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Wine in Japan, Euromonitor International

  • October 2015
  • -
  • Euromonitor International
  • -
  • 52 pages

The variety of grape wine available, in terms of price points and wine types, increased in 2014. This stimulated consumer demand for grape wine. Whilst grape wine increased sales in 2014, non-grape wine declined. Total volume sales of sake decreased by 2%, as its major consumer base is ageing and is drinking less. Makkoli (other non-grape wine), a native alcoholic beverage from Korea, made from a mixture of wheat and rice, saw a substantial drop in sales, following a big in 2010 and 2011. Since...

Euromonitor International's Wine in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Wine in Japan, Euromonitor International
WINE IN JAPAN
Euromonitor International
October 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wine by Category: Total Volume 2009-2014
Table 2 Sales of Wine by Category: Total Value 2009-2014
Table 3 Sales of Wine by Category: % Total Volume Growth 2009-2014
Table 4 Sales of Wine by Category: % Total Value Growth 2009-2014
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2009-2014
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2009-2014
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2009-2014
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2009-2014
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2009-2014
Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2009-2014
Table 11 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2009-2014
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2009-2014
Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 15 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2009-2014
Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2010-2014
Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2011-2014
Table 19 GBO Company Shares of Champagne: % Total Volume 2010-2014
Table 20 NBO Company Shares of Champagne: % Total Volume 2010-2014
Table 21 LBN Brand Shares of Champagne: % Total Volume 2011-2014
Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2010-2014
Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2011-2014
Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2010-2014
Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2011-2014
Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2010-2014
Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2011-2014
Table 31 Production, Imports and Exports of Wine: Total Volume 2008-2013
Table 32 Imports of Wine by Country of Origin: Total Volume 2008-2013
Table 33 Imports of Wine by Country of Origin: Total Value 2008-2013
Table 34 Exports of Wine by Country of Destination: Total Volume 2008-2013
Table 35 Exports of Wine by Country of Destination: Total Value 2008-2013
Table 36 Forecast Sales of Wine by Category: Total Volume 2014-2019
Table 37 Forecast Sales of Wine by Category: Total Value 2014-2019
Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2014-2019
Asahi Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 1 Asahi Breweries Ltd: Key Facts
Summary 2 Asahi Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 3 Asahi Breweries Ltd: Competitive Position 2014
Kirin Brewery Co Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 4 Kirin Brewery Co Ltd: Key Facts
Summary 5 Kirin Brewery Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 Kirin Brewery Co Ltd: Competitive Position 2014
Sapporo Breweries Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 7 Sapporo Breweries Ltd: Key Facts
Summary 8 Sapporo Breweries Ltd: Operational Indicators
Competitive Positioning
Summary 9 Sapporo Breweries Ltd: Competitive Position 2014
Suntory Liquors Ltd in Alcoholic Drinks (japan)
Strategic Direction
Key Facts
Summary 10 Suntory Liquors Ltd: Key Facts
Summary 11 Suntory Liquors Ltd: Operational Indicators
Competitive Positioning
Summary 12 Suntory Liquors Ltd: Competitive Position 2014
Executive Summary
2014 Sees First Value Growth of Review Period Due To Trading Up and Tax Increase
Craft Beer and Heritage Spirits Attract Many Consumers
Ongoing Strong Investment Maintains Lead of Asahi, Kirin and Suntory
Consumers Increasingly Attracted by Convenient Distribution Channels
Volume Stagnation But Slight Value Recovery Expected for Forecast Period
Key Trends and Developments
Economic Concerns Have Limited Impact As Consumers Opt for Quality Over Quantity
Heritage and Crafts Trend Encompasses Alcoholic Drinks
Busy Consumers Attracted by Convenience Stores and Internet Retailing
Focus on Premiumisation, Health and Convenience Fuels Innovation
Summary 13 Key New Product Developments 2014
Market Background
Legislation
Table 40 Number of On-trade Establishments by Type 2009-2014
Taxation and Duty Levies
Table 41 Taxation and Duty Levies on Alcoholic Drinks 2014
Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2014
Table 43 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2014
Table 44 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 45 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2014
Table 46 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2014
Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2014
Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2014
Operating Environment
Contraband/parallel Trade
Duty-free
Cross-border/private Imports
Market Indicators
Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2009-2014
Market Data
Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2009-2014
Table 51 Sales of Alcoholic Drinks by Category: Total Value 2009-2014
Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2009-2014
Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2009-2014
Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2014
Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2014
Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2014
Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2014
Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2010-2014
Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2009-2014
Table 60 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2014
Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Definitions
Published Data Comparisons
Sources
Summary 14 Research Sources












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