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Smartphone Market in India, Q3 2015

  • October 2015
  • -
  • Research Capsule
  • -
  • 31 pages

This quarterly report provides details on the fast growing Indian smartphone market. India has established itself as the world's third largest smartphone market after China and the US in volume terms. India continues to offer significant opportunities for growth given its current low smartphone saturation rates. Smartphones made up close to 40% of total handset shipments during Q3, 2015. The report includes smartphone volumes, revenues, average-selling prices, and market shares for the past four quarters of the top - 20 vendors. The report also covers volume shipments of individual smartphone models from all key device vendors including, Apple, Samsung, Micromax, Intex, Lava, Xiaomi, Lenovo, Sony, and Panasonic. Of particular interest during Q3 was Samsung continuing to retain its top spot as the leading smartphone vendor. Chinese and Indian brands are offering stiff competition to Samsung with Indian brands accounting for a 42% share of the smartphone market in Q3.

Table Of Contents

Smartphone Market in India, Q3 2015
Executive Summary
Introduction
Key competitors
Market Trends
Figure 1: Smartphone volumes, India, Q3 2014 - Q3 2015
Table 1: Smartphone volumes, India, Q3 2014 - Q3 2015
Figure 2: Smartphone shipments by price bands (INR), volumes. 20k
Table 2: Smartphone volumes by price bands. 20k+
Figure 3: Smartphone breakdown by price bands (INR), percentages. 20k
Table 3: Smartphone shipments by price bands (INR), percentages. 20k
Figure 4: Smartphone revenues in USD, trade pricing, Q3 2014 - Q3 2015
Table 4: Smartphone revenues, trade pricing, Q3 2014 - Q3 2015
Figure 5: Smartphone unit shipments by vendor, Q3 2014 - Q3 2015
Table 5: Smartphone unit shipments by vendor, Q3 2014 - Q3 2015
Figure 6: Smartphone vendor unit shares, Q3 2014 - Q3 2015
Table 6: Smartphone vendor unit shares, Q3 2014 - Q3 2015
Figure 7: Vendor smartphone revenues, trade pricing, Q3 2014 - Q3 2015
Table 7: Vendor smartphone revenues, trade pricing USD, Q3 2014 - Q3 2015
Figure 8: Vendor smartphone revenue shares, trade pricing, Q3 2014 - Q3 2015
Table 8: Vendor smartphone revenue shares, trade pricing, Q3 2014 - Q3 2015
Figure 9a: Smartphone revenue shares, price band. Table 9a: Smartphone volume shares, price band Figure 10: Vendor average selling prices, trade-pricing level, Q3 2014 - Q3 2015
Table 10: Vendor average selling prices, USD, trade-pricing level, Q3 2014 - Q3 2015
Figure 11: Key market smartphone feature: Dual SIM volumes, Q3 2014 - Q3 2015
Table 11: Key market smartphone feature: Dual SIM volumes, Q3 2014 - Q3 2015
Figure 12: Key market feature: Dual SIM, % Q3 2014 - Q3 2015
Table 12: Key market feature: Dual SIM, % Q3 2014 - Q3 2015
Figure 13: Selected smartphone models: Q3 2015
Table 13: Selected smartphone model shipments volumes, ASP and revenues (trade-pricing levels): Q3 2015
Figure 14: Smartphone platform volumes: Q3 2014 - Q3 2015
Table 14: Smartphone platform volumes: Q3 2014 - Q3 2015
Figure 15: Smartphone platform shares: Q3 2014 - Q3 2015
Table 15: Smartphone platform shares: Q3 2014 - Q3 2015
Figure 16: India-based smartphone vendor shares vs others
Table 16: India-based Smartphone Vendor, Market Shares: Q3 2014 - Q3 2015
Smartphone forecast, full year 2015

Companies Mentioned
Alcatel (TCL)
Apple
Asus
BlackBerry
Celkon
Gionee
HTC
Huawei
Iball
Intex
Karbonn
Lava (includes XOLO)
Lenovo (includes Motorola)
LG
Micromax (includes Yu)
Microsoft (includes Nokia)
OPPO
Panasonic
Samsung
Sony
Spice
Videocon
Xiaomi
ZTE

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