1. Market Research
  2. > Healthcare Market Trends
  3. > Beyond-the-Pill Services and Solutions: Pharma’s Next Frontier?

Beyond-the-Pill Services and Solutions: Pharma’s Next Frontier?

  • February 2015
  • -
  • Datamonitor Healthcare
  • -
  • 46 pages

Payers and governments are striving toward cost-effective treatment outcomes and more efficient care, and waves of new digital health technologies are offering patients unprecedented opportunities to be more engaged in their own health management. Competition, both generic and innovator, is fierce in many chronic disease areas, and is intensified by continued pricing pressure. All of these forces are compelling pharmaceutical firms to not only deliver pills and injections, but to also consider offering services and solutions that support the appropriate use of such medicines.

These services go beyond the traditional adherence programs of the last couple of decades. They increasingly involve technologies and tools designed to influence lifestyle choices and gather physician-relevant data and real-world evidence that may direct future R&D. Many are built around partnerships with consumer-facing technology firms, governments, and payers to map out treatment gaps and improve patient access. Significantly, not all such tie-ups are directly linked to a particular brand or product.

This report addresses the following questions:
- Which stakeholders is pharma targeting through beyond-the-pill services?
- Which pharma’s experiments with beyond-the-pill services have been successful and why?
- When should pharma companies consider beyond-the-pill services?
- What are the key challenges encountered when engaging in beyond-the-pill services?
- What corporate and cultural obstacles need to be overcome to successfully design and deliver a beyond-the-pill service?

Table Of Contents

Beyond-the-Pill Services and Solutions: Pharma’s Next Frontier?
EXECUTIVE SUMMARY
1. Outcomes focus drives pharma to look at wrap-around services, 2. Pharma companies are exploring a range of beyond-the-pill solutions, 3. Product-to-services transition demands strategic and cultural change
WHY PHARMA IS LOOKING AT WRAP-AROUND SERVICES
1. A range of forces is compelling pharma to look at beyond-the-pill services and solutions. 2. Beyond-the-pill programs remain experimental, 3. Bibliography

PHARMA IS TRIALING VARIOUS BEYOND-THE-PILL MODELS
4. Focus is on chronic diseases, often with partners, 5. Selected beyond-the-pill programs illustrate the range of approaches and partnerships, 6. Bibliography

BEYOND-THE-PILL CASE STUDIES ILLUSTRATE CHALLENGES AND OPPORTUNITIES
7. AstraZeneca - MeandMyCOPD, 8. Novartis - Living Like You and SymTrac online MS community, 9. Novartis - Mobile Eye Unit Partnership with NHS, 10. Novo Nordisk - Cities Changing Diabetes, 11. Johnson and Johnson - Care4Today NHS Partnership, 12. Sanofi/Medtronic - Drug-device combos and services, 13. Merck and Co - Vree Health subsidiary, 14. Bibliography

SHIFT TO SERVICES DEMANDS STRATEGIC AND CULTURAL CHANGES
15. Pharma needs to use beyond-the-pill solutions only when necessary as commercial returns
remain uncertain, 16. Corporate culture must change, 17. Multidisciplinary and cross-company collaboration, 18. Bibliography

APPENDIX
19. About the author, 20. Scope, 21. Methodology

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Germany Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-Electromechanical Sensors, Multiparameter Patient Monitor

Germany Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-Electromechanical Sensors, Multiparameter Patient Monitor

  • $ 5995
  • Industry report
  • November 2016
  • by Global Data

Germany Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-El ...

Australia Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-Electromechanical Sensors, Multiparameter Patient Monit

Australia Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-Electromechanical Sensors, Multiparameter Patient Monit

  • $ 5995
  • Industry report
  • November 2016
  • by Global Data

Australia Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro- ...

India Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-Electromechanical Sensors, Multiparameter Patient Monitorin

India Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-Electromechanical Sensors, Multiparameter Patient Monitorin

  • $ 5995
  • Industry report
  • November 2016
  • by Global Data

India Healthcare IT Market Outlook to 2022 - Clinical IT Systems, Medical Imaging Information Systems, Remote Patient Monitoring, Neonatal Monitors, Fetal Monitors, Blood Pressure Monitors, Micro-Electromechanical ...


ref:plp2015

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.