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Fruits in China

  • April 2015
  • -
  • Euromonitor International
  • -
  • 10 pages

Summary

Table of Contents

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Among all the niches of fruits, traditional fruits such as apples and pears saw a low volume growth rate because they were widely eaten across the whole country. Meanwhile, cherries and cranberries/blueberries, whose imported volume accounts for a larger percentage, saw a relatively high volume growth rate due to much lower actual sales. Furthermore, imported fruits were more acceptable by consumers due to increasing disposable incomes and promotion through internet retailing.

Euromonitor International's Fruits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.


Product Coverage:

Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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