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Spirits in Japan, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 47 pages

Spirits, after registering declines for seven years, returned to growth in 2014. Volume sales of the category increased slightly, thanks to the significant growth in liqueurs and whiskies. Successful product launches drove growth in sales of liqueurs, while a TV drama featuring a founder of Nikka Whisky stimulated consumer interest in whiskies. While there were contractions in other spirits categories, including shochu, the increases in liqueurs and whiskies led to growth in spirits overall.

Euromonitor International's Spirits in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Brandy and Cognac, Liqueurs, Other Spirits, Rum, Tequila (and Mezcal), Whiskies, White Spirits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Spirits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Spirits in Japan, Euromonitor International
SPIRITS IN JAPAN
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Vodka, Gin, Other Blended Scotch Whisky, Dark Rum and White Rum Price Band Methodology
Summary 1 Benchmark Brands 2014
Category Data
Table 1 Sales of Spirits by Category: Total Volume 2009-2014
Table 2 Sales of Spirits by Category: Total Value 2009-2014
Table 3 Sales of Spirits by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Spirits by Category: % Total Value Growth 2009-2014
Table 5 Sales of Spirits by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Spirits by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Dark Rum by Price Platform: % Total Volume 2009-2014
Table 10 Sales of White Rum by Price Platform: % Total Volume 2009-2014
Table 11 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2009-2014
Table 12 Sales of Gin by Price Platform: % Total Volume 2009-2014
Table 13 Sales of Vodka by Price Platform: % Total Volume 2009-2014
Table 14 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2009-2014
Table 15 GBO Company Shares of Spirits: % Total Volume 2010-2014
Table 16 NBO Company Shares of Spirits: % Total Volume 2010-2014
Table 17 LBN Brand Shares of Spirits: % Total Volume 2011-2014
Table 18 Imports of Spirits by Country of Origin: Total Volume 2008-2013
Table 19 Imports of Spirits by Country of Origin: Total Value 2008-2013
Table 20 Production, Imports and Exports of Brandy and Cognac: Total Volume 2008-2013
Table 21 Production, Imports and Exports of Rum: Total Volume 2008-2013
Table 22 Production, Imports and Exports of Whiskies: Total Volume 2008-2013
Table 23 Production, Imports and Exports of Gin: Total Volume 2008-2013
Table 24 Production, Imports and Exports of Vodka: Total Volume 2008-2013
Table 25 Forecast Sales of Spirits by Category: Total Volume 2014-2019
Table 26 Forecast Sales of Spirits by Category: Total Value 2014-2019
Table 27 Forecast Sales of Spirits by Category: % Total Volume Growth 2014-2019
Table 28 Forecast Sales of Spirits by Category: % Total Value Growth 2014-2019
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 2 Asahi Breweries Ltd: Key Facts
Summary 3 Asahi Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 4 Asahi Breweries Ltd: Competitive Position 2014
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 5 Kirin Brewery Co Ltd: Key Facts
Summary 6 Kirin Brewery Co Ltd: Operational Indicators
Competitive Positioning
Summary 7 Kirin Brewery Co Ltd: Competitive Position 2014
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 8 Sapporo Breweries Ltd: Key Facts
Summary 9 Sapporo Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 10 Sapporo Breweries Ltd: Competitive Position 2014
Suntory Liquors Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 11 Suntory Liquors Ltd: Key Facts
Summary 12 Suntory Liquors Ltd: Operational Indicators
Competitive Positioning
Summary 13 Suntory Liquors Ltd: Competitive Position 2014
Executive Summary
2014 Sees First Value Growth of Review Period Due To Trading Up and Tax Increase
Craft Beer and Heritage Spirits Attract Many Consumers
Ongoing Strong Investment Maintains Lead of Asahi, Kirin and Suntory
Consumers Increasingly Attracted by Convenient Distribution Channels
Volume Stagnation But Slight Value Recovery Expected for Forecast Period
Key Trends and Developments
Economic Concerns Have Limited Impact As Consumers Opt for Quality Over Quantity
Heritage and Crafts Trend Encompasses Alcoholic Drinks
Busy Consumers Attracted by Convenience Stores and Internet Retailing
Focus on Premiumisation, Health and Convenience Fuels Innovation
Summary 14 Key New Product Developments 2014
Market Background
Legislation
Table 29 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 30 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 31 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 32 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 33 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 34 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 35 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 36 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 37 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 38 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 39 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 40 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 41 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 42 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 43 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 44 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 45 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 46 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 47 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 48 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 49 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 50 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 51 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 52 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 53 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 15 Research Sources












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