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Vitamins and Dietary Supplements in Venezuela

  • November 2015
  • -
  • Euromonitor International
  • -
  • 33 pages

Due to an adverse business environment characterised by many restrictions on launching or importing products, the development of fortified/functional food and beverages slowed significantly over the review period. Indeed, the availability of type kind of product was almost negligible in 2015. Thus, people preferred to rely on more pills and tablets to guarantee a proper intake of vitamins and minerals.

Euromonitor International's Vitamins and Dietary Supplements in Venezuela report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Supplement Nutrition Drinks, Tonics and Bottled Nutritive Drinks, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins and Dietary Supplements market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Vitamins and Dietary Supplements in Venezuela
VITAMINS AND DIETARY SUPPLEMENTS IN VENEZUELA
Euromonitor International
November 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Vitamins
Dietary Supplements
Supplement Nutrition Drinks
Competitive Landscape
Prospects
Category Data
Summary 1 Dietary Supplements: Brand Ranking by Positioning 2015
Summary 2 Multivitamins: Brand Ranking by Positioning 2015
Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015
Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015
Table 3 Sales of Dietary Supplements by Positioning: % Value 2010-2015
Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2010-2015
Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2012-2015
Table 6 Sales of Tonics and Bottled Nutritive Drinks by Positioning: % Value 2012-2015
Table 7 Sales of Multivitamins by Positioning: % Value 2010-2015
Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2011-2015
Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2012-2015
Table 10 LBN Brand Shares of Vitamins: % Value 2012-2015
Table 11 LBN Brand Shares of Dietary Supplements: % Value 2012-2015
Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2015-2020
Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2015-2020
Bayer De Venezuela SA in Consumer Health (venezuela)
Strategic Direction
Key Facts
Summary 3 Bayer de Venezuela SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 4 Bayer de Venezuela SA: Competitive Position 2015
Konsuma De Venezuela SA in Consumer Health (venezuela)
Strategic Direction
Key Facts
Summary 5 Konsuma de Venezuela SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Konsuma de Venezuela SA: Competitive Position 2015
Merck SA in Consumer Health (venezuela)
Strategic Direction
Key Facts
Summary 7 Merck SA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 8 Merck SA: Competitive Position 2015
Executive Summary
Scarcity Limits Value Growth and Industry Development
Prices Increase Below Inflation Because of Controls and Restrictions
Competition Decreases As Firms Face Difficulties Guaranteeing A Stable Presence
Higher Price Increases Favour Non-store Retail Channels
Consumer Health To See Value Growth Despite the Difficult Business Environment
Key Trends and Developments
Adverse Business Environment Affects Innovation and Growth
Venezuelans Modify Their Purchasing Habits Due To Market Distortions
Corporate Social Responsibility Helps To Maintain Visibility in A Scarcity Environment
Market Indicators
Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 15 Life Expectancy at Birth 2010-2015
Market Data
Table 16 Sales of Consumer Health by Category: Value 2010-2015
Table 17 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 18 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 19 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 20 Distribution of Consumer Health by Format: % Value 2010-2015
Table 21 Distribution of Consumer Health by Format and Category: % Value 2015
Table 22 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 9 Research Sources












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