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Debit Cards in Turkey

  • October 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Debit cards continue to benefit from increasing consumer preference for usage in purchases. Turkish card owners used to prefer debit cards for cash withdrawals from ATMs. Nevertheless, the consumer preference has changed to a more purchase-based usage of debit cards instead of enabling cash payments. This shift largely stems from increasing merchant acceptance and the growing number of POS machines. Additionally, Turkish banks have introduced bonus/reward schemes relating to their debit cards wh...

Euromonitor International’s Debit Transactions in Turkey report establishes the size and structure of the market for ATMs cards, smart cards, credit cards, debit cards, charge cards, pre-paid cards and store cards. It looks at key players in the market (issuers and operators), number of cards in circulation, numbers transactions and value of transactions. It offers strategic analysis of sector forecasts and trends to watch.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Debit Transactions market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Debit Cards in Turkey
DEBIT CARDS IN TURKEY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Debit Cards: Number of Cards in Circulation 2011-2016
Table 2 Debit Cards Transactions 2011-2016
Table 3 Debit Cards in Circulation: % Growth 2011-2016
Table 4 Debit Cards Transactions: % Growth 2011-2016
Table 5 Debit Cards: Number of Cards by Issuer 2011-2015
Table 6 Debit Cards: Number of Cards by Operator 2011-2015
Table 7 Debit Cards Payment Transaction Value by Issuer 2011-2015
Table 8 Debit Cards Payment Transaction Value by Operator 2011-2015
Table 9 Forecast Debit Cards: Number of Cards in Circulation 2016-2021
Table 10 Forecast Debit Cards Transactions 2016-2021
Table 11 Forecast Debit Cards in Circulation: % Growth 2016-2021
Table 12 Forecast Debit Cards Transactions: % Growth 2016-2021
Yapi Ve Kredi Bankasi As in Consumer Finance (turkey)
Strategic Direction
Key Facts
Summary 1 Yapi ve Kredi Bankasi AS: Operational Indicators
Competitive Positioning
Summary 2 Yapi ve Kredi Bankasi AS: Competitive Position 2015
Executive Summary
Strong Reward System in Credit and Debit Cards Positively Stimulates Growth in Financial Cards
Innovative Infrastructural Investments in Payment Systems Boost Growth
Relaxation of Regulative Framework Positively Impacts Financial Card Payments
New National Payment System (troy) Adds Dynamism To Financial Cards and Payments
Financial Cards Set To Remain Dynamic Over the Forecast Period
Key Trends and Developments
Increasing Shift Away From Cash Towards Card Micropayments Positively Affects Financial Cards
Relaxed Regulative Framework Bolsters the Performance of Personal Credit Cards
the Introduction of Innovative Payment Technologies and A Boost in E-commerce Add Dynamism To Financial Cards
Market Indicators
Table 13 Number of POS Terminals: Units 2011-2016
Table 14 Number of ATMs: Units 2011-2016
Table 15 Value Lost to Fraud 2011-2016
Table 16 Card Expenditure by Location 2016
Table 17 Financial Cards in Circulation by Type: % Number of Cards 2011-2016
Table 18 Domestic versus Foreign Spend 2016
Market Data
Table 19 Financial Cards by Category: Number of Cards in Circulation 2011-2016
Table 20 Financial Cards by Category: Number of Accounts 2011-2016
Table 21 Financial Cards Transactions by Category: Value 2011-2016
Table 22 Financial Cards by Category: Number of Transactions 2011-2016
Table 23 Consumer Payments by Category: Value 2011-2016
Table 24 Consumer Payments by Category: Number of Transactions 2011-2016
Table 25 M-Commerce by Category: Value 2013-2016
Table 26 M-Commerce by Category: % Value Growth 2013-2016
Table 27 Financial Cards: Number of Cards by Issuer 2011-2015
Table 28 Financial Cards: Number of Cards by Operator 2011-2015
Table 29 Financial Cards: Card Payment Transactions Value by Operator 2011-2015
Table 30 Financial Cards: Card Payment Transactions Value by Issuer 2011-2015
Table 31 Forecast Financial Cards by Category: Number of Cards in Circulation 2016-2021
Table 32 Forecast Financial Cards by Category: Number of Accounts 2016-2021
Table 33 Forecast Financial Cards Transactions by Category: Value 2016-2021
Table 34 Forecast Financial Cards by Category: Number of Transactions 2016-2021
Table 35 Forecast Consumer Payments by Category: Value 2016-2021
Table 36 Forecast Consumer Payments by Category: Number of Transactions 2016-2021
Table 37 Forecast M-Commerce by Category: Value 2016-2021
Table 38 Forecast M-Commerce by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources












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