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Private Label in Food: Assessing growth, category development and strategies

  • November 2015
  • 28 pages
  • Euromonitor International
Report ID: 3385594

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This briefing examines developments in private label in packaged food, covering private label sales growth in key markets and categories. While private label remains mostly confined to developed markets, it is gaining traction in some emerging markets. The briefing also describes examples of strategic shifts in the positioning of private label ranges by retailers away from a price-based model to more sophisticated segmentation, as well as future growth opportunities for private label.

Euromonitor International's Private Label in Food: Assessing growth, category development and strategies global briefing offers an insight into to the size and shape of the Packaged Food market, highlights buzz topics, emerging geographies, categories and trends and identifies the leading companies and brands. It also offers strategic analysis on driving packaged food industry trends like health and wellness, premiumisation, convenience and value-for-money and how those trends influence factors like new product developments, packaging innovations, retail distribution and retail pricing both historically and into the future.

Product coverage: Baby Food, Baked Goods, Biscuits and Snack Bars, Breakfast Cereals, Confectionery, Dairy, Ice Cream and Frozen Desserts, Oils and Fats, Processed Fruit and Vegetables, Processed Meat and Seafood, Ready Meals, Rice, Pasta and Noodles, Sauces, Dressings and Condiments, Soup, Spreads, Sweet and Savoury Snacks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Packaged Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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ref:plp2015

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