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Profitability Assessment of Branded Generic Inhalers

  • June 2015
  • Datamonitor Healthcare
Report ID: 3384788


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This report examines the extent to which order of market entry influences the prospects of achieving a satisfactory return on investment for companies developing branded generic and generic inhaled products This emphasizes the importance of developers making frank assessments of their ability to reach the market ahead of their competitors

Features and benefits

Analysis and interpretation of EU and US regulation relating to branded generic and generic orally inhaled products

Economic assessment (NPV analysis) of branded generic and generic Advair and Symbicort competitors that will launch in the EU and US


Review of the current asthma and chronic obstructive pulmonary disease market and significant historical events that shaped this market

Strategic review of challenges faced by companies bringing branded generic and generic versions of Advair and Symbicort to market

Profit and loss and economic analysis of branded generic and generic inhalation products that will come to market

Your key questions answered

How much does it cost to bring a branded generic or generic inhalation product to the market?

What are the differences in current regulatory guidance in the EU and US for orally inhaled products and how should the guidance be interpreted?

What steps are followed to develop and bring the products to market?

What is the approach being taken by Mylan to bring generic Advair to market?

What return on investment can manufacturers of branded generic or generic inhalation products expect if they come to market?

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