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Pet Medications in the U.S., 4th Edition

  • October 2015
  • -
  • Packaged Facts
  • -
  • 159 pages

In its fourth edition, Pet Medications in the U.S. analyzes the market for prescription and over-the-counter medications for dogs and cats, with a particular focus on brand-name products used by consumers and on antiparasitics. Areas covered include parasite prevention and control (flea, tick, heartworm, etc.), cancer, pain management, behavioral health, diabetes, cognitive dysfunction, heart health, ear care and allergies. The report provides in-depth coverage of competitive trends, new product trends and marketing activity, and draws on insights from other reports in Packaged Facts' extensive Pet Market Collection. Statistics provided include historical and projected market revenues, along with demographics and psychographics of pet med purchasers, based on data from sources including Simmons and Packaged Facts own pet owner surveys.

Table Of Contents

Pet Medications in the U.S., 4th Edition
Chapter 1: Executive Summary
Scope and Methodology
Market Definition
Product Regulation
Report Methodology
Market Trends
Market Size and Composition
U.S. Retail Sales of Pet Medications at $7 Billion in 2015
Share of Sales by Distribution Channel
Figure 1-1 Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2015 (percent)
Market Outlook
Table 1-1 Projected U.S. Retail Sales of Pet Medications, 2015-2019(in billions of dollars)
Competitive Overview
Prescription and Non-prescription Marketers
Shakeup in the Global Animal Health Rankings
Table 1-2 Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2013-2014 (in millions of dollars)
Retail Pet Medication Marketers
Notable Deals
AmerisourceBergen Snaps Up MWI Veterinary Supply
VCA Buys Camp Bow Wow
Novartis Assets Divvied Up
Parnell Pharmaceuticals Goes Public
Jaguar Animal Health Runs to Public Markets
Merial Wards Off the Competition
Retail Trends
The Challenge of the Omnichannel Consumer
FTC Reports Examines Competition in Industry
Consumer Trends
Three-Quarters of Dog or Cat Households Use Flea/Tick Products
Pet Owners Still Favor Spot-On Flea/Tick Medications
68% of Dog-Owning Households Use Heartworm Meds
Figure 1-2 Purchasing of Heartworm Medications by Channel, 2015(U.S. dog owners)
Antibiotics Top List of Other Pet Medications
Attitudes on Veterinarian/Professional vs. Store Products
Table 1-3 Levels of Agreement/Disagreement with Statement
Trust the Pet Medications My Veterinarian Recommends �:Dog Owners vs. Cat Owners, 2015 (percent)
Chapter 2: Market Trends
Market Size and Composition
U.S. Retail Sales of Pet Medications at $7 Billion in 2015
Table 2-1 U.S. Retail Sales of Pet Medications, 2011-2015(in billions of dollars)
Share of Sales by Animal Type
Figure 2-1 Share of U.S. Retail Sales of Pet Medications by Animal Type: Dog vs. Cat, 2015 (percent)
Share of Sales by Distribution Channel
Figure 2-2 Share of U.S. Retail Sales of Pet Medications by Distribution Channel, 2015 (percent)
Table 2-2 Share of U.S. Sales of Pet Medications by Type, 2015(percent)
Market Outlook
The Veterinary Market
Industry Banks on Higher-Income Households
Figure 2-3 $70K+ Household Share of U.S. Pet Market Expenditures: By Category, 2003 vs. 2013 (percent)
Pets Are No Spring Chickens
Table 2-3 Age of Dogs and Cats, 2015 (percent of pet owners)
Figure 2-4 Percentage of Dogs and Cats Age 6 and Over, 1987 vs. 2011 (percent)
Overweight Pets at Risk
Table 2-4 Agreement With Statement: I have an overweight dog/cat, 2014 vs. 2015 (percent)
Morris Animal Foundation a Primary Research Funder
IBM's Watson to Advise Veterinarians
Pet Insurance Making Strides
Figure 2-5 Projected North American Pet Insurance Market Revenues: United States, Canada, and North America, 2013 vs. 2018 (in millions of U.S. dollars)
Optimism in Economy Increases, But Consumers Still Wary
Some Consumers Still Spending Less
Table 2-5 Level of Agreement with Statement: I am spending less on pet products because of the economy, 2010-2015 (percent)
Table 2-6 Economic Mood of U.S. Pet Households, 2011-2015 (percent)
Table 2-7 Economic Outlook of U.S. Pet Households, 2011-2015 (percent)
Veterinary Visit Statistics
Table 2-8 Percentage of Dog and Cat Owners Who Have Visited Vet in Past Year: Routine Checkup vs. Sick/Emergency Care, 2015 (percent)
Veterinary Prices Rising or Falling?
Industry Attempts to Reverse Trend
Updates on Bayer Veterinary Care Usage Study
Veterinarians a Key Source for Parasite Prevalence
Information
Holistic and Natural Treatments
Table 2-9 Use of Specialty Nutritional Formula Pet Food, Treats, and Pet Supplements, Last 30 Days: Dog Owners vs. Cat Owners, 2015 (percent)
Looking Ahead
Projected Market Growth: Sales to Close in on $9 Billion by 2019
Table 2-10 Projected U.S. Retail Sales of Pet Medications, 2015-2019 (in billions of dollars)
Chapter 3: The Marketers
Competitive Overview
Prescription and Non-prescription Marketers
Shakeup in the Global Animal Health Rankings
Table 3-1 Global Pharmaceutical Marketers: Total Sales vs. Animal Health Sales, 2013-2014 (in millions of dollars)
Table 3-2 Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Total vs. Animal Health, 2013-2014 (in millions of dollars)
Table 3-3 Global Pharmaceutical Marketers by Dollar and Percentage Change in Global Sales: Animal Health, 2015 (projected) (in millions of dollars)
Retail Pet Medication Marketers
Notable Deals
AmerisourceBergen Snaps Up MWI Veterinary Supply
VCA Buys Camp Bow Wow
PetSmart Makes a Web Play
Petco Increases Pet Health Reach with Drs. Foster and Smith Purchase
Petco Files for IPO
Novartis Assets Divided Up
Interest in Zoetis
Parnell Pharmaceuticals Goes Public
Jaguar Animal Health Runs to Public Markets
Veterinary Practice Businesses Change Owners
H.I.G. Capital Creates Community Veterinary Clinics, LLC
Shore Capital Jumps into Veterinary Market
More Veterinary Practices Consolidate
Wave of Animal Health Startups
Generics Still Trying to Make In-Roads
Generics Continue Assault of the Frontline Franchise
Putney Keeps the Generics Coming
Illustration 3-1 Trade Ad for Putney's Carprofen Chewable Tablets
Putney Surveys Veterinarians About Generics
Norbrook Also a Generics Player
Illustration 3-2 Trade Ad for Norbrook's Carprieve Injection
The World of Antiparasitics
Merial Still Tops the Flea/Tick Charts
Table 3-4 Marketer Shares of U.S. Flea and Tick Sales, 2015 (percent)
Merial Wards Off the Competition
Illustration 3-3 Screenshot from Frontline Plus Commercial
Bayer's Lineup Packs a Punch
Advantage's History in the Trade
Zoetis Eyes a Bigger Slice of Parasiticide Market
Elanco's Growth
Virbac Adds to U.S. Offerings
Ceva Picks Up Growth
Merck Adds Chewable to Product Line
Illustration 3-4 Trade Ad Introducing Merck's Bravecto
OTC Brands Struggle in Mass Channels
Table 3-5 IRI-tracked Sales of Pet Medications, 2015
Table 3-5 [cont'd] IRI-tracked Sales of Pet Medications, 2015
Table 3-5 [cont'd] IRI-tracked Sales of Pet Medications, 2015
Focus on Retail Flea/Tick Brands
Central Garden and Pet Performance
Illustration 3-5 Screen shot of Bio Spot Active Care website
Hartz Campaign Focuses on Year-Round Protection
Perrigo Launches Frontline Plus Versions
Illustration 3-6 Screenshot of PetArmor's Website Touting PetArmor Plus
Other Frontline Plus Copycats Emerge
Illustration 3-7 Screenshot of PetAction Plus Ad
Illustration 3-8 Screenshots of PetArmor Plus Ad
Illustration 3-9 Spectra Sure Floor Display
Trends in Advertising and Promotion
Bayer
Illustration 3-10 Bayer's K9s For Warriors Campaign
Illustration 3-11 Banner Ad for Seresto
Perrigo
Central Garden and Pet
Illustration 3-12 Adams Smart Pets Contest
Ceva Animal Health
Illustration 3-13 Screen Shot from Vectra 3D Video
Elanco
Illustration 3-14 Screenshot of Elanco's Celebrate the Bond Website
Hartz
Merial
Illustration 3-15 Buzzfeed Channel for Frontline Plus
Illustration 3-16 Screen shot from NexGard Doggone Funny Video
Changes in Heartworm Market
Virbac Joins Big Leagues
Elanco Brings Back Interceptor
Illustration 3-17 Trade Ad for Interceptor
Heartgard Keeps Rolling
Heartworm Advertising and Promotion
Illustration 3-18 Screen shot for Merial's IHeartgardMyDog.com
Illustration 3-19 Two-page trade ad for Virbac's Heartworm Products
Broad Spectrum Wormers
Illustration 3-20 Trade Ad for Profender
Trends in Developing Market Segments
Cancer
Brain Health
Pain Management
Major Brands
Illustration 3-21 Banner Ad for Bayer's Quellin (Carprofen)
Illustration 3-22 Trade Ad for Metacam
Illustration 3-23 Trade Ad for Merial's Previcox
Illustration 3-24 Banner Ad for the Rimadyl K9 Courage Program
Illustration 3-25 Trade Ad for Simbadol
Diabetes
Illustration 3-26 Trade Ad for Vetsulin
Heart Health
Illustration 3-27 Trade Ad for Boehringer Ingelheim Vetmedica's Vetmedin
Ear Infections
Illustration 3-28 Trade Ad for Merial's Tresaderm
Illustration 3-29 Trade Ad for Elanco Earnings Mentioning Surolan
Skin Allergies
Illustration 3-30 Banner Ad for Convenia's My Pet Itches Website
Illustration 3-31 Atopica for Cats Website
Chapter 4: Retail Trends
The Challenge of the Omnichannel Consumer
FTC Reports Examines Competition in Industry
Pet Meds Use and Channel Choices Among Pet Adopters
Online Retail Appears Fragmented
Illustration 4-1 Newspaper Free-Standing Insert for PetCareRx.com
Vet-VIPPS Marks Exclusive Territory
Veterinary Pharmacies Online
Illustration 4-2 Vets First Choice Trade Ad
PetMed Express Sees Slow Growth
Illustration 4-3 Screenshot from 1-800-PetMeds' TV Commercial
Table 4-1 PetMed Express Sales, 2007-2015 (in millions of dollars)
PetSmart and Petco Step Up Web Game
Illustration 4-4 Banner on Petco.com Home Page Touting Doctors Foster and Smith
Illustration 4-5 Pet360 Information Page on PetSmart.com
Mass Market Retailers Emphasize Pet Meds
Illustration 4-6 Endcap of Pet Aisle at Sam's Club
Mobile Veterinary Services Popping Up
Illustration 4-7: Left: Vaccination Clinic Announcement in Front of Tractor Supply Company; Right: Vaccination Cooler at Tractor Supply Company
Fairness to Pet Owners Act Still on the Table
Flea and Tick Important to Pet Specialty Channel
Illustration 4-8 Screenshot from PetSmart Flea and Tick Ad
Illustration 4-9 Screenshot from Petco Ad Featuring Bayer and TruRx Products
Illustration 4-10 Flea and Tick Section from Pet Supplies Plus June-July 2015 Flyer
Illustration 4-11 Screenshot for Sentry Fiproguard Plus Ad
Chapter 5: Consumer Trends
Pet Medication Purchasing Patterns
Three-Quarters of Dog or Cat Households Use Flea/Tick Products .. 133
Table 5-1 Percent of Dog or Cat Owners Who Purchase Flea and Tick Care Medications or Medicated Products, 2012-2015 (U.S. dog- or cat-owning households in thousands)
Pet Owners Still Favor Spot-On Flea/Tick Medications
Figure 5-1 Purchasing of Flea and Tick Care Medications: Share by Product Type, 2015 (percent of U.S. dog or cat owners)
Figure 5-2 Purchasing of Spot-On Flea and Tick Care Medication by Channel, 2015 (U.S. dog or cat owners)
Frontline Still the Top Draw, But Brand Usage More Varied
Table 5-2 Share of Flea and Tick Care Medication Purchasers by Brand, 2015 (U.S. dog owners)
Table 5-3 Share of Flea and Tick Care Topical Medication Purchasers by Brand, 2015 (U.S. cat owners)
Demographics for Flea and Tick Brands
Table 5-4a Index for Use of Flea/Tick Products by Brand, 2015
Table 5-4a [Cont.] Index for Use of Flea/Tick Products by Brand, 2015 (U.S. dog- or cat-owning households)
Table 5-4a [Cont.] Index for Use of Flea/Tick Products by Brand, 2015 (U.S. dog- or cat-owning households)
Table 5-4b Index for Use of Flea/Tick Products by Brand, 2015
Table 5-4b [cont'd] Index for Use of Flea/Tick Products by Brand, 2015
Table 5-4b [cont'd] Index for Use of Flea/Tick Products by Brand, 2015
68% of Dog-Owning Households Use Heartworm Meds
Table 5-5 Index for Use of Heartworm Control Medications for Dogs, 2015
Table 5-5 [cont'd] Index for Use of Heartworm Control Medications for Dogs, 2015
Table 5-5 [cont'd] Index for Use of Heartworm Control Medications for Dogs, 2015
Figure 5-3 Purchasing of Heartworm Medications by Channel, 2015 (U.S. dog owners)
Dog Owners Prefer Heartgard
Table 5-6 Share of Heartworm Purchasers by Brand, 2015 (U.S. dog owners)
Antibiotics Top List of Other Pet Medications
Table 5-7 Use by Type of Selected Other Pet Medications for Dogs and Cats, 2015 (percent)
Table 5-8 Purchasing by Channel of Selected Other Pet Medications for Dogs, 2015 (percent)
Table 5-9 Purchasing by Channel of Selected Other Pet Medications for Cats, 2015 (percent)
For Flea/Tick, Veterinarians and Walmart Key for Dog Owners
Table 5-10 Purchasing of Flea/Tick Care Medications by Channel: Dog Owners, 2015 (percent)
Internet Favorites Differ By Prescription and Non- Prescription
Table 5-11 Purchasing of Prescription Dog and Cat Medications by Online Source, 2015 (percent)
Table 5-12 Purchasing of Non-Prescription Dog and Cat Medications by Online Source, 2015 (percent)
Pet Med Psychographics
Pet Owners Keep Pet Med Purchases Consistent
Table 5-13 Levels of Agreement/Disagreement with Statement, I Am Buying More Pet Medications Than I Used To �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-14 Levels of Agreement/Disagreement with Statement The Current Range of Pet Medications Is Not Adequate �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-15 Levels of Agreement/Disagreement with Statement, I Am Interested in New Types of Pet Medications �: Dog Owners vs. Cat Owners, 2015 (percent)
Pet Owners See Age- and Weight-Related Causes
Table 5-16 Levels of Agreement/Disagreement with Statement, Age-Related Conditions Are the Cause of Some of the Pet Medications That I Buy �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-17 Levels of Agreement/Disagreement with Statement, Weight/Obesity-Related Conditions Are the Cause of Some of the Pet Medications That I Buy �: Dog Owners vs. Cat Owners, 2015 (percent)
Attitudes on Veterinarian/Professional vs. Store Products
Table 5-18 Levels of Agreement/Disagreement with Statement, I Trust the Pet Medications My Veterinarian Recommends �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-19 Levels of Agreement/Disagreement with Statement, I Trust the Pet Medications Available at the Stores Where I Buy Pet Products �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-20 Levels of Agreement/Disagreement with Statement, With Spot-On (Topical) Flea/Tick Products, the Products Available in Stores Are Just as Effective as Those Available Through Veterinarians �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-21 Levels of Agreement/Disagreement with Statement, With Spot-On (Topical) Flea/Tick Products, I Would Trust Generic or Store-Brand Products if They Contained the Same Active Ingredients �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-22 Levels of Agreement/Disagreement with Statement, Veterinarian-Dispensed Spot-On (Topical) Flea/Tick Products Are Too Expensive �: Dog Owners vs. Cat Owners, 2015 (percent)
Resistance and Alternatives to Pet Meds
Table 5-23 Levels of Agreement/Disagreement with Statement, I Avoid Using Pet Medications as Much as Possible �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-24 Levels of Agreement/Disagreement with Statement, I Prefer to Try Holistic/Natural Pet Treatments Including Nutritional Supplements Before Resorting to Pet Medications �: Dog Owners vs. Cat Owners, 2015 (percent)
Table 5-25 Levels of Agreement/Disagreement with Statement, High-Quality Pet Foods Are Effective as a Preventive Pet Health Treatment �: Dog Owners vs. Cat Owners, 2015 (percent)

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