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  5. > From the Online to the Mobile Travel Era

From the Online to the Mobile Travel Era

  • September 2015
  • -
  • Euromonitor International
  • -
  • 32 pages

Over the past 20 years, the rise of online travel has shaken up the travel industry. Today, a new revolution is taking place in travel driven by the rise of the mobile channel. Always-connected travellers use their mobile devices to seek information and services, and make additional bookings, during their trips. The shift of focus from the time of the booking to the travel experience means for travel companies a change to their business models, which now need to incorporate mobile assistance.

Euromonitor International's From the Online to the Mobile Travel Era global briefing offers an insight into to the size and shape of the Travel market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success.

Product coverage: Activities, Booking, Flows, Lodging, Travel Modes, Traveller Profiles.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Travel market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

From the Online to the Mobile Travel Era
From the Online to the Mobile Travel Era
Euromonitor International
September 2015
Introduction
Executive Summary
Market Background
Mobile Travel Bookings Global Overview
Mobile Travel Trends
Definitions

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