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Computers and Peripherals in Portugal

  • October 2016
  • -
  • Euromonitor International
  • -
  • 26 pages

With the recent launch of Windows 10 still having had no visible effect in replacement sales of computers in Portugal, computers and peripherals is fighting to achieve stronger positive sales results in the country. Even with the more positive economic context in the country and continuous promotional activity in the category, the negative performances registered in desktops and peripherals in 2016 resulted in static volume growth in computers and peripherals in 2016.

Euromonitor International’s Computers and Peripherals in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Computers, Peripherals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Computers and Peripherals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Computers and Peripherals in Portugal
COMPUTERS AND PERIPHERALS IN PORTUGAL
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Computers and Peripherals by Category: Volume 2011-2016
Table 2 Sales of Computers and Peripherals by Category: Value 2011-2016
Table 3 Sales of Computers and Peripherals by Category: % Volume Growth 2011-2016
Table 4 Sales of Computers and Peripherals by Category: % Value Growth 2011-2016
Table 5 Sales of Computers by Category: Business Volume 2011-2016
Table 6 Sales of Computers by Category: Business Value MSP 2011-2016
Table 7 Sales of Computers by Category: Busines Volume Growth 2011-2016
Table 8 Sales of Computers by Category: Business Value MSP Growth 2011-2016
Table 9 Sales of Laptops by Form Factor 2015-2016
Table 10 Sales of Tablets by Form Factor 2015-2016
Table 11 Sales of Tablets by Operating System 2011-2016
Table 12 NBO Company Shares of Computers and Peripherals: % Volume 2012-2016
Table 13 LBN Brand Shares of Computers and Peripherals: % Volume 2013-2016
Table 14 Distribution of Computers and Peripherals by Channel: % Volume 2011-2016
Table 15 Forecast Sales of Computers and Peripherals by Category: Volume 2016-2021
Table 16 Forecast Sales of Computers and Peripherals by Category: Value 2016-2021
Table 17 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2016-2021
Table 18 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2016-2021
Table 19 Forecast Sales of Computers by Category: Business Volume 2016-2021
Table 20 Forecast Sales of Computers by Category: Business Value MSP 2016-2021
Table 21 Forecast Sales of Computers by Category: Busines Volume Growth 2016-2021
Table 22 Forecast Sales of Computers by Category: Business Value MSP Growth 2016-2021
Table 23 Forecast Sales of Laptops by Form Factor 2016-2021
Table 24 Forecast Sales of Tablets by Form Factor 2016-2021
Table 25 Forecast Sales of Tablets by Operating System 2016-2018
Executive Summary
Higher Consumer Confidence Boosts the Performance of Consumer Electronics
Increased Internet Access Is Shaping Consumption in Consumer Electronics
Small Brands Struggle in A Highly Competitive and Innovative Market
the Omni-channel Retailing Concept Gains Ground in Consumer Electronics
the Shift Towards Smart Living Set To Bolster the Performance of Consumer Electronics
Key Trends and Developments
A More Optimistic Environment Fuels the Market Performance
A Shift Is Seen Away From Multi-channel Retailing Towards Omni-channel Retailing
Smartphones Are Redefining Consumers Purchase Behaviour
Market Data
Table 26 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 27 Sales of Consumer Electronics by Category: Value 2011-2016
Table 28 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 29 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 30 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 31 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 32 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 33 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 34 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 35 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 36 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 1 Research Sources












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