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Egg Market Trends and Opportunities in the U.S.

  • September 2015
  • -
  • Packaged Facts
  • -
  • 89 pages

Packaged Facts' report Egg Market Trends and Opportunities in the U.S. looks at the state of the market in the wake of the mid-2015 avian flu epidemic. The report reviews evolving consumer demand for high quality protein, the reemergence of breakfast as the most important meal of the day, breakfast sandwich and breakfast all day culinary trends, and the responses in grocery retailing and the foodservice industry to these developments. In addition, the report offers growth projections for egg sales in the U.S. and features the results of an exclusive Packaged Facts national online consumer survey regarding diet, nutrition, and food shopping patterns related to eggs.

Table Of Contents

Egg Market Trends and Opportunities in the U.S.
Chapter 1: Executive Summary
Scope of Report
Methodology
Market Trends
Table 1-1 Egg Sales: Average Price Change, July 2014-July 2015
Table 1-2 Projected Dollar and Unit Sales of Eggs, 2014-2020
Animal Welfare Challenge for Egg Industry
Happy Egg and Free Range
Health and Diet Trends
Product Trends
Figure 1-1 IRI-Tracked Sales Leaders in Total Egg Category,July 2014-July 2015
Retail and Foodservice Trends
Table 1-3 IRI-Tracked Egg Category Sales: Overall Growth vs. Private Label Growth, July 2014-July 2015
Breakfast Sandwich Culinary Trends
Table 1-4 Fastest-Growing Ingredients on Breakfast Handhelds,2010-2014
Breakfast for Lunch, Dinner, and Midnight Snack
Consumer Trends
Table 1-5 Egg Usage Trends, 2011-2015 (percent of U.S. households)
Chapter 2: Market Trends
Key Points
Egg Market Environment
A Confluence of Trends
Growing Demand for Protein
New Paradigm on Fat and Cholesterol
Figure 2-1 Levels of Agreement/Disagreement with Statement, Certain fats and oils are important to healthy eating, 2015
The Convenience Factor
Breakfast as the New Family Dinner
Eggs and the Concerned Consumer
Impact of Avian Flu
Figure 2-2 Count of Chicken and Turkeys With Avian Flu Through June 2015
Impact on Egg Sales and Prices
Table 2-1 Fresh Egg Sales, 2010-2014
Table 2-2 IRI-Tracked Egg Category Sales: Dollar/Unit/Volume Change,July 2014-July 2015 (in millions)
Table 2-3 IRI-Tracked Egg Category Sales: Average Price Change,July 2014-July 2015
Figure 2-3 Rise in Egg Prices, April 2015 to May 2015
Increased Interest in Organic, Cage-Free, and Other Egg Types
Table 2-4 Demographic Factors Favoring Use of Organic Eggs, 2015(index and percent of U.S. households)
Table 2-5 IRI-Tracked Increases in Selected Organic Egg Brand Sales,July 2014-July 2015
Happy Egg and Free Range
Preparing for Future Outbreaks
Projected Market Growth
Market to Reach $7 Billion by 2020
Table 2-6 Projected Dollar and Unit Sales of Eggs, 2014-2020
Chapter 3: Health and Diet Trends
Key Points
The Incredible Egg Offers High Quality Protein
Other Nutritional Elements Support Egg Popularity
The Decriminalization of Cholesterol
Illustration 3-1 USDA Nutrition Facts Panel For Eggs
Calories Most Sought Nutritional Information
Table 3-1 Information Consumers Seek on Nutrition Facts Panel, 2015(percent of U.S. adults)
Table 3-2 Information Consumers Seek on Nutrition Facts Panel:
Selected Demographics, 2015 (percent of U.S. adults)
Natural and High Protein Are Sought by Consumers
Table 3-3 Package Label Claims Consumers Seek on Foods and Beverages, 2015 (percent of U.S. adults)
Table 3-4 Package Label Claims Consumers Seek on Foods and Beverages: Selected Demographics, 2015 (percent of U.S. adults)
Few Consumers Avoid Eggs
Chapter 4: Product Trends
Key Points
Egg Production in the U.S.
Product Trends
Five Product Categories
Seeking Healthier Eggs
Hard-Boiled Eggs
Illustration 4-1 Eggland's Best Hard-Cooked Eggs
Three Basic Types of Eggs Compete
Table 4-1 Participation of Fresh Egg Companies by Category, 2015
Store Brands Account for Half the Total Fresh Egg Market
Private Label Strongest in Fresh Eggs
ConAgra's Egg Beaters Dominates Egg Substitutes
Egg White Substitutes Growing and Competitive
Figure 4-1 IRI-Tracked Market Leaders in Total Egg Category Sales,July 2014-July 2015
Figure 4-2 IRI-Tracked Market Leaders in Fresh Egg Sales,July 2014-July 2015
Figure 4-3 IRI-Tracked Market Leaders in Egg Substitute Sales,July 2014-July 2015
Figure 4-4 IRI-Tracked Market Leaders Egg White Substitute SalesJuly 2014-July 2015
Egg Alternatives
Chapter 5: Retail and Foodservice Trends
Key Points
Retail Trends: Steady Growth
Strong Private Label Position
Table 5-1 IRI-Tracked Egg Category Sales: Private Label Growth vs. Overall Growth, July 2014-July 2015
Table 5-2 IRI-Tracked Egg Category Sales: Average Price Change Private Label vs. Overall, July 2014-July 2015
Retailers Stress Healthier Eating, Sustainability, Food Safety
Illustration 5-1 Wild Harvest Private Label Cage Free Eggs
Few Strong Indicators for Private Label Use
Table 5-3 Demographic Indicators Favoring Use of Eggland's Best, Land O Lakes, and Store Brand Eggs, 2015 (percent and index of U.S. households)
Store Brands Weak in Natural Food Stores
Table 5-4 Purchase of Store Brand Eggs in Selected Venues
Natural Food Stores Leading Venue for Organic
Table 5-5 Purchase of Organic Eggs in Selected Venues
Table 5-6 Quantity of Eggs Purchased in Selected Venues
Foodservice Trends: More Breakfasts, More Eggs
McDonald's to Offer Breakfast All Day
Breakfast Already a Winner
Breakfast Sandwich Culinary Trends
Illustration 5-2 The Perfect Little Egg Sandwich in NYC's Dominique
Ansel Bakery
Illustration 5-3 FlatIron Sandwich with Fried Egg, Wisconsin Brie,Pecanwood Smoked Bacon, and Hash Browns
Illustration 5-4 Restaurant Patrons for Breakfast Tacos at HomeState,Los Angeles
Table 5-7 Fastest-Growing Ingredients on Breakfast Handhelds,2010-2014
Breakfast for Lunch, Dinner, and Midnight Snack
Illustration 5-5 Buckboard Bacon Melt at Cochon Butcher, New Orleans
Illustration 5-6 Late Night Breakfast Sandwich on Brioche, The Meatball Shop, NYC
Foodservice Operators Stress Healthier Eating, Sustainability, Food Safety
Menu Trends
Fine Dining Has Highest Penetration Level
Figure 5-1 Menu Penetration for Eggs: By Restaurant Segment
Midscale Has Highest Menu Incidence of Eggs
Figure 5-2 Menu Incidence for Eggs: By Restaurant Segment
Northeast Has Highest Percentage of Restaurants Serving Egg Dishes
Figure 5-3 Menu Penetration for Eggs: By Geographic Region
Wide Range of Penetration by Cuisines
Figure 5-4 Menu Penetration for Eggs: Ethnic vs. Non-Ethnic Restaurants ..
Breakfast All Day
Figure 5-5 Menu Penetration for Eggs: By Daypart
Figure 5-6 Menu Incidence for Eggs: By Daypart
Independent Restaurants Most Likely to Offer Egg Dishes
Figure 5-7 Menu Penetration for Eggs: Chains, Regionals, and
Independent Restaurants
Figure 5-8 Menu Incidence for Eggs: Chains, Regionals, and
Independent Restaurants
Concerns Over Tight Egg Supply
Chapter 6: Consumer Trends
Key Points
Methodology
Favorable Demographic Indicators
Eggs Consumed in Over 90% of U.S. Households
Table 6-1 Fresh Egg Usage Trends, 2011-2015 (percent of U.S. households)
Younger Households Show Heavier Egg Consumption
Table 6-2 Demographic Indicators Favoring Heavier Usage of Eggs:
3, 4, or 5+ Dozen/Month, 2015 (percent and index of U.S. households) ...
Older Households Show Lighter Egg Consumption
Table 6-3 Demographic Indicators Favoring Lighter Usage of Eggs:
1-2 Dozen/Month, 2015 (percent and index of U.S. households)
Younger Households More Likely to Choose Organic Eggs
Table 6-4 Demographic Indicators Favoring Use of Organic Eggs, 2015 (index and percent of U.S. households)
Eggs and Dieting
Who Is Dieting?
Table 6-5 Demographic Patterns for Dieting, 2015 (percent and index of U.S. adults)
Why They Diet
Figure 6-1 Reasons for Watching Diet, 2015 (percent of U.S. adults)
Table 6-6 Demographic Patterns by Reason for Watching Diet, 2015 (index of U.S. adults)
Nutrients Sought by Dieters
Table 6-7 Types of Foods Bought When Watching Diet, 2015 (percent and index of U.S. households)

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