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  3. > The evolution to real-time network analytics: risks and opportunities for service assurance vendors

Network analytics is emerging as an essential component for improving operational efficiency and reducing churn, which creates new business opportunities for assurance vendors, and increases competition from a diverse set of vendors. Assurance vendors must strengthen their portfolios to guard against increasing competition, or risk being relegated to low-value network data sources.

Table Of Contents

The evolution to real-time network analytics: risks and opportunities for service assurance vendors

Contents


About this report


EXECUTIVE SUMMARY


Excecutive summary


Internal operational pressures and the need to satisfy customer demands for 'real-time everything' is motivating CSPs to reduce 'time to action'


Network analytics is enabling assurance evolution to service and CEM, but vendors face fierce competition


Recommendations


HOW NETWORK ANALYTICS IS TRANSFORMING ASSURANCE


Network analytics solutions enable CSPs to harness network data to improve network and operational efficiency, and increase revenue


Assurance vendors are incorporating network analytics into their solution portfolios, driven by CSPs' need to reduce 'time to action'


Shrinking data infrastructure costs and advances in analytics are enabling CSPs to harness data from diverse network sources


Vendors from different parts of the telecoms ecosystem are supercharging their solutions with network analytics


COMMON APPLICATION AREAS OF NETWORK ANALYTICS


CSPs are demanding network analytics-based solutions in six main areas


Network analytics can increase the NOC's responsiveness and agility, reducing opex and improving the quality of NOC processes


Network analytics can provide near-real-time insights on how network and traffic conditions are affecting service quality


Network analytics could minimise stranded capex and optimise network resources based on financial and QoS parameters


Network analytics could generate relevant KPIs to help customer experience management systems become more informative


Network analytics can create granular customer segmentation to support customer care and marketing processes


THREATS TO AND OPPORTUNITIES FOR ASSURANCE VENDORS


Assurance vendors are strong in NOC agility, service management and network efficiency, but face increasing competition in other areas


Comparison of the degree of solution completeness among different vendor categories for the six application areas of network analytics


As they increase focus on service and experience management, assurance vendors face fierce competition from NEPs and analytics vendors


Network analytics-enabled service assurance systems can play a pivotal role in realising the promise of higher network efficiency in vNGNs


Move to a unified big data architecture could pose a significant threat to assurance vendors and relegate them to low value data source provider


APPENDIX: VENDOR PROFILES


SERVICE ASSURANCE AND TEST AND MEASUREMENT VENDORS


NETWORK EQUIPMENT PROVIDERS


ANALYTICS COMPANIES


NPO, DPI AND DEVICE AGENT-BASED COMPANIES


ABOUT THE AUTHOR AND ANALYSYS MASON

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