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Home Audio and Cinema in Turkey

  • October 2016
  • -
  • Euromonitor International
  • -
  • 20 pages

The downwards trend in home audio and cinema continued in 2016, with the category declining by 4% in retail volume terms, as consumers in Turkey swiftly replaced their home audio and cinema products with newer sound and media system options, such as wireless speakers. Moreover, the spread of streaming platforms, such as Netflix and Digiturk’s Diledigin Zaman, which is the streaming service of the leading satellite television provider in Turkey, had a negative effect on sales of DVDs and Blu-rays...

Euromonitor International’s Home Audio and Cinema in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Audio Separates, Digital Media Player Docks, Hi-Fi Systems, Home Cinema and Speaker Systems, Other Home Audio and Cinema, Speakers.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Home Audio and Cinema market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Home Audio and Cinema in Turkey
HOME AUDIO AND CINEMA IN TURKEY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Forecast Sales of Home Audio and Cinema by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Sales of Home Audio and Cinema by Category: Volume 2011-2016
Table 3 Sales of Home Audio and Cinema by Category: Value 2011-2016
Table 4 Sales of Home Audio and Cinema by Category: % Volume Growth 2011-2016
Table 5 Sales of Home Audio and Cinema by Category: % Value Growth 2011-2016
Table 6 NBO Company Shares of Home Audio and Cinema: % Volume 2012-2016
Table 7 LBN Brand Shares of Home Audio and Cinema: % Volume 2013-2016
Table 8 Distribution of Home Audio and Cinema by Channel: % Volume 2011-2016
Table 9 Forecast Sales of Home Audio and Cinema by Category: Volume 2016-2021
Table 10 Forecast Sales of Home Audio and Cinema by Category: Value 2016-2021
Table 11 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2016-2021
Table 12 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2016-2021
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Elektronik AS: Key Facts
Summary 2 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
Summary 3 Vestel Elektronik AS: Competitive Position 2016
Executive Summary
Stagnant Volume Performance in Consumer Electronics in 2016
Portable Consumer Electronics Is the Key Driver of Volume Sales
Domestic Players Gain Volume Share in 2016, Thanks To Aggressive Pricing Strategies
Electronics and Appliance Specialist Retailers Remains the Key Distribution Channel
Positive Volume Performance Expected in Turkey Over the Forecast Period
Key Trends and Developments
Slow Growth in Consumer Electronics Continues As Incomes Stagnate
Transition To Organised Retailing Has A Positive Impact on Consumer Electronics
Sales of Tablets Start To Decline, As Large-screen Smartphones Are on the Rise
Market Data
Table 13 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 14 Sales of Consumer Electronics by Category: Value 2011-2016
Table 15 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 16 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 17 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 18 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 19 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 20 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 21 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 22 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 23 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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