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Fruits in China

  • April 2015
  • -
  • Euromonitor International
  • -
  • 10 pages

Among all the niches of fruits, traditional fruits such as apples and pears saw a low volume growth rate because they were widely eaten across the whole country. Meanwhile, cherries and cranberries/blueberries, whose imported volume accounts for a larger percentage, saw a relatively high volume growth rate due to much lower actual sales. Furthermore, imported fruits were more acceptable by consumers due to increasing disposable incomes and promotion through internet retailing.

Euromonitor International's Fruits in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.


Product Coverage:

Apples, Banana, Cherries, Cranberries/Blueberries, Grapefruit/Pomelo, Grapes, Lemon and Limes, Oranges, Tangerines and Mandarins, Other Fruits, Peaches/Nectarines, Pears/Quinces, Pineapple, Plums/Sloes, Strawberries.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Fruits market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Fruits in China
FRUITS IN CHINA
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Fruits by Category: Total Volume 2009-2014
Table 2 Sales of Fruits by Category: % Total Volume Growth 2009-2014
Table 3 Sales of Fruits by Organic/Fairtrade vs Standard: % Total Volume 2012-2014
Table 4 Distribution of Fruits by Format: % Total Volume 2009-2014
Table 5 Forecast Sales of Fruits by Category: Total Volume 2014-2019
Table 6 Forecast Sales of Fruits by Category: % Total Volume Growth 2014-2019
Executive Summary
Stable Growth Performance for Fresh Food in 2014
Fastest Growth of Healthier Products in Fresh Food in 2014
Further Strengthening of Internet Retailing of Fresh Food in 2014
Stable Growth Over Forecast Period Due To Increasing Demand for Healthier Fresh Food
Key Trends and Developments
Changing Preference To Fresh Food Due To Improving Living Standards
Growth of Meat Slows Due To Food Safety Incidents
Further Development of Internet Retailing for Fresh Food
Market Data
Table 7 Sales of Fresh Food by Category: Total Volume 2009-2014
Table 8 Sales of Fresh Food by Category: % Total Volume Growth 2009-2014
Table 9 Distribution of Fresh Food by Format: % Total Volume 2009-2014
Table 10 Distribution of Fresh Food by Format: % Retail Volume 2009-2014
Table 11 Forecast Sales of Fresh Food by Category: Total Volume 2014-2019
Table 12 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources












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