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Vitamins and Dietary Supplements in Costa Rica

  • September 2016
  • -
  • Euromonitor International
  • -
  • 36 pages

As more consumers became interested in adopting healthier lifestyles and improving their daily eating habits, the demand for vitamins and dietary supplements grew. This was especially the case amongst middle-income consumers, for whom multivitamins provide an entry into the category. In this context, segmentation played a key role in targeting specific groups of buyers, based on gender, age and level of physical activity.

Euromonitor International’s Vitamins and Dietary Supplements in Costa Rica report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Costa Rica
VITAMINS AND DIETARY SUPPLEMENTS IN COSTA RICA
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Dietary Supplements
Vitamins
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016
Summary 2 Multivitamins: Brand Ranking by Positioning 2016
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 6 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 7 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 8 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 9 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 10 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Bayer Centroamerica Y El Caribe in Consumer Health (costa Rica)
Strategic Direction
Key Facts
Summary 3 Bayer Centroamerica y El Caribe: Key Facts
Competitive Positioning
Summary 4 Bayer Centroamerica y El Caribe: Competitive Position 2016
Gnc Costa Rica SA in Consumer Health (costa Rica)
Strategic Direction
Key Facts
Table 13 GNC Costa Rica SA: Key Facts
Competitive Positioning
Summary 5 GNC Costa Rica SA: Competitive Position 2016
Laboratorios Stein in Consumer Health (costa Rica)
Strategic Direction
Key Facts
Summary 6 Laboratorios Stein: Key Facts
Competitive Positioning
Summary 7 Laboratorios Stein: Competitive Position 2016
Total Natural SA in Consumer Health (costa Rica)
Strategic Direction
Key Facts
Summary 8 Total Natural SA: Key Facts
Competitive Positioning
Summary 9 Total Natural SA: Competitive Position 2016
Executive Summary
Retail Volume and Value Growth in 2016
Leading Players Focus on Brand Extensions and Segmentation
Brand Positioning and Value Proposals Set Competition Dynamics
Modern Grocery Retailers Grow Value Sales in 2016
Specialisation and Value-added Formulations To Gain Importance by 2021
Key Trends and Developments
Segmentation and Brand Extensions Remain the Main Consumer Health Trends
Digestive Health Gains Awareness Amongst Local Healthcare Practitioners
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 15 Life Expectancy at Birth 2011-2016
Market Data
Table 16 Sales of Consumer Health by Category: Value 2011-2016
Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 20 Penetration of Private Label by Category: % Value 2011-2016
Table 21 Distribution of Consumer Health by Format: % Value 2011-2016
Table 22 Distribution of Consumer Health by Format and Category: % Value 2016
Table 23 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 24 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 10 Research Sources












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ref:plp2016

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