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Cat Food in South Africa

  • May 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Cat food will record good growth of 7% in current value terms to reach sales of R1, 126 million in South Africa in 2016. Manufacturers will focus on educating consumers on how to give their cats a balanced diet, in line with the growing humanisation trend whereby pet owners look after their pets as they would their children. Some are of the opinion that cats should eat two thirds dry food, with wet food seen as a treat or “mixer”. However, since cats do not naturally drink much water, it is nece...

Euromonitor International's Cat Food in South Africa report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Treats and Mixers, Dry Cat Food, Wet Cat Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Cat Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Cat Food in South Africa
CAT FOOD IN SOUTH AFRICA
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Cat Owning Households: % Analysis 2011-2016
Table 2 Cat Population 2011-2016
Table 3 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Table 4 Sales of Cat Food by Category: Volume 2011-2016
Table 5 Sales of Cat Food by Category: Value 2011-2016
Table 6 Sales of Cat Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Cat Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Cat Food by Category: Value 2011-2016
Table 9 Sales of Dry Cat Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Cat Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Cat Food: % Value 2011-2015
Table 12 LBN Brand Shares of Cat Food: % Value 2012-2015
Table 13 LBN Brand Shares of Cat Treats: % Value 2012-2015
Table 14 Forecast Sales of Cat Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Cat Food by Category: Value 2016-2021
Table 16 Forecast Sales of Cat Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Cat Food by Category: % Value Growth 2016-2021
Summary 1 Cat Food by Price Band 2016
Foodcorp (pty) Ltd in Pet Care (south Africa)
Strategic Direction
Key Facts
Summary 2 Foodcorp (Pty) Ltd: Key Facts
Summary 3 Foodcorp (Pty) Ltd: Operational Indicators
Competitive Positioning
Summary 4 Foodcorp (Pty) Ltd: Competitive Position 2015
Mars Africa (pty) Ltd in Pet Care (south Africa)
Strategic Direction
Key Facts
Summary 5 Mars Africa (Pty) Ltd: Key Facts
Competitive Positioning
Summary 6 Mars Africa (Pty) Ltd: Competitive Position 2015
Martin and Martin (pty) Ltd in Pet Care (south Africa)
Strategic Direction
Key Facts
Summary 7 Martin and Martin (Pty) Ltd: Key Facts
Summary 8 Martin and Martin (Pty) Ltd: Operational Indicators
Competitive Positioning
Summary 9 Martin and Martin (Pty) Ltd: Competitive Position 2015
Executive Summary
South African Pet Care Sees Slowdown in Volume Sales
Depressed Economy Sees Consumers Shift To More Affordable Brands
Product Diversity Allows Room for Both International and Local Players in Pet Care
Supermarkets Remains the Leading Distribution Channel of Pet Care Products
Manufacturers Will Focus on Affordability When Reviewing Pack Sizes and Formats Over the Forecast Period
Key Trends and Developments
Slowing Economy Drives Pet Owners To Cheaper Brands
Private Label Gaining in Popularity
Growing Pet Humanisation Trend Continues To Influence Pet Care Purchases
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Appendix
Definitions
Sources
Summary 10 Research Sources












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