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The NFC market is in the growing phase and is expected to reach USD 21.84 billion by 2020, at a CAGR of 17.1% between 2015 and 2020.

Retail & consumer electronics Industries dominated the NFC market
The retail industry is one of the most prominent applications of the market owing to the growth of mobile commerce and cashless transactions worldwide. In 2014, the retail industry accounted for a share of 60% of the total market. Therefore, the deployment of intelligent NFC PoS terminals is also supported by retail owners and many other stakeholders as they help to drastically reduce the overburden of carrying cash and cards. The consumer electronics application also held a prominent share of the NFC market. The demand for NFC technology in growing consumer electronics devices such as wearable electronics, cameras, mobile phones, and others is supporting the growth of the market.

APAC is estimated to be the fastest-growing market. The rapid growth of market in APAC is attributed to the growing shipments of NFC-enabled mobile phones and retail automation products. Moreover, APAC is a lucrative region for automotive production as the major automotive manufacturers are shifting their base to this region; this, in turn provides an opportunity for the NFC market in APAC.
This research study involves the extensive use of secondary sources, directories, and databases (such as Hoovers, Bloomberg, Businessweek, Factiva, and OneSource) to identify and collect information useful for this study. After arriving the overall market size the total market has been split into several segments and sub segments and confirmed with the key industry experts. Below is the description of the primary interview conducted for this report.

- By company type: Tier I- 20%, Tier II-35%, and Tier III-45%
- By designation: C level- 20% , Director level-60% , others-20%
- By region- North America-50%, Europe-33%, North America-17%

At present, the Americas hold the largest market share. The Americas is the most technologically advanced market owing to the higher penetration of NFC technology. The mobile NFC payment has become a first choice for a majority of customers in the North American region as it delivers a convenient way to pay, through a smartphone. APAC is estimated to be the fastest-growing market till 2020, it is expected to be a market leader for NFC products. The growing shipments of mobile and volume of contactless payments in Asian countries are the key drivers for the growth in APAC.

The geographic segmentation covers four major regions of the world, namely, the Americas, Europe, Asia-Pacific, and the Rest of the World (RoW). The report also profiles major players in the NFC market. Some of the major players in this market are NXP Semiconductors (Netherlands), Broadcom Corporation (U.S.), STMicroelectronics N.V. (Switzerland), MediaTek, Inc. (Taiwan), and Renesas Electronics Corporation (Japan), Texas Instruments (U.S.), Gemalto N.V. (Netherland), Huawei Technologies Co. Ltd. (China), INSIDE Secure (France), and Samsung Electronics Company Limited (South- Korea)

Reasons to buy the report
This report caters to the needs of leading companies, end users, component manufacturers, and other related stakeholders in this market. Other parties that could benefit from the report include government bodies, environmental agencies, consulting firms, business development executives, C-level employees, and VPs. Our report would help you analyze new opportunities and potential revenue sources and enhance your decision -making process for new business strategies. The quantitative and qualitative information in the report along with our comprehensive analysis will help you gain an edge in the market.

Table Of Contents

Near Field Communication Market by Operating Mode, Product and Software, Industry, and Geography - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 16
1.3 MARKETS COVERED 16
1.3.1 YEARS CONSIDERED FOR THE STUDY 17
1.3.2 CURRENCY and PRICING 17
1.4 LIMITATIONS 17
1.5 MARKET STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 INTRODUCTION 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 20
2.1.2.3 Breakdown of primaries 21
2.2 DEMAND-SIDE ANALYSIS OF NFC MARKET 21
2.2.1 INTRODUCTION 21
2.2.2 DEMAND-SIDE ANALYSIS 21
2.2.2.1 Growing volume of non-cash transactions 22
2.2.2.2 Growth in mobile point-of-sales (pos) terminals 23
2.3 MARKET SIZE ESTIMATION 24
2.4 MARKET BREAKDOWN and DATA TRIANGULATION 26
2.5 RESEARCH ASSUMPTIONS 27
3 EXECUTIVE SUMMARY 28
4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE OPPORTUNITIES IN NFC MARKET 33
4.2 NFC MARKET, BY OPERATING MODE 33
4.3 NFC MARKET IN APAC DURING THE FORECAST PERIOD 34
4.4 NFC MARKET GROWTH IN MAJOR COUNTRIES DURING THE FORECAST PERIOD 35
4.5 NFC MARKET, BY PRODUCT 35

5 MARKET OVERVIEW 36
5.1 INTRODUCTION 37
5.2 MARKET SEGMENTATION 37
5.2.1 BY OPERATING MODE 37
5.2.2 BY PRODUCT and SOFTWARE 37
5.2.3 BY APPLICATION 38
5.2.4 BY GEOGRAPHY 38
5.3 COMPARISON OF NFC WITH OTHER WIRELESS TECHNOLOGIES 39
5.4 NFC STANDARDS 40
5.5 MARKET DYNAMICS: NEAR FIELD COMMUNICATION 41
5.5.1 DRIVERS 42
5.5.1.1 Growing adoption of smart appliances 42
5.5.1.2 Trend of mobile commerce 42
5.5.1.3 Enhanced user experience and trust in contactless technologies 43
5.5.1.4 Growth in the production of NFC-enabled mobile phones 43
5.5.1.5 Decline in chip price 44
5.5.2 RESTRAINTS 44
5.5.2.1 Short-range communication 44
5.5.2.2 Disagreement and disputes between key players in the value chain 44
5.5.2.3 Only proprietary standards 44
5.5.3 OPPORTUNITIES 45
5.5.3.1 Integrated ICs supporting NFC, Bluetooth, and Wi-Fi 46
5.5.3.2 Online and in-store payment 46
5.5.3.3 Growing need for connectivity between different devices 46
5.5.4 CHALLENGES 46
5.5.4.1 Lack of consumer awareness 46
5.5.4.2 Need for intermediaries' gateway for mobile payment 47
6 INDUSTRY TRENDS 49
6.1 INTRODUCTION 49
6.2 VALUE CHAIN ANALYSIS 49
6.3 KEY INDUSTRY TRENDS 50
6.4 PORTER'S FIVE FORCES ANALYSIS 51
6.4.1 BARGAINING POWER OF SUPPLIERS 53
6.4.2 BARGAINING POWER OF BUYERS 54
6.4.3 THREAT OF NEW ENTRANTS 55
6.4.4 THREAT OF SUBSTITUTES 56
6.4.5 INTENSITY OF RIVALRY 57

7 NFC MARKET, BY DEVICE OPERATING MODE 58
7.1 INTRODUCTION 59
7.2 READER EMULATION 61
7.3 PEER-TO-PEER 62
7.4 CARD EMULATION 63
8 NFC MARKET, BY PRODUCT AND SOFTWARE 64
8.1 INTRODUCTION 65
8.2 NON- AUXILIARY PRODUCTS 67
8.2.1 NFC ICS and ANTENNAS 67
8.2.2 NFC TAGS 68
8.2.3 NFC READERS 69
8.3 AUXILIARY PRODUCTS 70
8.3.1 NFC MICRO SD CARDS 70
8.3.2 NFC SIM/UICC CARDS 72
8.3.3 NFC COVERS 72
8.4 NFC SOFTWARE 73
9 MARKET, BY INDUSTRY 74
9.1 INTRODUCTION 75
9.2 RETAIL 76
9.2.1 ACCESS CONTROL 76
9.2.2 PRODUCT IDENTIFICATION 76
9.2.3 TRANSACTION 76
9.3 TRANSPORTATION 77
9.3.1 TICKETING 77
9.3.2 ACCESS CONTROL 77
9.4 AUTOMOTIVE 79
9.5 RESIDENTIAL and COMMERCIAL 80
9.5.1 PHYSICAL ACCESS 80
9.5.2 TIME and ATTENDANCE 80
9.5.3 AUTOMATED LOCKING SYSTEM 80
9.6 MEDICAL and HEALTHCARE 82
9.6.1 MEDICAL DEVICES 82
9.7 CONSUMER ELECTRONICS 83
9.7.1 WEARABLE DEVICES 83
9.7.2 MOBILE PHONES/TABLETS 83
9.7.3 LAPTOPS/ PERSONAL COMPUTERS 83
9.7.4 CAMERAS 83
9.7.5 OTHERS 83

9.8 BANKING and FINANCE 85
9.8.1 E-MONEY SERVICES (POS MACHINES) 85
9.8.2 MULTIFOREX CARDS 85
9.9 OTHERS 86
10 GEOGRAPHIC ANALYSIS 88
10.1 INTRODUCTION 89
10.2 AMERICAS 92
10.2.1 NORTH AMERICA 96
10.2.1.1 U.S. 97
10.2.1.2 CANADA 98
10.2.1.3 MEXICO 99
10.2.2 SOUTH AMERICA 100
10.3 EUROPE 101
10.3.1 U.K. 105
10.3.2 GERMANY 106
10.3.3 ITALY 107
10.3.4 FRANCE 108
10.3.5 OTHERS 109
10.4 ASIA-PACIFIC 110
10.4.1 JAPAN 114
10.4.2 SOUTH KOREA 115
10.4.3 CHINA 116
10.4.4 INDIA 117
10.4.5 OTHERS 118
10.5 REST OF THE WORLD 119
10.5.1 MIDDLE EAST 122
10.5.2 AFRICA 123
11 COMPETITIVE LANDSCAPE 124
11.1 OVERVIEW 124
11.2 RANKING FOR THE NFC MARKET 125
11.3 COMPETITIVE SCENARIO 126
11.4 RECENT DEVELOPMENTS 127
11.4.1 NEW PRODUCT LAUNCHES 127
11.4.2 COLLABORATIONS, PARTNERSHIPSand AGREEMENTS 128
11.4.3 EXPANSIONS 129
11.4.4 MERGERS and ACQUISITIONS 129

12 COMPANY PROFILES 130
(Overview, Products and Services, Financials, Strategy and Development)*
12.1 INTRODUCTION 130
12.2 NXP SEMICONDUCTORS 131
12.3 BROADCOM CORPORATION 134
12.4 STMICROELECTRONICS 137
12.5 MEDIATEK INC. 140
12.6 RENESAS ELECTRONICS CORPORATION 143
12.7 GEMALTO NV 146
12.8 HUAWEI TECHNOLOGIES CO., LTD. 148
12.9 INSIDE SECURE 150
12.10 SAMSUNG ELECTRONICS CO., LTD. 152
12.11 TEXAS INSTRUMENTS 155

*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 157
13.1 INSIGHTS OF INDUSTRY EXPERTS 157
13.2 DISCUSSION GUIDE 158
13.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 161
13.4 AVAILABLE CUSTOMIZATIONS 163
13.5 RELATED REPORTS 163


LIST OF TABLES

TABLE 1 COMPARISON OF DIFFERENT WIRELESS COMMUNICATION TECHNOLOGIES 39
TABLE 2 WIRELESS COMMUNICATION OPERATIONAL COMPARISON TABLE 40
TABLE 3 GROWING ADOPTION OF SMART APPLIANCES ACTS AS THE KEY DRIVER FOR
NFC MARKET 42
TABLE 4 SHORT-RANGE COMMUNICATION ACTS AS THE KEY RESTRAINT FOR NFC MARKET 44
TABLE 5 INTEGRATION OF SHORT COMMUNICATION TECHNOLOGIES ACTS AS A KEY OPPORTUNITY FOR PLAYERS 45
TABLE 6 CONSUMER AWARENESS ACTS AS THE MAJOR CHALLENGE FOR NFC MARKET 46
TABLE 7 NFC MARKET, BY NFC DEVICE OPERATING MODE, 2013-2020 (USD MILLION) 60
TABLE 8 READER EMULATION MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 61
TABLE 9 PEER-TO-PEER MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 63
TABLE 10 CARD EMULATION MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 63
TABLE 11 NFC MARKET, BY PRODUCT and SOFTWARE, 2013-2020 (USD MILLION) 65
TABLE 12 NFC MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 66
TABLE 13 NFC PRODUCT MARKET, BY REGION, 2013-2020 (USD MILLION) 67
TABLE 14 NFC ICS and ANTENNAS MARKET, BY REGION, 2013-2020 (USD MILLION) 68
TABLE 15 NFC TAGS and STICKERS MARKET, BY REGION, 2013-2020, (USD MILLION) 69
TABLE 16 NFC READERS MARKET, BY REGION, 2013-2020 (USD MILLION) 69
TABLE 17 NFC MICRO SD CARDS MARKET, BY REGION, 2013-2020 (USD MILLION) 71
TABLE 18 NFC SIM/UICC CARDS MARKET, BY REGION, 2013-2020 (USD MILLION) 72
TABLE 19 NFC COVERS MARKET, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 20 NFC SOFTWARE MARKET, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 21 NFC MARKET, BY INDUSTRY, 2013-2020 ( USD MILLION) 75
TABLE 22 RETAIL: NFC MARKET, BY APPLICATIONS, 2013-2020 (USD MILLION) 76
TABLE 23 RETAIL: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 77
TABLE 24 TRANSPORTATION: NFC MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 78
TABLE 25 TRANSPORTATION: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 26 AUTOMOTIVE: NFC MARKET, BY APPLICATION 2013-2020 (USD MILLION) 79
TABLE 27 AUTOMOTIVE: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 28 RESIDENTIAL and COMMERCIAL: NFC MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 81
TABLE 29 RESIDENTIAL and COMMERCIAL: NFC MARKET, BY REGION,
2013-2020 (USD MILLION) 81
TABLE 30 MEDICAL and HEALTHCARE: NFC MARKET, BY APPLICATIONS,
2013-2020 (USD MILLION) 82
TABLE 31 MEDICAL and HEALTHCARE: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 83
TABLE 32 CONSUMER ELECTRONICS: NFC MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 84
TABLE 33 CONSUMER ELECTRONICS: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 85
TABLE 34 BANKING and FINANCE: NFC MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 85
TABLE 35 BANKING and FINANCE: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 86
TABLE 36 OTHERS: NFC MARKET, BY APPLICATIONS, 2013-2020 (USD MILLION) 86
TABLE 37 OTHERS: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 87
TABLE 38 GLOBAL NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 91
TABLE 39 AMERICAS: NFC MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 94
TABLE 40 AMERICAS: NFC MARKET, BY INDUSTRY 2013-2020 (USD MILLION) 94
TABLE 41 AMERICAS: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 95
TABLE 42 NORTH AMERICA: NFC MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 96
TABLE 43 NORTH AMERICA: NFC MARKET, BY INDUSTRY , 2013-2020 (USD MILLION) 97
TABLE 44 U.S. NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 98
TABLE 45 CANADA: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 99
TABLE 46 MEXICO: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 100
TABLE 47 SOUTH AMERICA NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 101
TABLE 48 EUROPE: NFC MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 103
TABLE 49 EUROPE: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 104
TABLE 50 EUROPE: NFC MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 105
TABLE 51 U.K.: NFC MARKET, BY INDUSTRY 2013-2020 (USD MILLION) 106
TABLE 52 GERMANY: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 107
TABLE 53 ITALY: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 107
TABLE 54 FRANCE: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 108
TABLE 55 OTHERS: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 109
TABLE 56 APAC: NFC MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 112
TABLE 57 APAC: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 113
TABLE 58 APAC: NFC MARKET, BY COUNTRY, 2013-2020 (USD MILLION) 114
TABLE 59 JAPAN: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 115
TABLE 60 SOUTH KOREA: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 116
TABLE 61 CHINA: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 117
TABLE 62 INDIA: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 118
TABLE 63 OTHERS: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 118
TABLE 64 ROW: NFC MARKET, BY PRODUCT, 2013-2020 (USD MILLION) 121
TABLE 65 ROW: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 121
TABLE 66 ROW: NFC MARKET, BY REGION, 2013-2020 (USD MILLION) 122
TABLE 67 MIDDLE EAST: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 122
TABLE 68 AFRICA: NFC MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 123
TABLE 69 RANKING OF THE TOP 5 PLAYERS IN THE NFC MARKET, 2014 125
TABLE 70 NEW PRODUCT LAUNCHES, 2012-2015 127
TABLE 71 COLLABORATIONS, PARTNERSHIPS, CONTRACTS, and AGREEMENTS 128
TABLE 72 EXPANSIONS, 2013 129
TABLE 73 MERGERS and ACQUISITIONS 129



LIST OF FIGURES

FIGURE 1 MARKET SEGMENTATION 16
FIGURE 2 RESEARCH DESIGN 18
FIGURE 3 NUMBER OF NON-CASH TRANSACTIONS IN MAJOR COUNTRIES, BILLION
(2008 TO 2011) 22
FIGURE 4 GLOBAL MOBILE POS TERMINAL MARKET SIZE, 2012-2014 (USD MILLION) 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY, BOTTOM-UP APPROACH 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY, TOP-DOWN APPROACH 25
FIGURE 7 MARKET BREAKDOWN and DATA TRIANGULATION 26
FIGURE 8 ASSUMPTIONS OF THE RESEARCH STUDY 27
FIGURE 9 NON-AUXILIARY NFC PRODUCTS TO DOMINATE THE MARKET DURING THE FORECAST PERIOD 29
FIGURE 10 PEER-TO-PEER OPERATING MODE TO DOMINATE THE NFC MARKET DURING THE FORECAST PERIOD 30
FIGURE 11 AUTOMOTIVE APPLICATION EXPECTED TO GROW AT THE HIGHEST CAGR IN THE NFC MARKET DURING THE FORECAST PERIOD 31
FIGURE 12 THE AMERICAS HELD THE LARGEST MARKET SHARE IN 2014 32
FIGURE 13 NFC WOULD ENABLE COMPANIES TO GAIN COMPETITIVE ADVANTAGE IN THE SHORT-RANGE COMMUNICATION MARKET 33
FIGURE 14 PEER-TO-PEER OPERATING MODE EXHIBITS HIGH GROWTH POTENTIAL 33
FIGURE 15 RETAIL APPLICATION DOMINATED APAC MARKET DURING THE FORECAST PERIOD 34
FIGURE 16 DEVELOPING ASIAN COUNTRIES—LUCRATIVE DESTINATIONS FOR NFC PRODUCTS DURING THE FORECAST PERIOD 35
FIGURE 17 SIM/UICC CARDS MARKET EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 35
FIGURE 18 RANGE-WISE COMPARISON FOR DIFFERENT WIRELESS COMMUNICATION TECHNOLOGIES 39
FIGURE 19 GROWING ADOPTION OF SMART APPLIANCES IS THE KEY DRIVER OF NFC MARKET 41
FIGURE 20 GLOBAL NFC-ENABLED MOBILE PHONE, SHIPMENTS, MILLION UNITS,
(2014-2020) 43
FIGURE 21 NFC STANDARDS RELATIONSHIP MATRIX 45
FIGURE 22 NFC MOBILE PAYMENT SYSTEM 47
FIGURE 23 NFC DATA TRANSFER SYSTEM 48
FIGURE 24 DEVICE MANUFACTURERS AND NFC SERVICE INTEGRATORS CONTRIBUTE MAJOR VALUE TO THE MARKET 49
FIGURE 25 GROWING SIZE OF CONTACTLESS PAYMENT: THE MAJOR TREND IN NFC MARKET 50
FIGURE 26 PORTER'S FIVE FORCES ANALYSIS FOR NFC MARKET 51
FIGURE 27 PORTER'S FIVE FORCES IMPACT ANALYSIS, 2014 52
FIGURE 28 BARGAINING POWER OF SUPPLIERS IN NFC MARKET, 2014 53
FIGURE 29 BARGAINING POWER OF BUYERS IN NFC MARKET, 2014 54
FIGURE 30 THREAT OF NEW ENTRANTS, IN NFC MARKET, 2014 55
FIGURE 31 THREAT OF SUBSTITUTES IN NFC MARKET, 2014 56
FIGURE 32 INTENSITY OF COMPETITIVE RIVALRY IN NFC MARKET, 2014 57
FIGURE 33 NFC: MODES OF OPERATIONS 59
FIGURE 34 PEER-TO-PEER OPERATING MODE LIKELY TO DOMINATE THE NFC MARKET DURING THE FORECAST PERIOD 60
FIGURE 35 SIM/UICC CARDS EXPECTED TO GROW AT THE HIGHEST CAGR IN READER EMULATION MARKET DURING THE FORECAST PERIOD 62
FIGURE 36 NFC MARKET, BY PRODUCT and SOFTWARE 65
FIGURE 37 APAC LIKLEY TO BE A LUCRATIVE MARKET FOR NFC PRODUCTS DURING THE FORECAST PERIOD 66
FIGURE 38 NFC TAGS COMMUNICATION BLOCK DIAGRAM 68
FIGURE 39 NFC AUXILIARY PRODUCTS 70
FIGURE 40 NFC-ENABLED SD CARDS BLOCK DIAGRAM 71
FIGURE 41 RETAIL INDUSTRY HOLDS THE LARGEST SHARE OF THE NFC MARKET DURING THE FORECAST PERIOD 75
FIGURE 42 APAC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN TRANSPORTATION INDUSTRY DURING THE FORECAST PERIOD. 78
FIGURE 43 PHYSICAL ACCESS—MOST WIDELY USED APPLICATION IN RESIDENTIAL and COMMERCIAL NFC MARKET 80
FIGURE 44 MOBILE PHONES and TABLETS EXPECTED TO DRIVE THE CONSUMER ELECTRONICS MARKET DURING THE FORECAST PERIOD 84
FIGURE 45 NEAR FIELD COMMUNICATION MARKET, BY GEOGRAPHY 89
FIGURE 46 GEOGRAPHIC SNAPSHOT (2015)- APAC ESTIMATED TO GROW AT THE HIGHEST RATE DURING THE FORECAST PERIOD 89
FIGURE 47 INDIA IS ESTIMATED TO GROW AT THE HIGHEST RATE GLOBALLY IN THE NFC MARKET BETWEEN 2015 AND 2020 90
FIGURE 48 GLOBAL NFC MARKET, BY REGION, 2015 VS. 2020 (USD MILLION) 91
FIGURE 49 AMERICAS MARKET SNAPSHOT: DEMAND FOR NFC WOULD BE DRIVEN BY THE GROWING DEMAND FOR NFC-ENABLED HANDSETS AND HIGH RATE OF ADOPTION OF CONTACTLESS PAYMENT SOLUTIONS 93
FIGURE 50 AMERICAS: NFC MARKET 95
FIGURE 51 NORTH AMERICA: NFC MARKET, BY COUNTRY, 2015 VS. 2020 (USD MILLION) 96
FIGURE 52 EUROPE MARKET SNAPSHOT: DEMAND TO BE DRIVEN BY THE AUTOMOTIVE INDUSTRY DURING THE FORECAST PERIOD 102
FIGURE 53 EUROPEAN NFC MARKET 103
FIGURE 54 EUROPE: NFC MARKET, BY COUNTRY, 2015 VS. 2020 (USD MILLION) 104
FIGURE 55 APAC MARKET SNAPSHOT: DEMAND TO BE DRIVEN BY THE INCREASING DEMAND FOR NFC-ENABLED SMARTPHONES AND NFC TRANSPORTATION INDUSTRY 111
FIGURE 56 APAC NFC MARKET 112
FIGURE 57 APAC: NFC MARKET, BY COUNTRY, 2015 VS 2020 (USD MILLION) 113
FIGURE 58 ROW: NFC MARKET 119
FIGURE 59 ROW: NFC MARKET SNAPSHOT: DEMAND TO BE DRIVEN BY THE RETAIL INDUSTRY 120
FIGURE 60 KEY GROWTH STRATEGIES ADOPTED BY THE TOP 5 COMPANIES OVER THE LAST THREE YEARS 124
FIGURE 61 MARKET EVALUATION FRAMEWORK - NEW PRODUCT LAUNCHES FUELLED GROWTH AND INNOVATION IN 2013 AND 2014 126
FIGURE 62 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 127
FIGURE 63 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS, 2014 130
FIGURE 64 NXP SEMICONDUCTORS: COMPANY SNAPSHOT 131
FIGURE 65 NXP SEMICONDUCTORS: SWOT ANALYSIS 133
FIGURE 66 BROADCOM CORPORATION: COMPANY SNAPSHOT 134
FIGURE 67 BROADCOM CORPORATION: SWOT ANALYSIS 136
FIGURE 68 STMICROELECTRONICS NV: COMPANY SNAPSHOT 137
FIGURE 69 STMICROELECTRONICS NV: SWOT ANALYSIS 139
FIGURE 70 MEDIATEK INC.: COMPANY SNAPSHOT 140
FIGURE 71 MEDIATEK INC.: SWOT ANALYSIS 142
FIGURE 72 RENESAS ELECTRONICS: COMPANY SNAPSHOT 143
FIGURE 73 RENESAS ELECTRONICS: SWOT ANALYSIS 145
FIGURE 74 GEMALTO NV: COMPANY SNAPSHOT 146
FIGURE 75 HUAWEI TECHNOLOGIES CO., LTD.: COMPANY SNAPSHOT 148
FIGURE 76 INSIDE SECURE: COMPANY SNAPSHOT 150
FIGURE 77 SAMSUNG ELECTRONICS CO., LTD.: COMPANY SNAPSHOT 153
FIGURE 78 TEXAS INSTRUMENTS: COMPANY SNAPSHOT 155

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