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Dog Food in Morocco

  • May 2016
  • -
  • Euromonitor International
  • -
  • 27 pages

Moroccans have developed a trend towards pet humanisation over the last decade. Dogs are now often perceived like best friends and people tend to provide them a special degree of care. Therefore, the various new brands that entered Morocco over the review period have paid great attention to the demand from consumers, such as the private label range from Carrefour and the domestic brand Cani Plus. Moreover, dogs are split into different breeds, and their food quantity varies accordingly, which ex...

Euromonitor International’s Dog Food in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dog Treats and Mixers, Dry Dog Food, Wet Dog Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dog Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Dog Food in Morocco
DOG FOOD IN MOROCCO
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Dog Owning Households: % Analysis 2011-2016
Table 2 Dog Population 2011-2016
Table 3 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2011-2016
Category Data
Summary 1 Dog Food by Price Band 2016
Table 4 Sales of Dog Food by Category: Volume 2011-2016
Table 5 Sales of Dog Food by Category: Value 2011-2016
Table 6 Sales of Dog Food by Category: % Volume Growth 2011-2016
Table 7 Sales of Dog Food by Category: % Value Growth 2011-2016
Table 8 Sales of Premium Dog Food by Category: Value 2011-2016
Table 9 Sales of Dry Dog Food by Life-Cycle: % Value 2011-2016
Table 10 Sales of Wet Dog Food by Life-Cycle: % Value 2011-2016
Table 11 NBO Company Shares of Dog Food: % Value 2011-2015
Table 12 LBN Brand Shares of Dog Food: % Value 2012-2015
Table 13 LBN Brand Shares of Dog Treats: % Value 2012-2015
Table 14 Forecast Sales of Dog Food by Category: Volume 2016-2021
Table 15 Forecast Sales of Dog Food by Category: Value 2016-2021
Table 16 Forecast Sales of Dog Food by Category: % Volume Growth 2016-2021
Table 17 Forecast Sales of Dog Food by Category: % Value Growth 2016-2021
Jessy Diffusion SA in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 2 Jessy Diffusion SA: Key Facts
Summary 3 Jessy Diffusion SA: Operational Indicators
Competitive Positioning
Summary 4 Jessy Diffusion SA: Competitive Position 2015
Mars Morocco in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 5 Mars Morocco: Key Facts
Summary 6 Mars Morocco: Operational Indicators
Competitive Positioning
Summary 7 Mars Morocco: Competitive Position 2015
Nestle Maroc SA in Pet Care (morocco)
Strategic Direction
Key Facts
Summary 8 Nestle France SA: Key Facts
Competitive Positioning
Summary 9 Nestle Maroc SA: Competitive Position 2015
Executive Summary
Pet Care in Morocco Maintains Good Growth
Pet Humanisation Is the Key Value Driver
Private Label Performs Well
Pet Care Performs Well Through the Internet Retailing Channel
Accelerated Growth Expected Over the Forecast Period
Key Trends and Developments
Increasing Pet Culture Among Moroccans
Pet Food and Products Becoming More Sophisticated
Important Expansion in Distribution Channels
Market Indicators
Table 18 Pet Populations 2011-2016
Market Data
Table 19 Sales of Pet Food by Category: Volume 2011-2016
Table 20 Sales of Pet Care by Category: Value 2011-2016
Table 21 Sales of Pet Food by Category: % Volume Growth 2011-2016
Table 22 Sales of Pet Care by Category: % Value Growth 2011-2016
Table 23 NBO Company Shares of Pet Food: % Value 2011-2015
Table 24 LBN Brand Shares of Pet Food: % Value 2012-2015
Table 25 NBO Company Shares of Dog and Cat Food: % Value 2011-2015
Table 26 LBN Brand Shares of Dog and Cat Food: % Value 2012-2015
Table 27 Penetration of Private Label in Pet Care by Category: % Value 2011-2015
Table 28 Distribution of Pet Care by Format: % Value 2011-2016
Table 29 Distribution of Pet Care by Format and Category: % Value 2016
Table 30 Distribution of Dog and Cat Food by Format: % Value 2011-2016
Table 31 Distribution of Dog and Cat Food by Format and Category: % Value 2016
Table 32 Forecast Sales of Pet Food by Category: Volume 2016-2021
Table 33 Forecast Sales of Pet Care by Category: Value 2016-2021
Table 34 Forecast Sales of Pet Food by Category: % Volume Growth 2016-2021
Table 35 Forecast Sales of Pet Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources












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ref:plp2016

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