Table of Contents
Marketing is likely to assume a leading role within Caixa Económica Montepio Geral’s (Montepio) business strategy over the forecast period. After the scandal involving Banco Espirito Santo, consumers are expected to value the soundness of financial institutions. With a more modern image focusing only on the name Montepio, this player is likely to emphasise its 175 years of experience and high quality standards through promotional campaigns. At the same time, and based on its mutualistic and...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Financial Cards in Circulation, M-Commerce, Transactions.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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