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Mobile Phones in Turkey

  • October 2016
  • -
  • Euromonitor International
  • -
  • 21 pages

Mobile phones increased by 4% in retail volume terms in 2016 to reach 13.3 million units, largely thanks to the dynamic growth of smartphones. The main reason underlying behind the strong growth in this category was the fact that the transition from 3G to 4G LTE forced some consumers, who aimed to switch to 4G LTE, to replace their smartphones with newer ones. In Turkey, approximately 40% of the smartphones sold were compatible with 4G LTE as of November 2014, according to trade press. Immediate...

Euromonitor International’s Mobile Phones in Turkey report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Feature Phones, Smartphones.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Mobile Phones market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table Of Contents

Mobile Phones in Turkey
MOBILE PHONES IN TURKEY
Euromonitor International
October 2016

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Mobile Phones by Rural vs Urban: % Retail Volume 2016-2021
Table 2 Sales of Mobile Phones by Category: Volume 2011-2016
Table 3 Sales of Mobile Phones by Category: Value 2011-2016
Table 4 Sales of Mobile Phones by Category: % Volume Growth 2011-2016
Table 5 Sales of Mobile Phones by Category: % Value Growth 2011-2016
Table 6 Sales of Mobile Phones by Type of Contract: % Retail Volume 2011-2016
Table 7 Sales of Smartphones by Operating System: % Retail Volume 2011-2016
Table 8 Sales of Smartphones by Screen Size: % Retail Volume 2016
Table 9 NBO Company Shares of Mobile Phones: % Volume 2012-2016
Table 10 LBN Brand Shares of Mobile Phones: % Volume 2013-2016
Table 11 Distribution of Mobile Phones by Channel: % Volume 2011-2016
Table 12 Forecast Sales of Mobile Phones by Category: Volume 2016-2021
Table 13 Forecast Sales of Mobile Phones by Category: Value 2016-2021
Table 14 Forecast Sales of Mobile Phones by Category: % Volume Growth 2016-2021
Table 15 Forecast Sales of Mobile Phones by Category: % Value Growth 2016-2021
Table 16 Forecast Sales of Smartphones by Operating System: % Retail Volume 2016-2018
Table 17 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2016-2021
Vestel Elektronik As in Consumer Electronics (turkey)
Strategic Direction
Key Facts
Summary 1 Vestel Elektronik AS: Key Facts
Summary 2 Vestel Elektronik AS: Operational Indicators
Competitive Positioning
Summary 3 Vestel Elektronik AS: Competitive Position 2016
Executive Summary
Stagnant Volume Performance in Consumer Electronics in 2016
Portable Consumer Electronics Is the Key Driver of Volume Sales
Domestic Players Gain Volume Share in 2016, Thanks To Aggressive Pricing Strategies
Electronics and Appliance Specialist Retailers Remains the Key Distribution Channel
Positive Volume Performance Expected in Turkey Over the Forecast Period
Key Trends and Developments
Slow Growth in Consumer Electronics Continues As Incomes Stagnate
Transition To Organised Retailing Has A Positive Impact on Consumer Electronics
Sales of Tablets Start To Decline, As Large-screen Smartphones Are on the Rise
Market Data
Table 18 Sales of Consumer Electronics by Category: Volume 2011-2016
Table 19 Sales of Consumer Electronics by Category: Value 2011-2016
Table 20 Sales of Consumer Electronics by Category: % Volume Growth 2011-2016
Table 21 Sales of Consumer Electronics by Category: % Value Growth 2011-2016
Table 22 NBO Company Shares of Consumer Electronics: % Volume 2012-2016
Table 23 LBN Brand Shares of Consumer Electronics: % Volume 2013-2016
Table 24 Distribution of Consumer Electronics by Channel: % Volume 2011-2016
Table 25 Forecast Sales of Consumer Electronics by Category: Volume 2016-2021
Table 26 Forecast Sales of Consumer Electronics by Category: Value 2016-2021
Table 27 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2016-2021
Table 28 Forecast Sales of Consumer Electronics by Category: % Value Growth 2016-2021
Sources
Summary 4 Research Sources












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