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Optus - Company Overview and Analysis

  • October 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 22 pages

Optus provides a range of communications services that include mobile, national and long-distance services, local and international telephony, business network services, internet and satellite services, subscription TV and digital media services.

The market position of Optus has not changed all that much over the years. It has been the number two telco in the Australian market since its inception some twenty years ago, with an overall market share hovering around the 20%-25%. Also unchanged is the fact that the majority of its market share is based on its mobile service.

While Optus has been strong in the mobile market it has never been able to challenge Telstra, and during the Vodafail' period Optus has not been able to use that opportunity to significantly increase its market share.
Optus made a surprise move into one of these new markets streaming entertainment by purchasing the rights to the British Premium League football games.

Its entry into this market received an immediate backlash from the football fans, as they were faced with the high prices Optus indicated it would charge, plus the fact that soccer fans would now need to have two subscriptions to satisfy their football interests one for the Optus UK league service and one for Foxtel for all the other football games.

While there are a lot of interesting new developments in the various telecoms markets Optus operates in, as yet it is unclear if, how, and when the company will participate in these.
This report provides an overview of the main divisions and services within Optus and provides operational and financial statistics for Optus over the financial years to 2015 as well as company analysis.
Other BuddeComm reports on Optus include:
Information on the company's networks Optus - The Network;


Companies mentioned:

Optus, Alphawest, Virgin Mobile, Vodafone, vividwireless, Eatability.

Table Of Contents

Optus - Company Overview and Analysis
1. Synopsis
2. Company information
2.1 Overview
3. Company Analysis
3.1 Optus analysis steady as she goes
3.2 Optus looking for a new identity
4. Operating results
4.1 Key operating statistics FY2016
4.2 Key operating statistics FY2015
4.3 Key operating statistics FY2014
4.4 Key operating statistics FY2013
4.5 Mobile subscriber statistics
4.6 ARPU subscriber statistics
5. Financial Results
5.1 FY2016
5.2 FY2015
5.3 FY2014
5.4 FY2013
6. Infrastructure overview
7. Optus deal with NBN Co
8. Products and services
8.1 Divisions overview
8.2 Consumer and multimedia
8.3 Business and wholesale
8.3.1 Overview
8.4 NBN
8.5 Internet and broadband services
8.5.1 Overview
8.5.2 Internet operational statistics
8.6 Optus Evolve
8.7 WiFi
8.8 M2M and IoT
9. Mobile services
9.1 The Open Network overview
9.2 Femtocell Zones
9.3 TV Now
9.4 LTE services
9.5 VoLTE
10. Major subsidiaries
10.1 Alphawest
10.2 Eatability
10.3 Uecomm
10.4 Virgin Mobile
10.5 Ensyst
11. Network overview (separate report)
12. Company history
12.1 Brief timeline 1992 - 2015
13. Related reports
Table 1 Optus Financial Result - Division 2015 - 2016
Table 2 Optus mobile pre/postpaid and mobile broadband customers (thousands) 2008 - 2016
Table 3 Historical - Optus mobile subscribers, annual change 1998 - 2004
Table 4 Optus mobile subscribers, annual change 2005 - 2016
Table 5 Optus mobile subscriber ARPU 2009 - 2016
Table 6 Overview of Optus overall operating revenue summary 2000 - 2016
Table 7 Optus Financial Result - Division 2014 - 2016
Table 8 Optus consumer and business fixed telephony statistics 2009 - 2016
Table 9 Optus consumer and business internet subscribers 2008 - 2016
Table 10 Historical Total internet subscribers (broadband and dialup) 1996; 1998; 2000 - 2008
Chart 1 Overview of Optus mobile subscribers and annual change 2001 - 2016
Chart 2 Overall Optus overall operating revenue and annual change 2001 - 2016
Exhibit 1 Optus at a glance including key results 2016
Exhibit 2 The SingTel Optus network

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