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U.S. Energy Drinks through 2020

  • October 2016
  • -
  • Beverage Marketing
  • -
  • 171 pages

This report by Beverage Marketing Corp. READY TO GO.

Get the facts from Beverage Marketing Corporation and find out what is next for this dynamic segment where new players strive to grow and hope to take market share from the industry leaders. This research report profiles companies and brands and examines trends and issues impacting energy drinks and energy shots. It covers regional markets, quarterly growth, packaging, distribution, demographics and advertising breakouts for 18 media types, a broadened scope of market forecasts, expanded discussion of small energy drink companies, and more.

The answers you need:
U.S. Energy Drinks through 2020 provides in-depth data and analysis, shedding light on various aspects of the market through reliable data and discussions of what the numbers really mean.

Questions answered in this in-depth research study include:
- What amount of energy drinks does the typical U.S. consumer drink in a year, and how has that changed?
- What are the latest developments in the packaging mix for energy drinks?
- Which regions have the strongest markets?
- What percentage of volume is full- versus low-calorie?
- How have brand rankings changed recently?
- Who are the smaller players and what are they doing to differentiate themselves?
- What are the growth prospects for the energy drink category?
- What is happening in the energy shot and healthy energy (including organic) sub-segments?
- What slice of the U.S. market share will slim cans command by 2020? How will that compare with the share held by 16-ounce (and larger)?
- How can I contact the leading energy drink and energy shot companies and succinctly ascertain what products they market in this segment?

This report features:
This comprehensive report offers an in-depth look at the category, companies and brands shaping the market and the forces impacting current and anticipated growth through 2020. This industry report provides sales and volume statistics including total market retail dollar sales, wholesale dollar data and volume data. It also shares statistics and discussion of the energy shot market, as well as an overview of the fledgling market for healthier energy drink options.
Through a combination of discussion backed by Beverage Marketing’s reliable, all-sales-channel-inclusive data, readers get a thorough understanding of all facets of the market including:
- Historical, current and projected market statistics, plus authoritative analysis to provide insight and put trends in context.
- Regional perspective on the U.S. marketplace, highlighting volume and growth pattern variations from region to region through 2020.
- Detailed profiles and analysis of the leading companies and brands, discussions of their marketing activities and distribution strategies as well as company and brand sales volume data and market shares. Coverage includes Red Bull, Monster Beverage (including Monster, NOS and Full Throttle), Rockstar, PepsiCo (Amp and Kickstart), National Beverage (Rip It), HiBall and others.
- Analysis of regular vs. reduced calorie energy drink trends.
- Data detailing sales by key on- and off-premise distribution channels totaling 100% of market volume.
- A detailed analysis of packaging, analyzing volume and share by package size.
- Advertising expenditures of the leading energy drink and energy shot companies and a look at category spending by media type (including Internet and Hispanic-targeted advertising).
- Consumer demographic profiles comparing consumers of key brands.
- Perspective on the energy shot market and healthy energy segment and players, and how they affect the mainstream energy drink market.
- Five-year projections for the market and its packaging mix through 2020.
- A directory of the leading energy drink companies in the U.S.

Table Of Contents

U.S. Energy Drinks through 2020
1. THE U.S. ENERGY DRINK MARKET
The Energy Drink Market
- Overview
- Volume and Dollars
- Per Capita Consumption
- Growth
- Quarterly Growth Trends
- Seasonality
- Recent Issues

Exhibits
U.S. Energy Drink Market Estimated Wholesale and Retail Dollars and Volume 1997 - 2020
U.S. Energy Drink Market Per Capita Consumption 1997 - 2020
U.S. Energy Drink Market Compound Annual Growth 2002 - 2020
U.S. Energy Drink Market Volume and Growth by Quarter 2015 - 2016
U.S. Energy Drink Market Quarterly Volume Shares in Measured Channels 2003 - 2015
2. ENERGY DRINK REGIONAL MARKETS
Regional Energy Drink Markets
- Overview
- The West
- The South
- The Midwest
- The Northeast
- Per Capita Consumption

Exhibits
The Regional Energy Drink Markets Estimated Case Volume in Measured Channels 2010 - 2020
The Regional Energy Drink Markets Case Volume Share in Measured Channels 2010 - 2020
The Regional Energy Drink Markets Case Volume Growth in Measured Channels 2011 - 2020
The Regional Energy Drink Markets Per Capita Consumption 2010 - 2020
3. REDUCED CALORIE AND REGULAR ENERGY DRINKS
Regular and Low-Calorie Energy Drinks

Exhibits
U.S. Energy Drink Market Regular vs. Diet Volume and Share 2006 - 2020
U.S. Energy Drink Market Regular vs. Diet Volume Growth 2007 - 2020
U.S. Energy Drink Market Regular vs. Diet Wholesale Dollars and Share 2006 - 2020
U.S. Energy Drink Market Regular vs. Diet Wholesale Dollar Growth 2007 - 2020
4. ENERGY DRINK DISTRIBUTION CHANNELS
Energy Drink Distribution Channels
- Overview
- Convenience and Gas Stores
- Supermarkets
- Foodservice
- Mass Merchandisers
- Drug Stores
- Others

Exhibits
U.S. Energy Drink Market Volume by Distribution Channel 2010 - 2020
U.S. Energy Drink Market Share of Volume by Distribution Channel 2010 - 2020
U.S. Energy Drink Market Change in Volume by Distribution Channel 2011 - 2020
5. ENERGY DRINK PACKAGING
Energy Drink Packaging

Exhibits
Energy Drink Packaging Volume by Size 1997 - 2020
Energy Drink Packaging Share of Volume by Size 1997 - 2020
Energy Drink Packaging Change in Volume by Size 1998 - 2020
Energy Drink Packaging Estimated Wholesale Dollars by Size 1997 - 2020
Energy Drink Packaging Share of Wholesale Dollars by Size 1997 - 2020
Energy Drink Packaging Change in Wholesale Dollars by Size 1998 - 2020
6. LEADING ENERGY DRINK COMPANIES AND THEIR BRANDS
The Leading Companies
Red Bull
Monster Beverage Corporation
Rockstar, Inc
PepsiCo, Inc
National Beverage Corporation
Ferolito, Vultaggio and Sons
Dr Pepper Snapple Group
HiBall Inc
Crunk!!! Energy Drink
Energy Drink Retail Price Per Case

Exhibits
Leading Energy Drink Brands Estimated Wholesale Dollar Sales 2010 - 2015
Leading Energy Drink Brands Share of Wholesale Dollar Sales 2010 - 2015
Leading Energy Drink Brands Change in Wholesale Dollar Sales 2011 - 2015
Leading Energy Drink Brands Volume 2010 - 2015
Leading Energy Drink Brands Share of Volume 2010 - 2015
Leading Energy Drink Brands Change in Volume 2011 - 2015
U.S. Energy Drink Market Retail Price Per Case by Brand in Supermarkets 2012 - 2015
U.S. Energy Drink Market Retail Price Per Case by Brand in Drug Stores 2012 - 2015
7. THE ENERGY SHOT AND HEALTHY ENERGY SEGMENTS
Energy Shots
Healthy Energy

Exhibits
U.S. Energy Shot Market Estimated Wholesale Dollars and Volume 2005 - 2019
Leading Energy Shot Brands Estimated Wholesale Dollar Sales 2010 - 2015
Leading Energy Shot Brands Share of Wholesale Dollar Sales 2010 - 2015
Leading Energy Shot Brands Change in Wholesale Dollar Sales 2011 - 2015
U.S. Organic Energy Drink Market Estimated Wholesale Dollars, Volume and Change 2002 - 2020
U.S. Organic Energy Drink Market Per Capita Consumption 2002 - 2020
8. ENERGY DRINK ADVERTISING EXPENDITURES
Energy Drink Advertising Expenditures
- Overview
- Expenditures by Medium

Exhibits
Leading Energy Drink Brands Advertising Expenditures 2010 - 2015
Leading Energy Drink Brands Share of Advertising Expenditures 2010 - 2015
Leading Energy Drink Brands Change in Advertising Expenditures 2011 - 2015
Energy Drink Advertising Expenditures by Media 2010 - 2015
Energy Drink Share of Advertising Expenditures by Media 2010 - 2015
Energy Drink Change in Advertising Expenditures by Media 2011 - 2015
9. DEMOGRAPHICS OF THE ENERGY DRINK CONSUMER
Demographics of the Energy Drink Consumer
- Overview
- Comparative Demographics of Energy Drink Brands
- Comparative Demographics of Energy Drinks versus Energy Shots

Exhibits
Demographics of the Energy Drink Consumer 2015
Demographics of the Red Bull Consumer 2015
Demographics of the Monster Consumer 2015
Demographics of the Rockstar Consumer 2015
Demographics of the 5-Hour Energy Consumer 2015
10. DIRECTORY OF ENERGY DRINK COMPANIES
Energy Drink Companies

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