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Beer in Japan, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 48 pages

The Japanese beer market has long been dominated by lager, accounting for more than 95% of overall beer volume sales. While lager remained dominant in the market in 2014, ale increased its presence. The increase in ale is mainly attributable to the growing popularity of craft beer. As in the wider global market, craft beer sales grew in the latter part of the review period. While micro breweries have been present in Japan since the 1990s, the taste of craft beer improved during the review...

Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Dark Beer, Lager, Non/Low Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Beer market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Beer in Japan, Euromonitor International
BEER IN JAPAN
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2014
Table 1 Number of Breweries 2009-2014
Category Data
Table 2 Sales of Beer by Category: Total Volume 2009-2014
Table 3 Sales of Beer by Category: Total Value 2009-2014
Table 4 Sales of Beer by Category: % Total Volume Growth 2009-2014
Table 5 Sales of Beer by Category: % Total Value Growth 2009-2014
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2009-2014
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2009-2014
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2009-2014
Table 10 GBO Company Shares of Beer: % Total Volume 2010-2014
Table 11 NBO Company Shares of Beer: % Total Volume 2010-2014
Table 12 LBN Brand Shares of Beer: % Total Volume 2011-2014
Table 13 Production, Imports and Exports of Beer: Total Volume 2008-2013
Table 14 Imports of Beer by Country of Origin: Total Volume 2008-2013
Table 15 Imports of Beer by Country of Origin: Total Value 2008-2013
Table 16 Exports of Beer by Country of Destination: Total Volume 2008-2013
Table 17 Exports of Beer by Country of Destination: Total Value 2008-2013
Table 18 Forecast Sales of Beer by Category: Total Volume 2014-2019
Table 19 Forecast Sales of Beer by Category: Total Value 2014-2019
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2014-2019
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2014-2019
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 2 Asahi Breweries Ltd: Key Facts
Summary 3 Asahi Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 4 Asahi Breweries Ltd: Competitive Position 2014
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 5 Kirin Brewery Co Ltd: Key Facts
Summary 6 Kirin Brewery Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Kirin Brewery Co Ltd: Competitive Position 2014
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 8 Sapporo Breweries Ltd: Key Facts
Summary 9 Sapporo Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 10 Sapporo Breweries Ltd: Competitive Position 2014
Suntory Liquors Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 11 Suntory Liquors Ltd: Key Facts
Summary 12 Suntory Liquors Ltd: Operational Indicators
Competitive Positioning
Summary 13 Suntory Liquors Ltd: Competitive Position 2014
Yamaya Corp in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 14 Yamaya Corp: Key Facts
Summary 15 Yamaya Corp: Operational Indicators
Internet Strategy
Company Background
Private Label
Summary 16 Yamaya Corp: Private Label Portfolio
Competitive Positioning
Summary 17 Yamaya Corp: Competitive Position 2014
Executive Summary
2014 Sees First Value Growth of Review Period Due To Trading Up and Tax Increase
Craft Beer and Heritage Spirits Attract Many Consumers
Ongoing Strong Investment Maintains Lead of Asahi, Kirin and Suntory
Consumers Increasingly Attracted by Convenient Distribution Channels
Volume Stagnation But Slight Value Recovery Expected for Forecast Period
Key Trends and Developments
Economic Concerns Have Limited Impact As Consumers Opt for Quality Over Quantity
Heritage and Crafts Trend Encompasses Alcoholic Drinks
Busy Consumers Attracted by Convenience Stores and Internet Retailing
Focus on Premiumisation, Health and Convenience Fuels Innovation
Summary 18 Key New Product Developments 2014
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 23 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 24 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 25 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 26 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 27 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 28 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 29 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 30 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 19 Research Sources












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