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  4. > Eye Tracking Market by Type, by Application, by Industry and by Geography - Global Trend & Forecast to 2020

The eye tracking market has covered the market ranking of different industry players present in the eye tracking market. The market size estimates and forecast in this report are provided from 2015 to 2020. The global eye tracking market was estimated to be USD 183.3 million in 2014 and is estimated to grow at a CAGR of 35.2% between 2015 and 2020. The growth of the market can be attributed to the miniaturization of the eye tracker devices which would lead to newer application areas of the eye tracking technology.

Mobile eye tracker is recorded to have highest growth rate in the forecast period
The eye tracking market is segmented on type as remote and mobile eye tracker. The mobile eye tracking system is expected to grow at the faster growth rate because of the technological advancements helping record the real time natural gaze behavior over wide applications such as market research and medical applications. The new mobile devices are also enhanced to control real-time data access and full study control through wireless connections. Even though high cost of the application is the major drawback, test usability of websites, software, computer games, interactive TV, digital map interfaces, and mobile devices are few of the common applications grabbing the major share of eye tracking market.

North America held highest market share in eye tracking market during 2014
The report gives an overview of the major geographic regions in the eye tracking market such as the North America, Europe, Asia-Pacific (APAC), and the Rest of the World (RoW). The report discusses about the recent happenings in the market and the impact analysis of the market dynamics.

The market in APAC is expected to grow at the highest rate, followed by Europe, because of the extensive R&D carried out by various players in this region that benefits manufacturers in product development. The APAC is the fastest-growing region, in terms of technological advancement, healthcare, marketing, and so on. These are the major driving forces of eye tracking market in APAC.

The key players in the eye tracking market are Tobii Ab (Sweden), SensoMotoric Instruments (Germany), SR Research Ltd (Canada), Eye Tracking Inc. (U.S.), Applied Science Laboratories (U.S.), LC technologies Inc. (U.S.), EyeTribe (Denmark), Mirametrix Inc. (Canada), SmartEye (Sweden), IMotions (U.S.), and EyeTech Digital Systems, Inc. (U.S.).

Reasons to Buy the Report:
- This report includes the market statistics pertaining to type, application, industry, and geography along with their respective market size.
- The Porter’s five forces framework has been utilized along with the value chain analysis to provide an in-depth insight into the eye tracking market.
- Major drivers, restraints, and opportunities for the eye tracking market have been detailed in this report.
- Illustrative segmentation, analysis, and forecast for the markets on the basis of type, application, industry, and geography have been conducted to give an overall view of the eye tracking market.
- A detailed competitive landscape includes key players, in-depth analysis, and ranking of key players.

The available customizations for the report can offer further country-wise segmentation of the eye tracking market in terms of value, further breakdown of the application can be provided, and profiling of any additional companies in the report.

Table Of Contents

Eye Tracking Market by Type, by Application, by Industry and by Geography - Global Trend and Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 INTRODUCTION 14
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 15
1.3.1 MARKETS COVERED 15
1.3.2 YEARS CONSIDERED FOR THE STUDY 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 23
2.2.2 TOP-DOWN APPROACH 24
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE OPPORTUNITIES IN THE EYE TRACKING MARKET 30
4.2 EYE TRACKING MARKET, BY TYPE 30
4.3 EYE TRACKING MARKET SHARE IN NORTH AMERICA, BY COUNTRY AND APPLICATIONS 31
4.4 NORTH AMERICA EXPECTED TO ACCOUNT FOR THE LARGEST SHARE OF THE EYE TRACKING MARKET 32
4.5 LIFE CYCLE ANALYSIS, BY REGION 33
5 MARKET OVERVIEW 34
5.1 INTRODUCTION 35
5.2 MARKET EVOLUTION 35
5.3 MARKET SEGMENTATION 37
5.3.1 BY TYPE 38
5.3.2 BY APPLICATION 38
5.3.3 BY INDUSTRY 39
5.3.4 BY GEOGRAPHY 39
5.4 MARKET DYNAMICS 40
5.4.1 DRIVERS 41
5.4.1.1 Eye tracking market is driven by applications in neuromarketing and market research 41
5.4.1.2 Human computer interface enables real-time assistance to the disabled people 42
5.4.1.3 Eye trackers used for safety application are fueling the growth of the market 42
5.4.2 RESTRAINTS 43
5.4.2.1 High cost and low customer adoption of eye tracking system 43
5.4.3 OPPORTUNITIES 43
5.4.3.1 Miniaturization of eye tracking device would lead to non-intrusive systems 43
5.4.4 CHALLENGES 44
5.4.4.1 Subconscious movements of eyes may mislead the eye tracker output 44
5.4.4.2 Systematic errors in eye tracking methods 44
6 INDUSTRY TRENDS 45
6.1 INTRODUCTION 46
6.2 VALUE CHAIN ANALYSIS 46
6.3 PORTER'S FIVE FORCES ANALYSIS 47
6.3.1 INTENSITY OF COMPETITIVE RIVALRY 48
6.3.2 THREAT OF SUBSTITUTES 49
6.3.3 BARGAINING POWER OF BUYERS 50
6.3.4 BARGAINING POWER OF SUPPLIERS 51
6.3.5 THREAT OF NEW ENTRANTS 52
7 EYE TRACKING MARKET, BY TYPE 53
7.1 INTRODUCTION 54
7.2 REMOTE EYE TRACKER 55
7.3 MOBILE EYE TRACKER 58
8 EYE TRACKING MARKET, BY APPLICATION 61
8.1 INTRODUCTION 62
8.2 MEDICAL DIAGNOSTICS 64
8.3 HUMAN COMPUTER INTERACTION (HCI) 67
8.4 RESEARCH 70
8.4.1 MARKET RESEARCH 75
8.4.2 ACADEMIC RESEARCH 76
8.5 VIRTUAL REALITY 77
8.6 OTHERS 81
9 EYE TRACKING MARKET, BY INDUSTRY 85
9.1 INTRODUCTION 86
9.2 MARKETING 88
9.2.1 PACKAGING RESEARCH 88
9.2.2 NEUROMARKETING 89
9.2.3 ADVERTISING RESEARCH 89
9.2.4 VIRTUAL STORES 89
9.3 HEALTHCARE 90
9.3.1 PSYCHOLOGY 90
9.3.2 NEUROSCIENCE 91
9.4 TRANSPORTATION 92
9.4.1 AUTOMOTIVE 92
9.4.2 AVIATION 93
9.5 COMMUNICATION 94
9.5.1 MOBILE TESTING 94
9.6 ENTERTAINMENT 95
9.6.1 TV ADVERTS AND VIDEOS 95
9.6.2 GAMING 96
9.7 OTHERS 97
10 GEOGRAPHIC ANALYSIS 98
10.2 INTRODUCTION 99
10.3 NORTH AMERICA 100
10.3.1 U.S. 103
10.3.2 CANADA 103
10.3.3 MEXICO 103
10.4 EUROPE 105
10.4.1 U.K. 107
10.4.2 GERMANY 107
10.4.3 FRANCE 107
10.4.4 REST OF EUROPE 107
10.5 APAC 109
10.5.1 JAPAN 111
10.5.2 CHINA 111
10.5.3 AUSTRALIA 111
10.5.4 REST OF APAC 111
10.6 REST OF THE WORLD 113

11 COMPETITIVE LANDSCAPE 116
11.1 INTRODUCTION 117
11.2 MARKET RANKING FOR EYE TRACKING MARKET,2014 117
11.3 COMPETITIVE SCENARIO 119
11.4 DEVELOPMENTS 120
11.4.1 NEW PRODUCT LAUNCHES 120
11.4.2 PARTNERSHIPS, AGREEMENTS, CONTRACTS and COLLABORATIONS 121
11.4.3 JOINT VENTURE 121
12 COMPANY PROFILES 122
(Overview, Products and Services, Financials, Strategy and Development)*
12.1 TOBII AB 122
12.2 SENSOMOTORIC INSTRUMENTS GMBH 126
12.3 EYETRACKING, INC 129
12.4 APPLIED SCIENCE LABORATORIES 132
12.5 LC TECHNOLOGIES 135
12.6 THE EYETRIBE 137
12.7 MIRA METRIX, INC. 138
12.8 SMART EYE AB. 139
12.9 IMOTIONS 141
12.10 EYETECH DIGITAL SYSTEMS, INC. 142
12.11 SR RESEARCH LTD. 144
*Details on Overview, Products and Services, Financials, Strategy and Development might not be Captured in case of Unlisted Companies.
13 APPENDIX 145
13.1 INSIGHTS FROM INDUSTRY EXPERTS 145
13.2 DISCUSSION GUIDE 145
13.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 149
13.4 AVAILABLE CUSTOMIZATIONS 151
13.5 RELATED REPORTS 151


LIST OF TABLES

TABLE 1 EYE TRACKING FINDS KEY APPLICATION IN NEUROMARKETING 41
TABLE 2 HIGH COST OF THE DEVICE IS INHIBITING THE MARKET GROWTH 43
TABLE 3 MINIATURIZATION OF SYSTEM WOULD LEAD TO BETTER ADOPTION OF THE SYSTEM 43
TABLE 4 GLOBAL EYE TRACKING MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 55
TABLE 5 EYE TRACKING MARKET SIZE FOR REMOTE EYE TRACKERS, BY APPLICATION, 2013-2020 (USD MILLION) 56
TABLE 6 EYE TRACKING MARKET SIZE FOR REMOTE EYE TRACKERS, BY REGION,
2013-2020 (USD MILLION) 57
TABLE 7 EYE TRACKING MARKET SIZE FOR REMOTE EYE TRACKERS, BY RESEARCH
SUB-APPLICATION, 2013-2020 (USD MILLION) 57
TABLE 8 EYE TRACKING MARKET SIZE FOR MOBILE EYE TRACKERS, BY APPLICATION, 2013-2020 (USD MILLION) 58
TABLE 9 EYE TRACKING MARKET SIZE FOR MOBILE EYE TRACKERS, BY REGION,
2013-2020 (USD MILLION) 59
TABLE 10 EYE TRACKING MARKET SIZE FOR MOBILE EYE TRACKERS, BY RESEARCH
SUB-APPLICATION, 2013-2020 (USD MILLION) 60
TABLE 11 GLOBAL EYE TRACKING MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 63
TABLE 12 EYE TRACKING MARKET SIZE IN MEDICAL DIAGNOSTICS, BY TYPE
2013-2020 (USD MILLION) 64
TABLE 13 EYE TRACKING MARKET FOR MOBILE TRACKERS IN MEDICAL DIAGNOSTICS,
BY REGION, 2013-2020 (USD MILLION) 65
TABLE 14 EYE TRACKING MARKET FOR REMOTE TRACKERS IN MEDICAL DIAGNOSTICS,
BY REGION, 2013-2020 (USD MILLION) 65
TABLE 15 EYE TRACKING MARKET IN MEDICAL DIAGNOSTICS, BY INDUSTRY,
2013-2020 (USD MILLION) 66
TABLE 16 EYE TRACKING MARET IN MEDICAL DIAGNOSTIC , BY REGION,
2013-2020 (USD MILLION) 66
TABLE 17 EYE TRACKING MARKET IN HCI, BY TYPE, 2013-2020 (USD MILLION) 68
TABLE 18 EYE TRACKING MARKET FOR MOBILE TRACKERS IN HCI, BY REGION,
2013-2020 (USD MILLION) 68
TABLE 19 EYE TRACKING MARKET FOR REMOTE TRACKERS IN HCI, BY REGION,
2013-2020 (USD MILLION) 69
TABLE 20 EYE TRACKING MARKET IN HCI, BY INDUSTRY, 2013-2020 (USD MILLION) 69
TABLE 21 EYE TRACKING MARKET IN HCI, BY REGION, 2013-2020 (USD MILLION) 70
TABLE 22 EYE TRACKING MARKET IN RESEARCH, BY SUB-APPLICATION,
2013-2020 (USD MILLION) 71
TABLE 23 EYE TRACKING MARKET IN RESEARCH, BY TYPE, 2013-2020 (USD MILLION) 72
TABLE 24 EYE TRACKING MARKET FOR MOBILE TRACKERS IN RESEARCH, BY REGION, 2013-2020 (USD MILLION) 72
TABLE 25 EYE TRACKING MARKET FOR REMOTE TRACKERS IN RESEARCH, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 26 EYE TRACKING MARKET IN RESEARCH, BY INDUSTRY, 2013-2020 (USD MILLION) 73
TABLE 27 EYE TRACKING MARKET IN RESEARCH, BY REGION, 2013-2020 (USD MILLION) 74
TABLE 28 EYE TRACKING MARKET IN MARKET RESEARCH , BY TYPE,
2013-2020 (USD MILLION) 75
TABLE 29 EYE TRACKING MARKET IN MARKET RESEARCH, BY REGION,
2013-2020 (USD MILLION) 76
TABLE 30 EYE TRACKING MARKET IN ACADEMIC RESEARCH, BY TYPE,
2013-2020 (USD MILLION) 76
TABLE 31 EYE TRACKING MARKET IN ACADEMIC RESEARCH, BY REGION,
2013-2020 (USD MILLION) 77
TABLE 32 EYE TRACKING MARKET IN VIRTUAL REALITY, BY TYPE, 2013-2020 (USD MILLION) 78
TABLE 33 EYE TRACKING MARKET FOR MOBILE TRACKERS IN VIRTUAL REALITY, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 34 EYE TRACKING MARKET FOR REMOTE TRACKERS IN VIRTUAL REALITY, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 35 EYE TRACKING MARKET IN VIRTUAL REALITY, BY INDUSTRY,
2013-2020 (USD MILLION) 79
TABLE 36 EYE TRACKING MARKET IN VIRTUAL REALITY, BY REGION,
2013-2020 (USD MILLION) 80
TABLE 37 EYE TRACKING MARKET IN OTHER APPLICATIONS, BY TYPE,
2013-2020 (USD MILLION) 81
TABLE 38 EYE TRACKING MARKET FOR MOBILE TRACKERS IN OTHER APPLICATIONS,
BY REGION, 2013-2020 (USD MILLION) 82
TABLE 39 EYE TRACKING MARKET FOR REMOTE TRACKERS IN OTHER APPLICATIONS,
BY REGION, 2013-2020 (USD MILLION) 82
TABLE 40 EYE TRACKING MARKET IN OTHER APPLICATIONS, BY INDUSTRY,
2013-2020 (USD MILLION) 83
TABLE 41 EYE TRACKING MARKET IN OTHER APPLICATIONS, BY REGION
2013-2020 (USD MILLION) 84
TABLE 42 GLOBAL EYE TRACKING MARKET, BY INDUSTRY, 2013-2020 (USD MILLION) 87
TABLE 43 EYE TRACKING MARKET IN MARKETING INDUSTRY, BY APPLICATION,
2013-2020 (USD MILLION) 89
TABLE 44 EYE TRACKING MARKET IN HEALTHCARE INDUSTRY , BY APPLICATION,
2013-2020 (USD MILLION) 91
TABLE 45 EYE TRACKING MARKET IN TRANSPORTATION INDUSTRY , BY APPLICATION,
2013-2020 (USD MILLION) 93
TABLE 46 EYE TRACKING MARKET IN COMMUNICATION INDUSTRY, BY APPLICATION,
2013-2020 (USD MILLION) 94
TABLE 47 EYE TRACKING MARKET IN ENTERTAINMENT INDUSTRY, BY APPLICATION,
2013-2020 (USD MILLION) 96
TABLE 48 EYE TRACKING MARKET IN OTHER INDUSTRIES, BY APPLICATION,
2013-2020 (USD MILLION) 97
TABLE 49 GLOBAL EYE TRACKING MARKET, BY REGION, 2013-2020 (USD MILLION) 100
TABLE 50 NORTH AMERICA: EYE TRACKING MARKET SIZE, BY COUNTRY
2013-2020 (USD MILLION) 103
TABLE 51 NORTH AMERICA: EYE TRACKING MARKET SIZE, BY TYPE
2013-2020 (USD MILLION) 104
TABLE 52 NORTH AMERICA: EYE TRACKING MARKET SIZE, BY APPLICATION
2013-2020 (USD MILLION) 104
TABLE 53 NORTH AMERICA: EYE TRACKING MARKET SIZE, BY RESEARCH SUB-APPLICATION 2013-2020 (USD MILLION) 105
TABLE 54 EUROPE: EYE TRACKING MARKET SIZE, BY GEOGRAPHY
2013-2020 (USD MILLION) 107
TABLE 55 EUROPE: EYE TRACKING MARKET SIZE, BY TYPE 2013-2020 (USD MILLION) 108
TABLE 56 EUROPE: EYE TRACKING MARKET SIZE, BY APPLICATION
2013-2020 (USD MILLION) 108
TABLE 57 EUROPE : EYE TRACKING MARKET SIZE, BY RESEARCH SUB-APPLICATION
2013-2020 (USD MILLION) 108
TABLE 58 APAC: EYE TRACKING MARKET SIZE, BY GEOGRAPHY 2013-2020 (USD MILLION) 111
TABLE 59 APAC: EYE TRACKING MARKET SIZE, BY TYPE 2013-2020 (USD MILLION) 112
TABLE 60 APAC: EYE TRACKING MARKET SIZE, BY APPLICATION 2013-2020 (USD MILLION) 112
TABLE 61 APAC: EYE TRACKING MARKET SIZE, BY RESEARCH SUB-APPLICATION
2013-2020 (USD MILLION) 113
TABLE 62 ROW: EYE TRACKING MARKET SIZE, BY REGION 2013-2020 (USD MILLION) 114
TABLE 63 ROW: EYE TRACKING MARKET SIZE, BY TYPE 2013-2020 (USD MILLION) 114
TABLE 64 ROW: EYE TRACKING MARKET SIZE, BY APPLICATION 2013-2020 (USD MILLION) 115
TABLE 65 ROW: EYE TRACKING MARKET SIZE, BY RESEARCH SUB-APPLICATION
2013-2020 (USD MILLION) 115
TABLE 66 MARKET RANK ANALYSIS OF THE TOP PLAYERS IN THE EYE TRACKING
MARKET, 2015 117
TABLE 67 NEW PRODUCT LAUNCHES, 2013-2014 120
TABLE 68 PARTNERSHIPS, CONTRACTS, AND COLLABORATIONS, 2013-2014 121
TABLE 69 JOINT VENTURE, 2013-2014 121


LIST OF FIGURES

FIGURE 1 EYE TRACKING MARKET 15
FIGURE 2 EYE TRACKING MARKET: RESEARCH DESIGN 18
FIGURE 3 RESEARCH METHODOLOGY 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 23
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 DATA TRIANGULATION 25
FIGURE 7 REMOTE EYE TRACKING TO ACCOUNT FOR HIGHEST MARKET SHARE DURING
THE FORECAST PERIOD 26
FIGURE 8 VIRTUAL REALITY EXPECTED TO BE THE FASTEST GROWING APPLICATION DURING THE FORECAST PERIOD 27
FIGURE 9 MARKETING INDUSTRY EXPECTED TO HOLD THE LARGEST SHARE OF THE EYE TRACKING MARKET DURING THE FORECAST PERIOD 28
FIGURE 10 APAC EXPECTED TO GROW AT THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 29
FIGURE 11 REMOTE EYE TRACKER MARKET WILL HOLD HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 30
FIGURE 12 MEDICAL DIAGNOSTICS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF EYE TRACKING TILL 2020 30
FIGURE 13 U.S. HELD LARGEST MARKET SHARE IN NORTH AMERICA DURING 2014 31
FIGURE 14 U.S. HELD THE LARGEST EYE TRACKING MARKET FOLLOWED BY CANADA GLOBALLY IN 2014 32
FIGURE 15 APAC EXPECTED TO WITNESS HIGHEST GROWTH RATE FOLLOWED BY EUROPE DURING THE FORECAST PERIOD 33
FIGURE 16 EYE TRACKING TECHNOLOGY EVOLUTION 35
FIGURE 17 EYE TRACKING MARKET: SEGMENTATION 37
FIGURE 18 MARKET SEGMENTATION: BY TYPE 38
FIGURE 19 MARKET SEGMENTATION: BY APPLICATION 38
FIGURE 20 MARKET SEGMENTATION: BY INDUSTRY 39
FIGURE 21 MARKET SEGMENTATION: BY REGION 39
FIGURE 22 HUMAN COMPUTER INTERFACE IS FUELING THE GROWTH OF EYE TRACKING 40
FIGURE 23 ANALYSIS OF EYE TRACKING MARKET: FOR FUTURE GROWTH 42
FIGURE 24 ANALYSIS OF EYE TRACKING MARKET USING AN EXPERIMENT 44
FIGURE 25 VALUE CHAIN ANALYSIS 46
FIGURE 26 PORTER'S FIVE FORCES ANALYSIS (2015) 47
FIGURE 27 BARGAINING POWER OF SUPPLIERS IN THE MARKET EXPECTED TO HAVE A HIGH IMPACT ON THE EYE TRACKING MARKET IN 2015 48
FIGURE 28 INTENSITY OF COMPETITIVE RIVALRY: MODERATE COMPETITION IN THE MARKET DUE TO THE GROWTH IN THE NUMBER OF FIRMS 48
FIGURE 29 THREAT OF SUBSTITUTE EXPECTED TO BE LOW DUE TO THE LOW DIFFERENTIATION OF PRODUCT APPLICATION 49
FIGURE 30 BARGAINING POWER OF BUYERS EXPECTED TO HAVE A MEDIUM IMPACT OWING TO PRODUCT DIFFERENTIATION 50
FIGURE 31 THE BARGAINING POWER OF SUPPLIERS EXPECTED TO BE HIGH OWING TO DEPENDENCE OF PLAYERS ON THE REVENUE FROM EYE TRACKING INDUSTRY 51
FIGURE 32 IMPACT OF NEW ENTRANTS TO BE MEDIUM IN THE MARKET DUE TO HIGH CAPITAL INVESTMENT 52
FIGURE 33 EYE TRACKING MARKET SEGMENTATION: BY TYPE 54
FIGURE 34 GLOBAL EYE TRACKING MARKET SIZE, BY TYPE, 2015-2020 (USD MILLION) 54
FIGURE 35 EYE TRACKING MARKET SIZE FOR REMOTE EYE TRACKERS, BY APPLICATION, 2015 and 2020 (USD MILLION) 55
FIGURE 36 EYE TRACKING MARKET SIZE FOR REMOTE EYE TRACKERS, BY REGION,
2015 and 2020 (USD MILLION) 56
FIGURE 37 EYE TRACKING MARKET SIZE FOR MOBILE EYE TRACKERS, BY APPLICATION,
2015 and 2020 (USD MILLION) 58
FIGURE 38 EYE TRACKING MARKET SIZE FOR MOBILE EYE TRACKERS, BY REGION,
2015 and 2020 (USD MILLION) 59
FIGURE 39 EYE TRACKING MARKET SEGMENTATION: BY APPLICATION 62
FIGURE 40 EYE TRACKING MARKET SIZE, BY APPLICATION, 2015 VS. 2020 (USD MILLION) 63
FIGURE 41 EYE TRACKING MARKET SIZE IN MEDICAL DIAGNOSTICS, BY TYPE (USD MILLION) 64
FIGURE 42 EYE TRACKING MARKET IN MEDICAL DIAGNOSTICS, BY REGION (USD MILLION) 66
FIGURE 43 EYE TRACKING MARKET IN HCI, BY TYPE (USD MILLION) 68
FIGURE 44 EYE TRACKING MARKET IN HCI, BY REGION (USD MILLION) 70
FIGURE 45 EYE TRACKING MARKET SEGMENTATION: BY RESEARCH APPLICATION 71
FIGURE 46 EYE TRACKING MARKET IN RESEARCH, BY TYPE (USD MILLION) 71
FIGURE 47 EYE TRACKING MARKET IN RESEARCH, BY REGION (USD MILLION) 74
FIGURE 48 EYE TRACKING MARKET IN VIRTUAL REALITY, BY TYPE (USD MILLION) 78
FIGURE 49 EYE TRACKING MARKET IN VIRTUAL REALITY, BY REGION (USD MILLION) 80
FIGURE 50 EYE TRACKING MARKET IN OTHER APPLICATIONS, BY TYPE (USD MILLION) 81
FIGURE 51 EYE TRACKING MARKET IN OTHER APPLICATIONS, BY REGION (USD MILLION) 83
FIGURE 52 EYE TRACKING MARKET SEGMENTATION: BY INDUSTRY 86
FIGURE 53 GLOBAL EYE TRACKING MARKET, BY INDUSTRY, 2015-2020 (USD MILLION) 87
FIGURE 54 EYE TRACKING MARKET SEGMENTATION: BY MARKETING 88
FIGURE 55 EYE TRACKING MARKET IN MARKETING INDUSTRY,
BY APPLICATION (USD MILLION) 89
FIGURE 56 EYE TRACKING MARKET SEGMENTATION: BY HEALTHCARE 90
FIGURE 57 EYE TRACKING MARKET IN HEALTHCARE INDUSTRY,
BY APPLICATION (USD MILLION) 91
FIGURE 58 EYE TRACKING MARKET SEGMENTATION: BY TRANSPORTATION 92
FIGURE 59 EYE TRACKING MARKET IN TRANSPORTATION INDUSTRY,
BY APPLICATION (USD MILLION) 93
FIGURE 60 EYE TRACKING MARKET IN COMMUNICATION INDUSTRY,
BY APPLICATION (USD MILLION) 94
FIGURE 61 EYE TRACKING MARKET SEGMENTATION: BY ENTERTAINMENT 95
FIGURE 62 EYE TRACKING MARKET IN ENTERTAINMENT INDUSTRY,
BY APPLICATION (USD MILLION) 96
FIGURE 63 EYE TRACKING MARKET IN OTHER INDUSTRIES, BY APPLICATION (USD MILLION) 97
FIGURE 64 EYE TRACKING MARKET SEGMENTATION: BY GEOGRAPHY 99
FIGURE 65 EYE TRACKING MARKET: GEOGRAPHIC SNAPSHOT (2015-2020) 99
FIGURE 66 EYE TRACKING MARKET SEGMENTATION: NORTH AMERICA 101
FIGURE 67 APAC: MARKET SNAPSHOT 102
FIGURE 68 EYE TRACKING MARKET SEGMENTATION: EUROPE 105
FIGURE 69 EUROPE: MARKET SNAPSHOT 106
FIGURE 70 EYE TRACKING MARKET SEGMENTATION: APAC 109
FIGURE 71 APAC: MARKET SNAPSHOT 110
FIGURE 72 EYE TRACKING MARKET SEGMENTATION: REST OF THE WORLD 113
FIGURE 73 COMPANIES ADOPTED PRODUCT INNOVATION AS THE KEY GROWTH STRATEGY DURING 2011-2014 117
FIGURE 74 MARKET EVALUATION FRAMEWORK—NEW PRODUCT LAUNCHES DRIVE GROWTH AND INNOVATION IN 2014 119
FIGURE 75 BATTLE FOR THE MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 120
FIGURE 76 TOBII AB: SNAPSHOT 122
FIGURE 77 TOBII AB: SWOT ANALYSIS 125
FIGURE 78 SENSOMOTORIC INSTRUMENTS (SMI): SWOT ANALYSIS 128
FIGURE 79 EYE TRACKING, INC.: SWOT ANALYSIS 131
FIGURE 80 SWOT ANALYSIS: APPLIED SCIENCE LABORATORIES 134
FIGURE 81 LC TECHNOLOGIES: SWOT ANALYSIS 136

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