Table of Contents
Payers and governments are striving toward cost-effective treatment outcomes and more efficient care, and waves of new digital health technologies are offering patients unprecedented opportunities to be more engaged in their own health management. Competition, both generic and innovator, is fierce in many chronic disease areas, and is intensified by continued pricing pressure. All of these forces are compelling pharmaceutical firms to not only deliver pills and injections, but to also consider offering services and solutions that support the appropriate use of such medicines.
These services go beyond the traditional adherence programs of the last couple of decades. They increasingly involve technologies and tools designed to influence lifestyle choices and gather physician-relevant data and real-world evidence that may direct future R&D. Many are built around partnerships with consumer-facing technology firms, governments, and payers to map out treatment gaps and improve patient access. Significantly, not all such tie-ups are directly linked to a particular brand or product.
This report addresses the following questions:
- Which stakeholders is pharma targeting through beyond-the-pill services?
- Which pharma’s experiments with beyond-the-pill services have been successful and why?
- When should pharma companies consider beyond-the-pill services?
- What are the key challenges encountered when engaging in beyond-the-pill services?
- What corporate and cultural obstacles need to be overcome to successfully design and deliver a beyond-the-pill service?
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