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Consumer and Market Insights: Spirits Market in Thailand

  • October 2015
  • -
  • Canadean Ltd
  • -
  • 59 pages

Summary
Thailand's Spirits market is forecast to register growth in value as well as volume terms during 2014-2019. The Specialty Spirits category will have the largest volume share while Vodka will be the fastest growing category during 2014-2019. The trend towards fresh and light flavoured Spirits, especially among younger adults, is motivating manufacturers to introduce flavoured spirits. In addition, Thailand's large base of young adult population who likes to socialize after work or during weekends, is supporting the growth of the evolving cocktail culture in the country.

Key Findings
- Increasingly busy lifestyles and rapid urbanization will drive the growth of consumer package goods in Thailand

- Thailand's Spirit market is forecast to grow at a lower rate in value terms during 2014-2019 compared to 2009-2014

- The Specialty Spirits category has the largest volume share in the Thailand's Spirits market

- The Vodka category will register the fastest growth in value terms during 2014-2019

- Food and Drinks Specialists is the leading distribution channel in the Liqueurs and Rum categories

- Trend towards fresh and light flavoured Spirits, especially among younger adults, is motivating manufacturers to introduce flavoured spirits.

- Increasing tourism coupled with rising urbanization level in Thailand is leading to a growing demand for imported and high quality Spirits.

Synopsis
The report on the Spirits market in Thailand provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Thailand
Table of Contents
Introduction
Report Scope Country Context
Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index Market Overview
Market value and volume for the Thailand's Spirits market
Historical and projected consumption in the Thailand's Spirits market
Degree of trade up/down in the Thailand's Spirits market
Market volume of Thailand's Spirits by category
Historical and projected market value of Thailand's Spirits by category
Winners and losers in the Thailand's Spirits market
Average category level pricing in the Thailand's Spirits market
Segment share of the category and change in market share in the Thailand's Spirits market Retail Landscape and Key Distribution Channels
Leading retailers in the Thailand's Wine and Spirits market
Leading distribution channels in the Thailand's Spirits market
Leading distribution channels by category in the Thailand's Spirits market Packaging
Spirits market by type of packaging
Spirits market by type of packaging closure/outer
Spirits market by type of packaging, forecasted
Table of Contents
Brand Share
Leading brands in the Thailand's Spirits market by category Consumer trend analysis
Canadean's consumer trend framework and explanation of the sub-trends
For key trends in the Thailand's Spirits market
How the trend is influencing consumption in the Thailand's Spirits market
How to target the trend in the Thailand's Spirits market
How the trend will evolve in the Thailand's Spirits market
Key target demographic and the rate and which the trend will evolve
Key drivers in the market that will increasingly influence consumption Innovation examples
New product examples launched in the Thailand's Spirits market Appendix
Country context
Sector overview
Category data
Segment data
Packaging data
Category definitions
Segment definitions
Channel definitions
Methodology
About Canadean

List of Tables
Table 1: Market value analysis in THB and USD, 2009-2019
Table 2: Market volume growth analysis, 2014-2019
Table 3: Average prices (THB and USD) by category, 2014
Table 4: Segment level analysis by category, 2014
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014)
Figure 2: Market value (THB, USD) and volume analysis, 2009-2019
Figure 3: Consumers purchase behavior - Trading up/down, 2014
Figure 4: Market volume share analysis by categories, 2014
Figure 5: Growth analysis by category, 2009-2019
Figure 6: Change in market share by category, 2014-2019
Figure 7: Leading distribution channels, Wine and Spirits market, 2010-2013
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2014
Figure 10: Growth in key packaging material, type, closure and outer, 2014-2019
Figure 11: Brand share analysis by categories, 2014
Figure 12: Examples - new product development

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