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Vitamins and Dietary Supplements in Pakistan

  • September 2016
  • -
  • Euromonitor International
  • -
  • 24 pages

A large proportion of the population remained unaware of the nutritional needs and requirements that remain unmet due to poor dietary habits. However, a small health-conscious segment continued to consume vitamins and dietary supplements, mostly in the form of pills and tablets.

Euromonitor International’s Vitamins and Dietary Supplements in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Pakistan
VITAMINS AND DIETARY SUPPLEMENTS IN PAKISTAN
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016
Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016
Table 4 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016
Table 5 Sales of Multivitamins by Positioning: % Value 2011-2016
Table 6 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016
Table 7 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016
Table 8 LBN Brand Shares of Vitamins: % Value 2013-2016
Table 9 LBN Brand Shares of Dietary Supplements: % Value 2013-2016
Table 10 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021
Table 11 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021
Abbott Laboratories Pakistan Ltd in Consumer Health (pakistan)
Strategic Direction
Key Facts
Summary 1 Abbott Laboratories Ltd: Key Facts
Summary 2 Abbott Laboratories Ltd: Operational Indicators
Competitive Positioning
Summary 3 Abbott Laboratories Ltd: Competitive Position 2016
GlaxoSmithKline Pakistan Ltd in Consumer Health (pakistan)
Strategic Direction
Key Facts
Summary 4 GlaxoSmithKline Pakistan Ltd: Key Facts
Summary 5 GlaxoSmithKline Pakistan Ltd: Operational Indicators
Competitive Positioning
Summary 6 GlaxoSmithKline Pakistan Ltd: Competitive Position 2016
Executive Summary
Government Continues To Regulate Price Increases in Consumer Healthcare Products
Counterfeit Products Present A Threat To the Branded Market
Digestive Remedies and Weight Management Benefit From Changing Lifestyles
Health Experts Play An Important Role in Selection of Dermatological and Weight Management Products
Consumer Healthcare Expected To Grow Due To Population Increase, Urbanisation and Media Exposure
Key Trends and Developments
Urbanisation Encouraging Shift From Unbranded Traditional Products To Branded Consumer Health Products
Consumers' Purchase Decisions Influenced by Advice From Healthcare Experts
Market Indicators
Table 12 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 13 Life Expectancy at Birth 2011-2016
Market Data
Table 14 Sales of Consumer Health by Category: Value 2011-2016
Table 15 Sales of Consumer Health by Category: % Value Growth 2011-2016
Table 16 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 17 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 18 Distribution of Consumer Health by Format: % Value 2011-2016
Table 19 Distribution of Consumer Health by Format and Category: % Value 2016
Table 20 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 21 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements - Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Definitions
Sources
Summary 7 Research Sources












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