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Soft Drinks Product Development: Innovation Trends in Emerging Categories

  • July 2015
  • -
  • Euromonitor International
  • -
  • 61 pages

A more stable, but low growth environment for soft drinks is making targeted new product innovation more important than ever. Brand owners must capitalise on high value emerging categories that buck the flat trend to stay responsive and ahead of consumer trends in beverages. This report identifies some of the most interesting and on-trend examples of global product development in soft drinks from Euromonitor International’s latest research edition.

Euromonitor International's Soft Drinks Product Development: Innovation Trends in Emerging Categories global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Soft Drinks market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Soft Drinks Product Development: Innovation Trends in Emerging Categories
Soft Drinks Product Development: Innovation Trends in Emerging Categories
Euromonitor International
July 2015
Introduction
The Need For Innovation
FlavourFul , indulgent Water
FlavourFul, indulgent Water
Authenticity in Juice
Premium brewed Beverages
Premium brewed beverages
Natural Sport and Hydration
Where Next in Innovation?
Where Next in Innovation??
Appendix

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