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Computers and Peripherals in Brazil

  • September 2016
  • -
  • Euromonitor International
  • -
  • 28 pages

Computers and peripherals registered another major drop in retail volume terms in 2016, reaching nine million units. The economic downturn in Brazil continued to drag performance down, impacting negatively on purchasing powers and forcing consumers to prioritise expenditure on new goods. The political environment contributed to increasing instability in the country, leaving business and consumer confidence at an historically low level. Consequently, consumers continued to be diligent regarding p...

Euromonitor International’s Computers and Peripherals in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Computers and Peripherals in Brazil
COMPUTERS AND PERIPHERALS IN BRAZIL
Euromonitor International
September 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Forecast Sales of Laptops by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Forecast Sales of Tablets and Other Portable Computers by Rural vs Urban: % Retail Volume 2016-2021
Table 3 Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 4 Sales of Computers and Peripherals by Category: Value 2011-2016
Table 5 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 6 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 7 Sales of Computers by Category: Business Volume 2011-2016
Table 8 Sales of Computers by Category: Business Value MSP 2011-2016
Table 9 Sales of Computers by Category: Busines Volume Growth 2011-2016
Table 10 Sales of Computers by Category: Business Value MSP Growth 2011-2016
Table 11 Sales of Laptops by Form Factor 2015-2016
Table 12 Sales of Tablets by Form Factor 2015-2016
Table 13 Sales of Tablets by Operating System 2011-2016
Table 14 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
Table 15 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
Table 16 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
Table 17 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 18 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
Table 19 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 20 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 21 Forecast Sales of Computers by Category: Business Volume 2016-2021
Table 22 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
Table 23 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 24 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 25 Forecast Sales of Laptops by Form Factor 2016-2021
Table 26 Forecast Sales of Tablets by Form Factor 2016-2021
Table 27 Forecast Sales of Tablets by Operating System 2016-2018
Positivo Informática SA in Consumer Electronics (brazil)
Strategic Direction
Key Facts
Summary 1 Positivo Informática SA: Key Facts
Summary 2 Positivo Informática SA: Operational Indicators
Competitive Positioning
Summary 3 Positivo Informática: Competitive Position 2016
Executive Summary
Consumer Electronics Reaches A Historic Low in 2016
Prices Continue To Be Adjusted Upwards in 2016, Despite the Difficult Environment
Increasing Participation of Premium Products in 2016, But Sales Reflect Price Adjustments
Store Closings Result in A New Competitive Landscape Within Consumer Electronics Retailing
Markets Not Expected To Improve Until 2018
Key Trends and Developments
Deterioration of Macroeconomic Conditions Paves the Way for A Deepening of the Brazilian Recession
Store-based Retailers Facing A More Challenging Scenario: the Quest for Survival
Increasing Participation of Internet Retailing Within Consumer Electronics
Market Data
Table 28 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 29 Sales of Consumer Electronics by Category: Value 2011-2016
Table 30 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 31 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 32 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 33 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 34 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 35 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 36 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 37 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 38 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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