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Optus - Company Overview and Analysis

  • October 2016
  • -
  • Paul Budde Communication Pty Ltd
  • -
  • 22 pages

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Optus provides a range of communications services that include mobile, national and long-distance services, local and international telephony, business network services, internet and satellite services, subscription TV and digital media services.

The market position of Optus has not changed all that much over the years. It has been the number two telco in the Australian market since its inception some twenty years ago, with an overall market share hovering around the 20%-25%. Also unchanged is the fact that the majority of its market share is based on its mobile service.

While Optus has been strong in the mobile market it has never been able to challenge Telstra, and during the Vodafail' period Optus has not been able to use that opportunity to significantly increase its market share.
Optus made a surprise move into one of these new markets streaming entertainment by purchasing the rights to the British Premium League football games.

Its entry into this market received an immediate backlash from the football fans, as they were faced with the high prices Optus indicated it would charge, plus the fact that soccer fans would now need to have two subscriptions to satisfy their football interests one for the Optus UK league service and one for Foxtel for all the other football games.

While there are a lot of interesting new developments in the various telecoms markets Optus operates in, as yet it is unclear if, how, and when the company will participate in these.
This report provides an overview of the main divisions and services within Optus and provides operational and financial statistics for Optus over the financial years to 2015 as well as company analysis.
Other BuddeComm reports on Optus include:
Information on the company's networks Optus - The Network;


Companies mentioned:

Optus, Alphawest, Virgin Mobile, Vodafone, vividwireless, Eatability.

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