Table of Contents
The trend within mobile phones in 2016 was growth of smartphones, despite the category being mature. Following the major blow to smartphone sales, which was the law restricting phone subsidies from late 2014, the industry came up with the next strategy to market mid- to low-priced smartphones, which led to a successful performance in 2016. Smartphones are preferred by all age groups, including the over 65 generation, and the biggest hurdle to further penetration was the high prices of existing s...
Euromonitor International’s Mobile Phones in South Korea report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Feature Phones, Smartphones.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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