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The Influence of Technology in Toys and Games: Corporate Strategies

  • July 2015
  • -
  • Euromonitor International
  • -
  • 37 pages

Growing access to the internet and the proliferation of affordable advanced communication technologies over the past decade has created a generation of digital natives for whom the divide between virtual and real-life play is minimal. This has led to major changes in demand for toys and games, forcing manufacturers to incorporate smart features into their product lines. This briefing focuses on strategies that have worked so far and considers how technology will permeate playtime in the future.

Euromonitor International's The Influence of Technology in Toys and Games: Corporate Strategies global briefing offers a comprehensive guide to the Toys and Games market at an international level. It looks at both global and regional level performances as well as providing category and channel analysis. It identifies the leading companies and offers strategic analysis of key factors influencing the industry, new product developments as well as future trends and prospects.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

The Influence of Technology in Toys and Games: Corporate Strategies
The Influence of Technology in Toys and Games: Corporate Strategies
Euromonitor International
July 2015
Introduction
The Shrinking Gap Between Real Life and Virtual Playtime
Quantifying the Impact on Demand
Successful Strategies
Proliferation of Technology in Emerging Markets
Connected Toys as Part of the Internet of Things
Report Definitions

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