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  3. > Economy, Standard or Premium? What’s Driving Growth in Chocolate Confectionery ?

At the core of marketing snacks is predicting how consumers will respond to different stimulus. How will endorsement help raise sales? What effect does buying chocolate in a boutique vs supermarket have on quality perception? This briefing pinpoints different price platforms within chocolate confectionery and evaluates performances in terms of brands. This briefing uses unique data generated for Packaged Food and is the first to demonstrate insights using the new Packaged Food Forecast Model.

Euromonitor International's Economy, Standard or Premium? What’s Driving Growth in Chocolate Confectionery - global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Economy, Standard or Premium? What’s Driving Growth in Chocolate Confectionery ?
Economy, Standard or Premium? What's Driving Growth in Chocolate Confectionery ?
Euromonitor International
September 2015
Introduction
What Really Drives Chocolate Consumption?
Economy, Standard or Premium?
Economy, Standard or Premium??
Defining a Premium Chocolate Brand
Recommendations

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Chocolate

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