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Pet Products in New Zealand

  • May 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

In 2015, pet products continued to experience robust growth at 5% in current value terms. Pet products is expected to continue to experience positive growth over the 2015-2016 period. This will be driven by the increasing importance that pet owners place on their pets. In particular, with low human birth rates, pets are often seen as a replacement for children. Thus, pet owners are willing to spoil their pets with a range of products from health and wellness to accessories and grooming.

Euromonitor International's Pet Products in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Cat Litter, Other Pet Products, Pet Dietary Supplements, Pet Healthcare.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Pet Products market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Pet Products in New Zealand
PET PRODUCTS IN NEW ZEALAND
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Pet Products by Category: Value 2011-2016
Table 2 Sales of Pet Products by Category: % Value Growth 2011-2016
Table 3 Sales of Pet Healthcare by Type: % Value 2011-2016
Table 4 Sales of Other Pet Products by Type: % Value 2011-2016
Table 5 Forecast Sales of Pet Products by Category: Value 2016-2021
Table 6 Forecast Sales of Pet Products by Category: % Value Growth 2016-2021
Animates Ltd in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 1 Animates Ltd: Key Facts
Summary 2 Animates Ltd: Operational Indicators
Internet Strategy
Company Background
Chart 1 Animates Ltd: Animates
Private Label
Summary 3 Animates Ltd: Private Label Portfolio
Competitive Positioning
Summary 4 Animates Ltd: Competitive Position 2015
Masterpet Corp in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 5 Masterpet Corp: Key Facts
Competitive Positioning
Summary 6 Masterpet Corp: Competitive Position 2015
Virbac New Zealand in Pet Care (new Zealand)
Strategic Direction
Key Facts
Summary 7 Virbac New Zealand: Key Facts
Competitive Positioning
Summary 8 Virbac New Zealand: Competitive Position 2015
Executive Summary
Pet Care Continues To Experience Growth
Puppy- and Kitten-specific Food
Mars Maintains Its Lead in Pet Care
Petstock Opens Pet Superstores in New Zealand
Conservative Growth Expected Over the Forecast Period
Key Trends and Developments
Premiumisation, Treats and Baby Pet Food
Quality Ingredients and the Growth of Raw Food
Increasing Competitiveness in Distribution Channels
Market Indicators
Table 7 Pet Populations 2011-2016
Market Data
Table 8 Sales of Pet Food by Category: Volume 2011-2016
Table 9 Sales of Pet Care by Category: Value 2011-2016
Table 10 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 11 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Pet Food: % Value 2011-2015
Table 13 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 14 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 15 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 16 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 17 Distribution of Pet Care by Format: % Value 2011-2016
Table 18 Distribution of Pet Care by Format and Category: % Value 2016
Table 19 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 20 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 21 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 22 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 23 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 24 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 9 Research Sources












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