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Mobile Phones in Greece

  • October 2016
  • -
  • Euromonitor International
  • -
  • 23 pages

Summary

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Smartphones dominates the consumer electronics industry in Greece, as ever-increasing numbers of Greek consumers embrace the all-in-one trend. Smartphones is cannibalising categories like fixed lens digital cameras, in-car navigation, portable media players (which is actually disappearing), feature phones and, as it finally turns out, tablets. Thus, Greek consumers are demonstrating an increasing preference for bigger smartphones, with the 4.7’’-5.49’’ format gaining ground and accounting for 65...

Euromonitor International’s Mobile Phones in Greece report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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