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Credit Cards in Hungary

  • November 2016
  • -
  • Euromonitor International
  • -
  • 30 pages

Economic growth and rising real incomes assisted the strengthening of consumer confidence in 2016. This resulted in the continued growth of retail sales in Hungary. As consumers tend to shop and spend more, they welcome the convenience offered by credit cards. Operators actively promote the use of credit cards in mass media. Issuers join with retailers and compete to gain new clients with co-branded cards that offer advantages for loyal customers. According to operators, rising domestic tourism...

Euromonitor International’s Credit Card Transactions in Hungary report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Product coverage: Commercial Credit Card Transactions, Personal Credit Card Transactions.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Credit Card Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Credit Cards in Hungary
CREDIT CARDS IN HUNGARY
Euromonitor International
November 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Credit Cards: Number of Cards in Circulation 2011-2016
Table 2 Credit Cards Transactions 2011-2016
Table 3 Credit Cards in Circulation: % Growth 2011-2016
Table 4 Credit Cards Transactions: % Growth 2011-2016
Table 5 Commercial Credit Cards: Number of Cards in Circulation 2011-2016
Table 6 Commercial Credit Cards Transactions 2011-2016
Table 7 Commercial Credit Cards in Circulation: % Growth 2011-2016
Table 8 Commercial Credit Cards Transactions: % Growth 2011-2016
Table 9 Personal Credit Cards: Number of Cards in Circulation 2011-2016
Table 10 Personal Credit Cards Transactions 2011-2016
Table 11 Personal Credit Cards in Circulation: % Growth 2011-2016
Table 12 Personal Credit Cards Transactions: % Growth 2011-2016
Table 13 Credit Cards: Number of Cards by Issuer 2011-2015
Table 14 Credit Cards: Number of Cards by Operator 2011-2015
Table 15 Credit Cards Payment Transaction Value by Issuer 2011-2015
Table 16 Credit Cards Payment Transaction Value by Operator 2011-2015
Table 17 Commercial Credit Cards: Number of Cards by Issuer 2011-2015
Table 18 Commercial Credit Cards: Number of Cards by Operator 2011-2015
Table 19 Commercial Credit Cards Payment Transaction Value by Issuer 2011-2015
Table 20 Commercial Credit Cards Payment Transaction Value by Operator 2011-2015
Table 21 Personal Credit Cards: Number of Cards by Issuer 2011-2015
Table 22 Personal Credit Cards: Number of Cards by Operator 2011-2015
Table 23 Personal Credit Cards Payment Transaction Value by Issuer 2011-2015
Table 24 Personal Credit Cards Payment Transaction Value by Operator 2011-2015
Table 25 Forecast Credit Cards: Number of Cards in Circulation 2016-2021
Table 26 Forecast Credit Cards Transactions 2016-2021
Table 27 Forecast Credit Cards in Circulation: % Growth 2016-2021
Table 28 Forecast Credit Cards Transactions: % Growth 2016-2021
Table 29 Forecast Commercial Credit Cards: Number of Cards in Circulation 2016-2021
Table 30 Forecast Commercial Credit Cards Transactions 2016-2021
Table 31 Forecast Commercial Credit Cards in Circulation: % Growth 2016-2021
Table 32 Forecast Commercial Credit Cards Transactions: % Growth 2016-2021
Table 33 Forecast Personal Credit Cards: Number of Cards in Circulation 2016-2021
Table 34 Forecast Personal Credit Cards Transactions 2016-2021
Table 35 Forecast Personal Credit Cards in Circulation: % Growth 2016-2021
Table 36 Forecast Personal Credit Cards Transactions: % Growth 2016-2021
Otp Bank Group in Consumer Finance (hungary)
Strategic Direction
Key Facts
Summary 1 OTP Bank Group: Operational Indicators
Competitive Positioning
Summary 2 OTP Bank Group: Competitive Position 2015
Executive Summary
Dynamic Expansion of Card Payments in Hungary Continues
Presence and Use of Contactless Cards Catch on Rapidly
Banks Compete by Lowering Costs and Rewarding Purchases To Gain Active Customers
Cashless Festivals Boost Use of Pre-paid Cards and Promote Electronic Payments
Active Development of Electronic Payment Infrastructure and Card Use To Continue
Key Trends and Developments
Positive Developments in Electronic Transactions and Card Use in Hungary
Banks Compete To Attract Active Users by Successful Strategy of Low Fee Packages
Online Trends Affect Financial Cards and Payments
Market Indicators
Table 37 Number of POS Terminals: Units 2011-2016
Table 38 Number of ATMs: Units 2011-2016
Table 39 Value Lost to Fraud 2011-2016
Table 40 Card Expenditure by Location 2016
Table 41 Financial Cards in Circulation by Type: % Number of Cards 2011-2016
Table 42 Domestic versus Foreign Spend 2016
Market Data
Table 43 Financial Cards by Category: Number of Cards in Circulation 2011-2016
Table 44 Financial Cards by Category: Number of Accounts 2011-2016
Table 45 Financial Cards Transactions by Category: Value 2011-2016
Table 46 Financial Cards by Category: Number of Transactions 2011-2016
Table 47 Consumer Payments by Category: Value 2011-2016
Table 48 Consumer Payments by Category: Number of Transactions 2011-2016
Table 49 M-Commerce by Category: Value 2013-2016
Table 50 M-Commerce by Category: % Value Growth 2013-2016
Table 51 Financial Cards: Number of Cards by Issuer 2011-2015
Table 52 Financial Cards: Number of Cards by Operator 2011-2015
Table 53 Financial Cards: Card Payment Transactions Value by Operator 2011-2015
Table 54 Financial Cards: Card Payment Transactions Value by Issuer 2011-2015
Table 55 Forecast Financial Cards by Category: Number of Cards in Circulation 2016-2021
Table 56 Forecast Financial Cards by Category: Number of Accounts 2016-2021
Table 57 Forecast Financial Cards Transactions by Category: Value 2016-2021
Table 58 Forecast Financial Cards by Category: Number of Transactions 2016-2021
Table 59 Forecast Consumer Payments by Category: Value 2016-2021
Table 60 Forecast Consumer Payments by Category: Number of Transactions 2016-2021
Table 61 Forecast M-Commerce by Category: Value 2016-2021
Table 62 Forecast M-Commerce by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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