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Fast Food in Thailand

  • May 2016
  • -
  • Euromonitor International
  • -
  • 41 pages

International brands specialising in different fast food cuisines entered the dynamic fast food category in 2015. Some examples were chicken fast food brands, such as Hot Star from Taiwan and Texas Chicken from the US, and premium burger brands such as Teddy’s Bigger Burgers from the US. Even though brand loyalty of existing chained fast food brands was strong due to a long-term foothold in the market, the arrival of foreign brands inevitably increased competition. Therefore, 2015 saw active mar...

Euromonitor International’s Fast Food in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides foodservice sales, the number of outlets and the number of transactions by sector, allowing you to identify the foodservice sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they eating habits, lifestyle changes, tourism spending or legislative issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chained Fast Food, Fast Food by Fast Casual vs Non-Fast Casual, Fast Food by Type, Independent Fast Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Fast Food market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fast Food in Thailand
FAST FOOD IN THAILAND
Euromonitor International
May 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Fast Food by Category: Units/Outlets 2010-2015
Table 2 Sales in Fast Food by Category: Number of Transactions 2010-2015
Table 3 Sales in Fast Food by Category: Foodservice Value 2010-2015
Table 4 Fast Food by Category: % Units/Outlets Growth 2010-2015
Table 5 Sales in Fast Food by Category: % Transaction Growth 2010-2015
Table 6 Sales in Fast Food by Category: % Foodservice Value Growth 2010-2015
Table 7 Fast Food by Casual vs Non-Casual: Units/Outlets 2010-2015
Table 8 Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2010-2015
Table 9 Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2010-2015
Table 10 Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2010-2015
Table 11 Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2010-2015
Table 12 Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2010-2015
Table 13 GBO Company Shares in Chained Fast Food: % Foodservice Value 2011-2015
Table 14 GBN Brand Shares in Chained Fast Food: % Foodservice Value 2012-2015
Table 15 Forecast Fast Food by Category: Units/Outlets 2015-2020
Table 16 Forecast Sales in Fast Food by Category: Number of Transactions 2015-2020
Table 17 Forecast Sales in Fast Food by Category: Foodservice Value 2015-2020
Table 18 Forecast Fast Food by Category: % Units/Outlets Growth 2015-2020
Table 19 Forecast Sales in Fast Food by Category: % Transaction Growth 2015-2020
Table 20 Forecast Sales in Fast Food by Category: % Foodservice Value Growth 2015-2020
Table 21 Forecast Fast Food by Casual vs Non-Casual: Units/Outlets 2015-2020
Table 22 Forecast Sales in Fast Food by Casual vs Non-Casual: Number of Transactions 2015-2020
Table 23 Forecast Sales in Fast Food by Casual vs Non-Casual: Foodservice Value 2015-2020
Table 24 Forecast Fast Food by Casual vs Non-Casual: % Units/Outlets Growth 2015-2020
Table 25 Forecast Sales in Fast Food by Casual vs Non-Casual: % Transaction Growth 2015-2020
Table 26 Forecast Sales in Fast Food by Casual vs Non-Casual: % Foodservice Value Growth 2015-2020
Central Restaurants Group in Consumer Foodservice (thailand)
Strategic Direction
Key Facts
Summary 1 Central Restaurants Group: Key Facts
Summary 2 Central Restaurants Group: Operational Indicators
Suppliers
Competitive Positioning
Summary 3 Central Restaurants Group: Competitive Position 2015
Cp All Pcl in Consumer Foodservice (thailand)
Strategic Direction
Key Facts
Summary 4 CP All PCL: Key Facts
Summary 5 CP All PCL: Operational Indicators
Suppliers
Competitive Positioning
Summary 6 CP All PCL: Competitive Position 2014
Minor International Pcl in Consumer Foodservice (thailand)
Strategic Direction
Key Facts
Summary 7 Minor International PCL: Key Facts
Summary 8 Minor International PCL: Operational Indicators
Suppliers
Competitive Positioning
Summary 9 Minor International PCL: Competitive Position 2015
Oishi Group Pcl in Consumer Foodservice (thailand)
Strategic Direction
Key Facts
Summary 10 Oishi Group PCL: Key Facts
Summary 11 Oishi Group PCL: Operational Indicators
Suppliers
Competitive Positioning
Summary 12 Oishi Group PCL: Competitive Position 2015
Executive Summary
Consumer Foodservice Remains Strong in 2015
Foreign Brands March Into Consumer Foodservice
Cp All Pcl Dominates
Young, Independent Entrepreneurs Bring Excitement To Consumer Foodservice
Consumer Foodservice Expects Improvement Over the Forecast Period
Trends and Developments
Popularity of Asian Culture and Healthier Lifestyle Supports Strong Performance
Technology Elevated Consumer Foodservice's Performance
Third-party Online Ordering and Delivery Service Take Firm Stand
New Foodservice Formats Emerge
Operating Environment
Franchising
Market Data
Table 27 Units, Transactions and Value Sales in Consumer Foodservice 2010-2015
Table 28 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2010-2015
Table 29 Consumer Foodservice by Independent vs Chained: Units/Outlets 2015
Table 30 Sales in Consumer Foodservice by Eat-in/Home Delivery/Takeaway/Drive-Through: % Foodservice Value 2015
Table 31 Sales in Consumer Foodservice by Food vs Drinks Split: % Foodservice Value 2015
Table 32 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2015
Table 33 Sales in Consumer Foodservice by Location: % Foodservice Value 2010-2015
Table 34 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2011-2015
Table 35 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2012-2015
Table 36 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2015
Table 37 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2015-2020
Table 38 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2015-2020
Sources
Summary 13 Research Sources












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