO Company Shares of Off-trade Carbonates: % Value 2011-2015
Table 17 LBN Brand Shares of Off-trade Carbonates: % Value 2012-2015
Table 18 Forecast Off-trade Sales of Carbonates by Category: Volume 2015-2020
Table 19 Forecast Off-trade Sales of Carbonates by Category: Value 2015-2020
Table 20 Forecast Off-trade Sales of Carbonates by Category: % Volume Growth 2015-2020
Table 21 Forecast Off-trade Sales of Carbonates by Category: % Value Growth 2015-2020
Table 22 Forecast Total Sales of Carbonates by Fountain On-trade: Volume 2015-2020
Table 23 Forecast Total Sales of Carbonates by Fountain On-trade: % Volume Growth 2015-2020
Brasil Kirin Indústria De Bebidas SA in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 1 Brasil Kirin Indústria de Bebidas SA: Key Facts
Competitive Positioning
Summary 2 Brasil Kirin Indústria de Bebidas SA: Competitive Position 2015
Cia Brasileira De Bebidas in Soft Drinks (brazil)
Strategic Direction
Key Facts
Summary 3 Cia Brasileira de Bebidas: Key Facts
Summary 4 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
Summary 5 Cia Brasileira de Bebidas: Competitive Position 2015
Executive Summary
Shrinking Available Income Decelerates Sales of Soft Drinks
Powder Concentrates To Recover Sales During Economic Crisis
Small and Regional Premium Players Emerge and Gain Market Share
Companies Expand Range of Flavours and Packaging Sizes
Increasing Production Costs and Shrinking Available Income Challenge Manufacturers
Key Trends and Developments
Powder Concentrates Aim for Higher Added-value Perception
Cold-pressed Juice Increases Volume Sales by Offering Health and Convenience
Guarana-based Soft Drinks To Become Increasingly Relevant in Many Categories
Market Data
Table 24 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2010-2015
Table 25 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2010-2015
Table 26 Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2010-2015
Table 27 Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2010-2015
Table 28 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: Volume 2015
Table 29 Off-trade vs On-trade Sales of Soft Drinks (as sold) by Category: % Volume 2015
Table 30 Off-trade vs On-trade Sales of Soft Drinks by Category: Value 2015
Table 31 Off-trade vs On-trade Sales of Soft Drinks by Category: % Value 2015
Table 32 Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2010-2015
Table 33 Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2010-2015
Table 34 Off-trade Sales of Soft Drinks by Category: Value 2010-2015
Table 35 Off-trade Sales of Soft Drinks by Category: % Value Growth 2010-2015
Table 36 Total Sales of Soft Drinks by Fountain On-trade: Volume 2010-2015
Table 37 Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2010-2015
Table 38 NBO Company Shares of Total Soft Drinks (RTD): % Volume 2011-2015
Table 39 LBN Brand Shares of Total Soft Drinks (RTD): % Volume 2012-2015
Table 40 NBO Company Shares of On-trade Soft Drinks (RTD): % Volume 2011-2015
Table 41 LBN Brand Shares of On-trade Soft Drinks (RTD): % Volume 2012-2015
Table 42 NBO Company Shares of Off-trade Soft Drinks (as sold): % Volume 2011-2015
Table 43 LBN Brand Shares of Off-trade Soft Drinks (as sold): % Volume 2012-2015
Table 44 NBO Company Shares of Off-trade Soft Drinks (RTD): % Volume 2011-2015
Table 45 LBN Brand Shares of Off-trade Soft Drinks (RTD): % Volume 2012-2015
Table 46 NBO Company Shares of Off-trade Soft Drinks: % Value 2011-2015
Table 47 LBN Brand Shares of Off-trade Soft Drinks: % Value 2012-2015
Table 48 Penetration of Private Label in Off-trade Soft Drinks (as sold) by Category: % Volume 2010-2015
Table 49 Penetration of Private Label in Off-trade Soft Drinks by Category: % Value 2010-2015
Table 50 Distribution of Off-trade Soft Drinks (as sold) by Format and Category: % Volume 2015
Table 51 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: Volume 2015-2020
Table 52 Forecast Off-trade vs On-trade Sales of Soft Drinks (as sold) by Channel: % Volume Growth 2015-2020
Table 53 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: Value 2015-2020
Table 54 Forecast Off-trade vs On-trade Sales of Soft Drinks by Channel: % Value Growth 2015-2020
Table 55 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: Volume 2015-2020
Table 56 Forecast Off-trade Sales of Soft Drinks (as sold) by Category: % Volume Growth 2015-2020
Table 57 Forecast Off-trade Sales of Soft Drinks by Category: Value 2015-2020
Table 58 Forecast Off-trade Sales of Soft Drinks by Category: % Value Growth 2015-2020
Table 59 Forecast Total Sales of Soft Drinks by Fountain On-trade: Volume 2015-2020
Table 60 Forecast Total Sales of Soft Drinks by Fountain On-trade: % Volume Growth 2015-2020
Appendix
Fountain Sales in Brazil
Definitions
Sources
Summary 6 Research Sources












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