1. Market Research
  2. > Beverage
  3. > Alcoholic Drink
  4. > Beer Market Trends

South Africa Beer Market Insights Report 2016; In-depth Analysis of Key Companies, Brands, Volume, Value and Segmentation Trends and Opportunities in the Beer Market

  • July 2016
  • 39 pages
  • GlobalData
Report ID: 3382239

Summary

Table of Contents

Summary
The South African beer market continues to edge upwards, primarily driven by population growth. Mainstream brands dominated the market volume in 2015 and accounted for 76% of the total volume. The South African beer market remains oriented towards out of home consumption showing around 64% of consumption through the on-trade. Low alcohol beers have struggled to develop and account for less than 1% of the market volume, but the growing momentum of light beers could provide a boost to the sole brand currently classified in the low alcohol segment, Windhoek Light.

Key Findings
-  Steady growth in population has helped the beer market to edge upwards in South Africa for the year.

- Beer recorded a 1% growth rate, while sorghum beer continued developing strongly and increased volumes by 4%.

- Carling Black Label (SABMiller) continues to enjoy strong sales and a popular reputation amongst South African consumers, accounting for 29% of overall market volume.

- Total beer imports volumes roughly doubled those of exports in 2015 showing up increase by 6% compared to the previous year.

Synopsis
Canadean's South Africa Beer Market Insights 2016 Report provides a complete overview of the South Africa beer industry structure offering a comprehensive insight into historical background trends, 2015 performance and 2016 outlook. Covering total market (on and off-premise) the report details:

- 2011-2015 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2016 forecasts

- Top line production, import, export and consumption volume from 2005-2015 with forecasts for 2016

- Value by distribution channel 2011-2015, with 2016 forecasts

- 2014-2016 selected on- / off-premise retail prices

- Details of key beer new product launches in 2015 by company

- Overview of the competitive landscape in the beer market, with analysis of key company performance

- Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer market

- Data is also available in excel format

Reasons To Buy
- Gain an in-depth understanding of the dynamics and structure of the South Africa beer industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning

- Evaluate the current emerging trends and future growth opportunities in the South Africa beer market to support your brand development and marketing initiatives

- Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability

- Analyse domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage

- Interrogate the unique granularity of our data to analyse the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company

- Use our new powerpoint add-on to quickly absorb a succinct summary of the key trends in the South Africa beer market

- View a selection of the key 2015 product launches and identify competitor activity and product innovation and differentiation prospects

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Amrita helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers
Craft Beer Market Analysis By Distribution (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), By Country (U.S., Germany, Australia, Japan), And Segment Forecasts, 2014 - 2025

Craft Beer Market Analysis By Distribution (On-trade, Off-trade), By Region (North America, Europe, Asia Pacific, Central & South America, Middle East & Africa), By Country (U.S., Germany, Australia, Japan), And Segment Forecasts, 2014 - 2025

  • $ 4950
  • Industry report
  • February 2017
  • by Grand View Research

The global craft beer market is expected to reach USD 502.9 billion by 2025, according to a new report by Grand View Research, Inc. The market is expected to witness substantial growth over the forecast ...

Opportunity in the Indian Beer Market - 2017

Opportunity in the Indian Beer Market - 2017

  • $ 4500
  • Industry report
  • March 2017
  • by Feedback Business Consulting

This report provides insight into the current market scenario, structure and practices. In depth market scenario includes: - Current market size estimate - Revenues by players - Top 5 Companies - Market ...

Global Beer Market - Growth Trends and Forecasts (2017 - 2022)

Global Beer Market - Growth Trends and Forecasts (2017 - 2022)

  • $ 4250
  • Industry report
  • January 2017
  • by Mordor Intelligence LLP

Market Insights Beer is considered as the most cherished and leading alcoholic drink, globally. Beer accounts for 74.58% of the global alcoholic drinks market share. India, China, the USA, Brazil, Russia, ...

Beer Markets In China

March 2017 $ 4000

Global Beer Market (2016-2022)

February 2017 $ 3600

ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.