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Asustek Computer Inc in Consumer Electronics (World)

  • November 2015
  • -
  • Euromonitor International
  • -
  • 42 pages

This profile of AsusTek Computer Inc outlines the challenges faced by the company as profit margins come under pressure in computers, especially in developed markets, as replacement cycles are lengthening. Asus has been badly hit by shifts in consumers’ behaviour to favour smartphones and wearables as its sales are derived primarily from its retail computers business. The report examines the company’s prospects as it diversifies into new revenue streams to rejuvenate growth in its business.

Euromonitor International’s Asustek Computer Inc in Consumer Electronics (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Electronics industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Computers and Peripherals, Digital Cameras by Type, In-Car Entertainment, In-Home Consumer Electronics, LCD TVs by Screen Type, Mobile Phones by Type of Contract, Portable Consumer Electronics, Smartphones by OS, Tablets by OS, TVs by Network Connectivity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Asustek Computer Inc in Consumer Electronics (World)
Asustek Computer Inc in Consumer Electronics (World)
Euromonitor International
November 2015
Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Category Opportunities
Brand Strategy
Operations
Recommendations
Report Definitions

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