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Computers and Peripherals in Italy

  • October 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Two key trends could be observed in computers and peripherals in 2016. On the one hand, the modest economic recovery in the country supported sales of laptops, be it in retail or business volume terms. This was further aided by the fact that many consumers and businesses kept prolonging replacement cycles during the recession, making upgrades increasingly necessary. On the other hand, the long economic recession in Italy meant that consumers remained frugal with their purchases, to the detriment...

Euromonitor International’s Computers and Peripherals in Italy report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Computers and Peripherals in Italy
COMPUTERS AND PERIPHERALS IN ITALY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 2 Sales of Computers and Peripherals by Category: Value 2011-2016
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 5 Sales of Computers by Category: Business Volume 2011-2016
Table 6 Sales of Computers by Category: Business Value MSP 2011-2016
Table 7 Sales of Computers by Category: Busines Volume Growth 2011-2016
Table 8 Sales of Computers by Category: Business Value MSP Growth 2011-2016
Table 9 Sales of Laptops by Form Factor 2015-2016
Table 10 Sales of Tablets by Form Factor 2015-2016
Table 11 Sales of Tablets by Operating System 2011-2016
Table 12 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
Table 13 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
Table 14 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
Table 15 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 16 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
Table 17 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 18 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 19 Forecast Sales of Computers by Category: Business Volume 2016-2021
Table 20 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
Table 21 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 22 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 23 Forecast Sales of Laptops by Form Factor 2016-2021
Table 24 Forecast Sales of Tablets by Form Factor 2016-2021
Table 25 Forecast Sales of Tablets by Operating System 2016-2018
Executive Summary
Volume Sales Decline in Spite of Slight Economic Recovery
the Need for the Next Big Thing
Growing Competition in An Increasingly Segmented Market
Electronics and Appliance Specialist Retailers Leads Thanks To Superior Advice While Internet Retailing Grows
the Outlook Remains Difficult for Consumer Electronics in Italy
Key Trends and Developments
Slight Economic Growth Follows the Recession
Multifunctional Devices Cannibalise Sales of Other Consumer Electronics
Demographic and Social Trends Create A Difficult Environment for Consumer Electronics Players in Italy
Market Data
Table 26 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 27 Sales of Consumer Electronics by Category: Value 2011-2016
Table 28 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 29 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 31 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 32 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 33 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 34 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 35 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 36 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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