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In-Car Entertainment in Turkey

  • October 2016
  • -
  • Euromonitor International
  • -
  • 17 pages

In-car entertainment continued to demonstrate a declining trend in 2016, as consumers in Turkey swiftly adapted to new technological innovations thanks to rapid urbanisation over the course of the review period. The spread of new cars with higher-quality factory-fitted in-car sound and media systems led to a decline in sales of in-car speakers and in-dash media players sold separately at the end of the review period, whilst in-car navigation was negatively affected by the increasing use of navig...

Euromonitor International’s In-Car Entertainment in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: In-Car Navigation, In-Car Speakers, In-Dash Media Players.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the In-Car Entertainment market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

In-Car Entertainment in Turkey
IN-CAR ENTERTAINMENT IN TURKEY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Forecast Sales of In-Dash Media Players by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Forecast Sales of In-Car Navigation by Rural vs Urban: % Retail Volume 2016-2021
Table 3 Sales of In-Car Entertainment by Category: Volume 2011-2016
Table 4 Sales of In-Car Entertainment by Category: Value 2011-2016
Table 5 Sales of In-Car Entertainment by Category: % Volume Growth 2011-2016
Table 6 Sales of In-Car Entertainment by Category: % Value Growth 2011-2016
Table 7 NBO Company Shares of In-Car Entertainment: % Volume 2012-2016
Table 8 LBN Brand Shares of In-Car Entertainment: % Volume 2013-2016
Table 9 Distribution of In-Car Entertainment by Channel: % Volume 2011-2016
Table 10 Forecast Sales of In-Car Entertainment by Category: Volume 2016-2021
Table 11 Forecast Sales of In-Car Entertainment by Category: Value 2016-2021
Table 12 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2016-2021
Table 13 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2016-2021
Executive Summary
Stagnant Volume Performance in Consumer Electronics in 2016
Portable Consumer Electronics Is the Key Driver of Volume Sales
Domestic Players Gain Volume Share in 2016, Thanks To Aggressive Pricing Strategies
Electronics and Appliance Specialist Retailers Remains the Key Distribution Channel
Positive Volume Performance Expected in Turkey Over the Forecast Period
Key Trends and Developments
Slow Growth in Consumer Electronics Continues As Incomes Stagnate
Transition To Organised Retailing Has A Positive Impact on Consumer Electronics
Sales of Tablets Start To Decline, As Large-screen Smartphones Are on the Rise
Market Data
Table 14 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 15 Sales of Consumer Electronics by Category: Value 2011-2016
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources












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