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Mobile Phones in Portugal

  • October 2016
  • 25 pages
  • Euromonitor International
Report ID: 339163

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Sales of mobile phones are already reaching maturity in Portugal and the category registered current value of just 1% in 2016. Strong competition and promotional activities during the year resulted in more affordable smartphones becoming available and consumers seized the opportunity to replace their old feature phones, resulting in continuous declines in sales in this category. The possibility of being connected to the internet is likely to be the number one reason for the widespread appeal of...

Euromonitor International’s Mobile Phones in Portugal report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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