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  5. > Mobile Phones in Portugal

Mobile Phones in Portugal

  • October 2016
  • -
  • Euromonitor International
  • -
  • 25 pages

Sales of mobile phones are already reaching maturity in Portugal and the category registered current value of just 1% in 2016. Strong competition and promotional activities during the year resulted in more affordable smartphones becoming available and consumers seized the opportunity to replace their old feature phones, resulting in continuous declines in sales in this category. The possibility of being connected to the internet is likely to be the number one reason for the widespread appeal of...

Euromonitor International’s Mobile Phones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Mobile Phones in Portugal
MOBILE PHONES IN PORTUGAL
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Category: Volume 2011-2016
Table 2 Sales of Mobile Phones by Category: Value 2011-2016
Table 3 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 4 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 5 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 6 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 8 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 9 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 10 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 11 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 12 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 15 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 16 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Sdt - Electrónica SA in Consumer Electronics (portugal)
Strategic Direction
Key Facts
Summary 1 Sdt - Electrónica SA: Key Facts
Summary 2 Sdt - Electrónica SA: Operational Indicators
Competitive Positioning
Summary 3 Sdt - Electrónica SA: Competitive Position 2016
Executive Summary
Higher Consumer Confidence Boosts the Performance of Consumer Electronics
Increased Internet Access Is Shaping Consumption in Consumer Electronics
Small Brands Struggle in A Highly Competitive and Innovative Market
the Omni-channel Retailing Concept Gains Ground in Consumer Electronics
the Shift Towards Smart Living Set To Bolster the Performance of Consumer Electronics
Key Trends and Developments
A More Optimistic Environment Fuels the Market Performance
A Shift Is Seen Away From Multi-channel Retailing Towards Omni-channel Retailing
Smartphones Are Redefining Consumers Purchase Behaviour
Market Data
Table 17 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 18 Sales of Consumer Electronics by Category: Value 2011-2016
Table 19 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 21 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 22 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 23 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 24 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 25 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources












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