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Consumer and Market Insights: Prepared Meals Market in the UK

  • November 2015
  • -
  • Canadean Ltd
  • -
  • 118 pages

Summary
The market for Prepared Meals in the UK is growing because of continued demand for the best convenience, value for money, consumer demand for variety in their diets, and the fragmentation of traditional meal time occasions of consumers. These issues, are driving Prepared Meals consumption in the UK with moderate sustainable growth which is expected to continue in the foreseeable future.

Key Findings
- The UK is the one of largest Prepared Meals market in volume terms. This can be attributed to the convenience, quality and variety of Prepared Meals.

- Increasing employment, longer working hours, more shift work and busier schedules are making UK consumers more dependent on convenient, easy and quick food occasions.

- Changing household structures with more single person households, adults living with their parents for longer and the decline of the nuclear family means meal times have become more fragmented and more consumers find Prepared Meals essential.

Synopsis
The Consumer and Market Insights: Prepared Meals Market in the UK report identifies the key demographic groups driving consumption, and what motivates their consumption, combined with an in-depth study of the market and category dynamics, to identify key opportunities, and how to target them. The report uses a unique method of quantifying consumer trends. It also highlights the degree that influence trends have on consumption and shows whether beliefs over what influences consumer behavior are accurate.

What else does this report offer?

- Figures that showcase the number of times consumers of different age groups and gender consume Prepared Meals, as well as identifying whether these demographic groups "over" consume (i.e. they account for a higher proportion of occasions than the proportion of society they represent overall)

- A study of market value and volumes from 2009-2019, supplemented with category, brand, and packaging analysis that shows the current state of the market, and how it will develop over the next five years

- The degree of influence that Canadean's 20 key consumer trends have on Prepared Meals consumption, with granular analysis on the extent that the degree of influence varies by gender, age, wealth, and leisure

- Analysis of how consumer needs will evolve in the short-to-medium term and recommended actions on how to adapt to these evolving needs

- International and UK-specific product innovation examples targeting key consumer needs - compare your products against the top performers

Reasons To Buy
- Develop the best strategies in product formulation, packaging, and consumer targets through Canadean's analysis of product examples and unique, proprietary data. Find out what types of products consumers are purchasing, why they are consuming them, and what they will be looking for in the next few years.

- Know who the key consumer group are for your products thanks to our unique consumer data, which has been developed from extensive consumption surveys and consumer group tracking, giving you an exclusive insight into the UK Prepared Meals market

- Identify the best way to differentiate your products from the competition. Quantify the influence of 20 consumption motivations in the Prepared Meals market for a deeper understanding of what is driving the market and how to alter product offerings accordingly

- Understand how your category is going to change over the next five years. Analysis of category, brand, and packaging dynamics show which opportunities will emerge in future and how to position your product range to take advantage of them

Table Of Contents

Consumer and Market Insights: Prepared Meals Market in the UK
Introduction
- Classifications and definitions
- Methodology

Market Overview
- Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index
- National retail and foodservice figures - Key Takeouts
- Market value and volume for the United Kingdom Food market
- Historical and projected sales in the United Kingdom Food market
- Degree of trade up/down-trade in the United Kingdom Food market
- Comparison of United Kingdom Food market compared to other key countries
- Market volume of United Kingdom Food by category
- Historical and project market value of United Kingdom Food by category
- Winners and losers in the United Kingdom Food market
- Segment share of the category and change in market share in the United Kingdom Food market
- Penetration of private label, by categories, in the United Kingdom Food market
- Private label performance compare to national brands in the United Kingdom Food market
- Leading companies in the United Kingdom Food market by category
- Leading brands in the United Kingdom Food market by category

Retailer and packaging
- Leading retailers in the United Kingdom food market
- Leading distribution channels in the United Kingdom Food market
- Leading distribution channels by category in the United Kingdom Food market
- United Kingdom Food market by type of packaging
- United Kingdom Food market by type of packaging closure/outer
- United Kingdom Food market by type of packaging, forecasted

Demographic cohort consumption patterns
- Overall consumption occasions by age and gender in the United Kingdom Food market
- Private Label consumption occasions by age and gender in the United Kingdom Food market
- Under/Over-consumption levels in the United Kingdom Food market by gender and age
- Consumption frequency by type of consumer in the United Kingdom Food market by gender and age
- Private label consumption by age and gender and comparison to overall consumption levels in in the United Kingdom Food market

Consumer trend analysis
- Degree of influence that consumer trends have on volume consumption in the United Kingdom Food market
- Market volume of the United Kingdom Food market by category and trend
- For leading trends in the United Kingdom Food market
- Degree of influence trend has on volume by consumption by key demographic
- How the trend is influencing consumption in the United Kingdom Food market
- How to target the trend in the United Kingdom Food market
- How the trend will evolve in the United Kingdom Food market

Innovation examples
- New product examples launched in the United Kingdom Food market
- New product examples launched in the global Food market

Actions and Recommendations
- How to successfully target key trends in the United Kingdom Food market

Appendix
- Explanation of trends
- Country context
- Sector overview
- Category data
- Segment data
- Packaging data
- Category definitions
- Segment definitions
- Channel definition

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