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Meat in China

  • April 2015
  • -
  • Euromonitor International
  • -
  • 9 pages

To prevent a recurrence of bird flu outbreaks, many Chinese cities announced the prohibition of live poultry transactions, which meaning that individual consumers could no longer buy live poultry from the retail market. On the other hand, Chinese consumers much prefer live poultry over frozen or chilled, considering the former to be much fresher and healthier. As a result, consumption of poultry experienced a slowdown in 2014 due to limited access to poultry.

Euromonitor International's Meat in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data in volume terms 2010-2014, allowing you to identify the sectors driving growth. It offers strategic analysis of key factors influencing the market – be they new product developments, consumption patterns and distribution data. Forecasts to 2019 illustrate how the market is set to change.


Product Coverage:

Beef and Veal, Lamb, Mutton and Goat, Other Meat, Pork, Poultry.

Data Coverage:

market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

* Get a detailed picture of the Meat market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Meat in China
MEAT IN CHINA
Euromonitor International
April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Meat by Category: Total Volume 2009-2014
Table 2 Sales of Meat by Category: % Total Volume Growth 2009-2014
Table 3 Sales of Meat by Organic/Fairtrade vs Standard: % Total Volume 2012-2014
Table 4 Distribution of Meat by Format: % Total Volume 2009-2014
Table 5 Forecast Sales of Meat by Category: Total Volume 2014-2019
Table 6 Forecast Sales of Meat by Category: % Total Volume Growth 2014-2019
Executive Summary
Stable Growth Performance for Fresh Food in 2014
Fastest Growth of Healthier Products in Fresh Food in 2014
Further Strengthening of Internet Retailing of Fresh Food in 2014
Stable Growth Over Forecast Period Due To Increasing Demand for Healthier Fresh Food
Key Trends and Developments
Changing Preference To Fresh Food Due To Improving Living Standards
Growth of Meat Slows Due To Food Safety Incidents
Further Development of Internet Retailing for Fresh Food
Market Data
Table 7 Sales of Fresh Food by Category: Total Volume 2009-2014
Table 8 Sales of Fresh Food by Category: % Total Volume Growth 2009-2014
Table 9 Distribution of Fresh Food by Format: % Total Volume 2009-2014
Table 10 Distribution of Fresh Food by Format: % Retail Volume 2009-2014
Table 11 Forecast Sales of Fresh Food by Category: Total Volume 2014-2019
Table 12 Forecast Sales of Fresh Food by Category: % Total Volume Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources












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