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Consumer and Market Insights: Ice Cream Market in China

  • September 2015
  • -
  • Canadean Ltd
  • -
  • 115 pages

Summary
Ice Cream is an increasingly popular choice in China as busy consumers look for a tasty product to provide them with relaxation and comfort. Rapid industrialization and urbanization in the country is steadily increasing the number of time-pressured consumers needing to take some time out; Ice Cream's indulgent nature means it can facilitate escapism for many consumers, which is furthering its growth in the country.

Key Findings
- China's Ice Cream market is one of the largest among major nations, which can be attributed to the large population size. Despite this however, per capita consumption levels are low, hence providing many opportunities for further sales in the market

- Women have a greater preference for Ice Cream which can provide them with the necessary time out from balancing work and home commitments

- Chinese consumers are feeling increasingly time-scarce, causing them to look to Ice Cream to provide moments of relaxation and escapism

- Chinese consumers are seeking the highest quality Ice Cream, classifying the product as an indulgent treat that is worth trading up for

Synopsis
The Consumer and Market Insights: Ice Cream Market in China report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Ice Cream, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Ice Cream consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and China-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years.

- Know who the key consumer group are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the UK Prepared Meals market

- Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Table Of Contents

Consumer and Market Insights: Ice Cream Market in China
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the China Food market
- Historical and projected sales in the China Food market
- Degree of trade up/down-trade in the China Food market
- Comparison of China Food market compared to other key countries
- Market volume of China Food by category
- Historical and project market value of China Food by category
- Winners and losers in the China Food market
- Segment share of the category and change in market share in the China Food market
- Penetration of private label, by categories, in the China Food market
- Private label performance compare to national brands in the China Food market
- Leading companies in the China Food market by category
- Leading brands in the China Food market by category

Retailer and packaging
- Leading retailers in the China food market
- Leading distribution channels in the China Food market
- Leading distribution channels by category in the China Food market
- China Food market by type of packaging
- China Food market by type of packaging closure/outer
- China Food market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the China Food market
- Private Label consumption occasions by age and gender in the China Food market
- Under/Over-consumption levels in the China Food market by gender and age
- Consumption frequency by type of consumer in the China Food market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the China Food market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the China Food market
- Market volume of the China Food market by category and trend
- For leading trends in the China Food market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the China Food market
- How to target the trend in the China Food market
- How the trend will evolve in the China Food market

Innovation examples
- New product examples launched in the China Food market
- New product examples launched in the global Food market

Actions and Recommendations
- How to successfully target key trends in the China Food market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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