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Ready Meals in Switzerland

  • October 2016
  • -
  • Euromonitor International
  • -
  • 46 pages

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Increasingly hectic lifestyles resulted in many Swiss consumers demanding convenient meal solutions. In addition, single-person households grew at a faster rate than family households, which boosted ready meals as single people are less likely to dine out or prepare a meal for themselves. Although ready meals products were considered unhealthy and rather poor in terms of flavour compared to home-made meals, manufacturers made efforts to widen their assortment of premium and healthy alternatives...

Euromonitor International’s Ready Meals in Switzerland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Chilled Lunch Kits, Chilled Pizza, Chilled Ready Meals, Dinner Mixes, Dried Ready Meals, Frozen Pizza, Frozen Ready Meals, Prepared Salads, Shelf Stable Ready Meals.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Ready Meals market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

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