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Synopsis
Timetric’s 'The Cards and Payments Industry in Malaysia: Emerging Trends and Opportunities to 2019' report provides detailed analysis of market trends in Malaysia's cards and payments industry. It provides values and volumes for a number of key performance indicators in the industry, including check payments, credit transfers, direct debits, payment cards and cash transactions during the review period (2010–2014).

The report also analyzes various payment card markets operating in the industry and provides detailed information on the number of cards in circulation, and transaction values and volumes during the review period and over the forecast period (2015–2019). It also offers information on the country's competitive landscape, including market shares of issuers and schemes.

The report brings together Timetric’s research, modeling, and analysis expertise to allow banks and card issuers to identify segment dynamics and competitive advantages. The report also covers detailed regulatory policies, recent changes in regulatory structure, card fraud statistics, and profiles of card issuers operating in the country.

Summary
Timetric’s 'The Cards and Payments Industry in Malaysia: Emerging Trends and Opportunities to 2019' report provides top-level market analysis, information and insights into Malaysia's cards and payments industry, including:

- Current and forecast values for each market in Malaysia's cards and payments industry, including debit card, credit and charge cards. It also includes detailed analysis of the prepaid card market.

- Detailed insights into payment instruments including check payments, credit transfers, checks, direct debits, payment cards and cash transactions. It also, includes an overview of the country's key alternative payment instruments.

- E-commerce market analysis and online payment types.

- Analysis of various market drivers and regulations governing Malaysia's cards and payments industry.

- Detailed analysis of strategies adopted by banks and other institutions to market debit, credit and charge cards.

- Comprehensive analysis of consumer attitudes and buying preferences for cards.

- The competitive landscape of Malaysia's cards and payments industry.

Scope
- This report provides a comprehensive analysis of Malaysia's cards and payments industry.

- It provides current values for Malaysia's cards and payments industry for 2014, and forecast figures to 2019.

- It details the different demographic, economic, infrastructural and business drivers affecting Malaysia's cards and payments industry.

- It outlines the current regulatory framework in the industry.

- It details marketing strategies used by various banks and other institutions.

- It profiles major banks in Malaysia's cards and payments industry.

Reasons To Buy
- Make strategic business decisions, using top-level historic and forecast market data, related to Malaysia's cards and payments industry and each market within it.

- Understand the key market trends and growth opportunities in Malaysia's cards and payments industry.

- Assess the competitive dynamics in Malaysia's cards and payments industry.

- Gain insights into marketing strategies used for various card types in Malaysia.

- Gain insights into key regulations governing Malaysia's cards and payments industry.

Key Highlights
- The central bank of Malaysia, Bank Negara Malaysia (BNM), and its subsidiary Malaysian Electronic Clearing Corporation Sdn Bhd (MyClear) launched the JomPAY service in April 2015 to promote electronic payments in the country. JomPAY is a Malaysian government initiative supported by 42 banks offering a common payment platform for Malaysian consumers to make bill payments using online or mobile banking. Consumers can make bill payments free of charge to any JomPAY-registered merchant using a savings account, current account or credit card.

- BNM launched the e-Payment Incentive Fund (ePIF) on January 2, 2015, requiring banks to divert check-processing fees to encourage consumers to adopt e-payments, by providing incentives such as waiving e-payment transaction, security token and monthly maintenance fees. In 2013, BNM increased check-processing fees and reduced fees for Inter Bank Giro (IBG) transactions conducted online or by mobile. The initiatives are expected to drive e-payments over the forecast period (2015–2019).

- BNM launched the Malaysian Chip Card Specification initiative in 2014, as part of a shift towards Europay, MasterCard, Visa (EMV) standards. According to BNM, complete migration to EMV standards with contactless functionality is expected to complete by January 1, 2018. As a result, from 2015 banks will gradually start to replace domestic debit cards with EMV-compliant cards with contactless functionality. This is anticipated to further drive debit card transaction value and volumes.

Table Of Contents

The Cards and Payments Industry in Malaysia: Emerging Trends and Opportunities to 2019
Table of Contents
1 Definitions and Methodology
1.1 Definitions
1.2 Methodology
2 Key Facts and Events
3 Executive Summary
4 Payment Instruments
4.1 Current Payment Environment
5 E-Commerce
5.1 E-Commerce Market Analysis
6 Alternative Payments
6.1 Alternative Payment Instruments
6.1.1 JomPAY
6.1.2 PayPal
6.1.3 MOLPoints
6.1.4 Mobile Money
6.1.5 Celcom AirCash
6.1.6 M-money
7 Regulations in the Cards and Payments Industry
7.1 Regulatory Framework
7.1.1 Revised eligibility requirements for credit cards issuance
7.1.2 New regulations to enhance credit cards security
7.1.3 Legal and regulatory framework
7.2 Anti-Money Laundering (AML)
7.3 Foreign Direct Investment (FDI) Regulations
8 Analysis of Cards and Payments Industry Drivers
8.1 Demographic Drivers
8.2 Economic Drivers
8.3 Infrastructure Drivers
8.4 Business Drivers
9 Market Segmentation and New Product Launches
9.1 Market Segmentation and Targeting
9.1.1 Consumer cards
9.1.2 Commercial cards
9.2 New Product Launches
10 Payment Cards
10.1 Payment Card Analysis
10.1.1 Volume and value of payment card transactions by type
10.1.2 Personal vs commercial cards
11 Debit Cards
11.1 Debit Card Market Analysis
11.1.1 Debit card transaction volumes and values by channel
11.1.2 Debit card scheme and issuer shares in terms of transaction value
11.1.3 Debit cards comparison
12 Credit Cards
12.1 Credit Card Market Analysis
12.1.1 Credit card transaction volumes and values by channel
12.1.2 Credit card scheme and issuer shares in terms of transaction value
12.1.3 Credit cards comparison
13 Charge Cards
13.1 Charge Card Market Analysis
13.1.1 Charge card transaction volumes and values by channel
13.1.2 Charge card scheme shares in terms of transaction value
13.1.3 Charge cards comparison
14 Commercial Cards
14.1 Commercial Card Market Analysis
14.1.1 Commercial cards comparison
15 Card Fraud Statistics
15.1 Card Fraud Analysis
16 Card Issuers
16.1 Maybank
16.2 Bank Simpanan Nasional
16.3 Public Bank Bhd
16.4 CIMB Bank
16.5 Hong Leong Bank
17 Prepaid Cards
17.1 Prepaid Card Market Analysis
17.1.1 Prepaid cards comparison
18 Merchant Acquiring
18.1 Merchant Acquiring Market Analysis
19 Appendix
19.1 Tables
19.2 Contact Timetric
19.3 About Timetric
19.4 Timetric's Services
19.5 Disclaimer

List of Tables
Table 1: Key Definitions
Table 2: Annual Average Exchange Rate
Table 3: Malaysia - Key Facts, 2014
Table 4: Regional Benchmarking of Malaysia's Payment Cards, 2014
Table 5: Malaysia - Mode of Entry of Foreign Banks
Table 6: Cards for High-Income Consumers, 2015
Table 7: Cards for Travelers, 2015
Table 8: Cards for Shoppers, 2015
Table 9: Cards for Vehicle Owners, 2015
Table 10: Cards for Students and Young Population, 2015
Table 11: Cards for Female Population, 2015
Table 12: Specialized Cards for Business Managers and Entrepreneurs, 2015
Table 13: Specialized Cards for SMEs, 2015
Table 14: Malaysia - New Product Launches
Table 15: Malaysia - Debit Cards Comparison and Key Features, 2015
Table 16: Malaysia - Gold Credit Cards Comparison and Key Features, 2015
Table 17: Malaysia - Premium Credit Cards Comparison and Key Features, 2015
Table 18: Malaysia - Charge Cards Comparison and Key Features, 2015
Table 19: Malaysia - Commercial Cards Comparison and Key Features, 2015
Table 20: Malaysia - Prepaid Cards Comparison and Key Features, 2015
Table 21: Malaysia - Payment Instrument Transaction Values (MYR Billion), 2010-2014
Table 22: Malaysia - Payment Instrument Transaction Values (US$ Billion), 2010-2014
Table 23: Malaysia - Payment Instrument Transaction Volumes (Million), 2010-2014
Table 24: Malaysia - Number of Payment Cards in Circulation by Type (Million), 2010-2019
Table 25: Malaysia - Volume of Payment Card Transactions by Type (Million), 2010-2019
Table 26: Malaysia - Value of Payment Card Transactions by Type (MYR Billion), 2010-2019
Table 27: Malaysia - Value of Payment Card Transactions by Type (US$ Billion), 2010-2019
Table 28: Malaysia - Personal and Commercial Card Transaction Volumes (Million), 2010-2019
Table 29: Malaysia - Personal and Commercial Card Transaction Values (MYR Billion), 2010-2019
Table 30: Malaysia - Personal and Commercial Card Transaction Values (US$ Billion), 2010-2019
Table 31: Malaysia - Number of Debit Cards in Circulation (Million), 2010-2019
Table 32: Malaysia - Debit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 33: Malaysia - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 34: Malaysia - Debit Card Total and Average Transaction Values by Channel, 2010-2019
Table 35: Malaysia - Number of Debit Cards in Circulation by Scheme (Million), 2010-2014
Table 36: Malaysia - Debit Card Transaction Values by Scheme (MYR Billion), 2010-2014
Table 37: Malaysia - Debit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 38: Malaysia - Debit Card Transaction Values by Issuer (MYR Billion), 2010-2014
Table 39: Malaysia - Debit Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 40: Malaysia - Number of Credit Cards in Circulation (Million), 2010-2019
Table 41: Malaysia - Credit Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 42: Malaysia - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 43: Malaysia - Credit Card Total and Average Transaction Values by Channel, 2010-2019
Table 44: Malaysia - Number of Credit Cards in Circulation by Scheme (Thousand), 2010-2014
Table 45: Malaysia - Credit Card Transaction Values by Scheme (MYR Billion), 2010-2014
Table 46: Malaysia - Credit Card Transaction Values by Scheme (US$ Billion), 2010-2014
Table 47: Malaysia - Pay Later Card Transaction Values by Issuer (MYR Billion), 2010-2014
Table 48: Malaysia - Pay Later Card Transaction Values by Issuer (US$ Billion), 2010-2014
Table 49: Malaysia - Credit Card Balances Outstanding by Issuer (MYR Billion), 2010-2014
Table 50: Malaysia - Credit Card Balances Outstanding by Issuer (US$ Billion), 2010-2014
Table 51: Malaysia - Number of Charge Cards in Circulation (Thousand), 2010-2019
Table 52: Malaysia - Charge Card Transaction Volumes and Frequency by Channel, 2010-2019
Table 53: Malaysia - Charge Card Total and Average Transaction Values by Channel, 2010-2019
Table 54: Malaysia - Charge Card Total and Average Transaction Values by Channel, 2010-2019
Table 55: Malaysia - Number of Charge Cards in Circulation by Scheme (Thousand), 2010-2014
Table 56: Malaysia - Charge Card Transaction Values by Scheme (MYR Million), 2010-2014
Table 57: Malaysia - Charge Card Transaction Values by Scheme (US$ Million), 2010-2014
Table 58: Malaysia - Number of Commercial Cards in Circulation (Thousand), 2010-2019
Table 59: Malaysia - Commercial Card Transaction Values (MYR Billion), 2010-2019
Table 60: Malaysia - Commercial Card Transaction Values (US$ Billion), 2010-2019
Table 61: Malaysia - Card Fraud (MYR Million), 2010-2014
Table 62: Malaysia - Card Fraud (US$ Million), 2010-2014
Table 63: Malaysia - Number of Prepaid Cards in Circulation (Million), 2010-2019
Table 64: Malaysia - Prepaid Cards Transaction Value (MYR Million), 2010-2019
Table 65: Malaysia - Prepaid Cards Transaction Value (US$ Million), 2010-2019
Table 66: Malaysia - Merchant Acquiring Transaction Volumes by Channel (Million), 2010-2019
Table 67: Malaysia - Merchant Acquiring Transaction Values (MYR Billion), 2010-2019
Table 68: Malaysia - Merchant Acquiring Transaction Values (US$ Billion), 2010-2019
Table 69: Malaysia - Acquirers' Transaction Volumes (Million), 2010-2014
Table 70: Malaysia - Acquirers' Transaction Values (MYR Billion), 2010-2014
Table 71: Malaysia - Acquirers' Transaction Values (US$ Billion), 2010-2014
Table 72: Malaysia - Retail Outlets and Merchant Accounts (Thousand), 2010-2019

List of Figures
Figure 1: Malaysia - Payment Instrument Shares by Transaction Value (%), 2010 and 2014
Figure 2: Malaysia - Payment Instrument Shares by Transaction Volume (%), 2010 and 2014
Figure 3: Malaysia - E-Commerce Value (US$ Million) and Payment Types (%)
Figure 4: Malaysia - Total Population and Structure, 2010-2019
Figure 5: Malaysia - Economic Indicators, 2010-2019
Figure 6: Malaysia - Number of ATMs, POS Terminals and Bank Branches, 2010-2019
Figure 7: Malaysia - Retail Sales and Household Final Consumption Expenditure Per Capita, 2010-2014
Figure 8: Malaysia - Cards and Payments Industry Segmentation by Card Type, 2015
Figure 9: Malaysia - Growth in Payment Card Transaction Values and Number of Cards in Circulation by Type, 2010-2019
Figure 10: Malaysia - Volume and Value of Payment Card Transactions by Type (%), 2010-2019
Figure 11: Malaysia - Personal and Commercial Card, Transaction Volumes and Values (%), 2010-2019
Figure 12: Malaysia - Growth in Debit Card Transaction Values and Number of Debit Cards in Circulation, 2010-2019
Figure 13: Malaysia - Pay Now, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
Figure 14: Malaysia - Pay Now, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
Figure 15: Malaysia - Debit Card Transaction Volumes and Values by Channel, 2010-2019
Figure 16: Malaysia - Debit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 17: Malaysia - Growth in Credit Card Transaction Values and Number of Credit Cards in Circulation, 2010-2019
Figure 18: Malaysia - Pay Later, Average Interchange Fees: Intra-Network Transactions (%), 2010-2014
Figure 19: Malaysia - Pay Later, Average Merchant Service Charge: Domestic Transactions (%), 2010-2019
Figure 20: Malaysia - Credit Card Transaction Volumes and Values by Channel, 2010-2019
Figure 21: Malaysia - Credit Card Scheme and Issuer Shares in Terms of Transaction Value (%), 2014
Figure 22: Malaysia - Growth in Charge Card Transaction Values and Number of Charge Cards in Circulation, 2010-2019
Figure 23: Malaysia - Charge Card Transaction Volumes and Values by Channel, 2010-2019
Figure 24: Malaysia - Charge Card Scheme Shares in Terms of Transaction Value (%), 2014
Figure 25: Malaysia - Number of Commercial Cards in Circulation and Transaction Value, 2010-2019
Figure 26: Malaysia - Shares of Various Types of Card Fraud in Terms of Transaction Value (%), 2010 and 2014
Figure 27: Malaysia - Number of Prepaid Cards in Circulation and Transaction Value, 2010-2019
Figure 28: Malaysia - Merchant Acquiring Transaction Volume and Value, 2010-2019
Figure 29: Malaysia - Acquirers' Market Share in Terms of Transaction Volume and Value (%), 2014
Figure 30: Malaysia - Number of Retail Outlets and Total Merchant Accounts (Thousand), 2010-2019

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